arizona cnn republican debate analysis
DESCRIPTION
CNN and the Arizona Republican Party sponsored the February 22, 2012 Republican Debate in Mesa, Arizona. Participants in the debate were Mitt Romney, Newt Gingrich, Rick Santorum, and Ron Paul. Focalytic analyzed the content and conversation of the debate and the summary graphs of our findings are illustrated in this report. The two page document, in graphic form, outlines things like who had the most to say, what they were talking about, their international vs. domestic focus, personality characteristics, etc.TRANSCRIPT
FocalyticTM Text Analysis Analysis of the
CNN Arizona Republican Debate
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33%
20% 19%
28%
Number of Words
Santorum Gingrich Paul Romney
0.0
2.0
4.0
6.0
8.0
10.0
Santorum Gingrich Paul Romney
Flesch-Kincaid Grade Level
0% 20% 40% 60% 80% 100%
Ability to Deliver
Accountability
Commitment
Improvement
Loyalty
Precise
Respect
Transparency
Trust
Character issues
0.0%
5.0%
10.0%
15.0%
Gingrich Paul Romney Santorum
Predictions and Promises
Predictions Promises
0.0%
20.0%
40.0%
60.0%
80.0%
Gingrich Paul Romney Santorum
Issues
Domestic Issues International Issues
0% 5% 10% 15% 20% 25%
Crime
Economy
Education
Health Care
Homeland Securitiy
Immigration
Jobs
States
Domestic Issues
0% 10% 20% 30% 40%
Afghanistan
Coalition
Countries
Defense
Human Rights
Immigration
Israel
Terrorism
International Issues
Gingrich Paul Romney Santorum
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1/ The volume of words is indicative of which respondent had the dominant presence in the debate.
2/ Grade level is indicative of both the respondents perception of the audience and the respondents background and willingness to speak to the audience to be understood. The Flesch-Kincaid Grade Level score is a number that corresponds with a grade level. For example, a score of 8.2 would indicate that the text is expected to be understandable by an average student in 8th grade (usually around ages 12–14 in the United States).
7/ Character Issues are indicative of the respondents focus on respondents personality and disposition. For example, if they express "can do" statements this goes to a focus on Ability to Deliver. If they express "commited to" or "dedicated to" this goes to Commitment. If they express "improve" or "get better" this goes to a focus on Improvement. If they site numbers and facts then this goes to Precise. Each Character Issue reflects a distinct focus on a specific personality or disposition value.
…Guiding you to informed decisions
© Copyright 2012 FocalyticTM is a product of Discovery Research Group, a Division of MVL
4/ Prediction statements are largely "they will" statements and Promise statements are largely "I will" statements.
3/ The General Focus is where each response is classified as focusing on Domestic or and International issue.
5/ The Domestic Focus is segmented into various issues classified by current domestic issues.
6/ The International Focus is segmented into various issues classified by current international issues.