•RIFF WHIZ IS AN EASY-TO-USE MOBILE APP FOR LEARNING GUITAR BASICS.

•SUITED FOR THE CURIOUS BEGINNER OR INTERMEDIATE PLAYER.

•THE APP IS AIMED AT TEENS THROUGH EARLY 20’S.

•THE APP USES FLAT, BOLD GRAPHICS AND A SIMPLE INTERFACE.

3 modes to build a foundation in guitar playing. Play along with the Trainer modules and earn all 5 picks to become the Riff Whiz.

All 3 modes are customizable—choose different keys and popular guitar scales at any time.

Learn riff phrases and styles while also learning tab fundamentals in Builder mode.

FUTURA PT

OCEAN RUSH

MOOD BOARD: 70’S/80’S PUNK AESTHETIC, BOLD COLOR, FLAT IMAGES

Scenester SteveRebellious Rita Band Geek Betty

Age: 16 Parents: Married Location: Suburbs

Age: 18 Parents: Married Location: Suburbs

Age: 14 Parents: Divorced Location: Urban

Siblings: 0 School Priority: Moderate Device Usage: Moderate

Siblings: 1 School Priority: Low Device Usage: High

Siblings: 3 School Priority: Moderate Device Usage: Moderate

“I don’t fit in and I don’t care.” “Where’s the party at?” “Playing music keeps me grounded.”

Motivation: Rebellious Rita seeks an indpendent lifestyle and strives to be unique. She loathes the popular students at her high school and is determined to be different than them.

Goals:Rebellious Rita aspires to finish high school and move as far from home as possible for college. She wants total freedom from her parents who are both working professionals. In the short term, she wants to keep her group of friends small, and escape reality through reading and learning about new music.

Motivation: Scenester Steve is very social and has a lot of friends. He scours the vintage shops for fashionable clothing, and is always ready to impress. He loves going to parties—the bigger the better.

Goals:Scenester Steve plans to enroll in community college after graduating high school, and wants to keep his group of friends as big as possible. He’s getting pressure from his parents to make changes in his life, and plans to start applying for part time jobs.

Motivation: Band Geek Betty lives and breathes music of all kinds. She plays saxophone in her high school band, but also plays piano. She keeps up with musicians of different genres on social media.

Goals:Band Geek Betty strives to improve her music skills and become a professional musician. She wants to keep her small group of band friends close as they motivate eachother in their music journey. She plans to apply to Juilliard after high school and recieve more formal training there.

PERSONA EXPLORATION: ADOLESCENTS

Amped Guitar Learning IOS app

Ultimate Guitar Pro Justin Guitar Beginner Song Course

Amped Guitar learing is a rock-focused, guitar only learning tool with the beginner in mind. With use of “audio augmented reality”, the Amped Guitar Learning app plays back the user’s actual guitar sounds through a pair of headphones to simulate an amplified guitar.

Ultimate Guitar Pro is geared for guitarists wanting to focus on learning songs with tablature. The tabs are very easy to read and understand. With a membership, the user can have access to the app on any device.

Although the content of the Justin Guitar app is very similar to its parent site, howevefr it’s focused on learning songs suited for beginners. Lots of content is included and features educational videos, and has an easy to use interface.

+ Sleek, easy to use interface.+ Guitar-focused.+ Audio augmented reality.+ Good analysis of guitar playing.

− Could improve on teaching aspect.

+ Great for learning songs.+ Easy to read tablature.+ Low cost membership fees.+Integrates with other user content.

+ Suited for beginners.+ Access to educational videos.+ Easy to use interface.

−Older videos have low resolution.

COMPETITOR RESEARCH