Arizona Dietetic Association Melinda Johnson, MS, RD @MelindaRD

According to a 2011 survey* , here is where consumers get nutrition information:

Internet - 74%

Magazines – 63%

Books – 39%

Television – 33%

Friends and Family – 29%

Doctor – 22%

Nutritionist/Dietitian – 22%

* From 2011 Consumer Survey Report by Supermarket Guru (not complete list)

The Media of Yesterday….

The journalist was in control of the content

The Media of Today

The media of today is made up of anyone who wants to jump in!

Diving in to Social MediaSocial Media is not going away! Social Media is free, access is immediate

If we want people to KNOW what an RD is…….. We have to get the RD name out there

Twitter – WHY?

Twitter with Purpose!Not to watch celebrities and share gossip

Twitter to: Follow interesting people that you would never be

able to talk to otherwiseFollow news and events and trendsShare your interests, find others who are

interested in the sameHave conversations and networkPromote your business and/or expertiseSeek the wisdom of a carefully selected crowd

Who is on Twitter?Celebrities, athletes

Look for the “verified” checkmark Ex: Steve Nash @SteveNash

Health organizations Ex: ChooseMyPlate.gov @MyPlate

Food industry Ex: Whole Foods Market @WholeFoods

Nutrition and Health professionalsNon-profit agencies

Ex: Do Something.org @dosomething

Local businesses

Jump in - Open your account

Choose your “@” – this is your name on TwitterMake sure to also use your real, full name in the

bio!!!

Upload a profile picture

Fill in - About you and background Make sure your account is not marked private

Your password

Then – Follow, Follow, Follow!People you know and respect

* let Twitter use your email address book to find them

People you know of and respect

Experts in your industry (or an industry that interests you)

Interests – keyword search

People who follow you – but with caution!

People who interest you as you “live”

Twitter Strategy

1. Build your Base2. Check-In frequently3. Contribute and Interact

What to Tweet?1. Share something about your life

2. Promote a news item

3. Respond – make sure to put in the @name

4. A question

5. A #FF (Follow Friday)

6. Re-Tweets

Tweet You Later!

@MelindaRD