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A RIANNA NIELSEN U COURSE LISTING2013
2 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/arianna.html OR CALL 1-800-423-4511
COURSE LISTING: ARIANNA COURSE LISTING: ARIANNA
CLICK A BLUE LINK TO NAVIGATE DIRECTLY TO ANY OF THE COURSE LISTINGS.
In order to be successful, you will need access to Arianna and Nielsen U on your computer.
LEARNING PATHSGETTING STARTED
BEYOND THE BASICS
*REQUIRES A SEPARATE SUBSCRIPTION.
Confirm you have access to these modules
before enrollment.
GETTING STARTEDINSTRUCTOR-LED SESSIONS
ARIANNA: INTRODUCTION TO ARIANNA
FEATURING GRIDS
ARIANNA: DAYPARTS 101
ARIANNA: PROGRAMS 101
ARIANNA: TV ITEMS
RECORDED SESSIONS
ARIANNA: OVERVIEW
ARIANNA: GRIDS
ARIANNA: BUILDING A DAILY GRID
ARIANNA: PROGRAMS
ARIANNA: CALENDAR FILTER
BEYOND THE BASICSINSTRUCTOR-LED SESSIONS
ARIANNA: PROGRAMS 201
ARIANNA: DAYPARTS 201
ARIANNA: TRENDS 101
ARIANNA: TRENDS 201
ARIANNA: MULTI-MARKET USERS
ARIANNA: SERIES AND COMPETITION/TELEGRAPH*
RECORDED SESSION
ARIANNA: TRENDS
VIDEOS
ARIANNA: AUDIENCE COMPOSITION
ARIANNA: USING AWS FILE MANAGER
ARIANNA: DATE GROUPING
ARIANNA: HISTORICAL TREND
ARIANNA: TSV COMPARISON
3Copyright © 2013 The Nielsen Company
COURSE LISTING: ARIANNA COURSE LISTING: ARIANNA
LEARNING TYPES
LEARNING PATHAn organized collection of self-guided and instructor-led
sessions intended to guide users through training offerings
for a specific client type and/or skill level.
INSTRUCTOR-LED SESSIONThese sessions are facilitated by an instructor in a virtual
classroom and require using your computer, internet
connection and a telephone. Live Meeting log in information
with teleconferencing number and passcode will be emailed
by your instructor approximately 24 hours prior to your
session start time.
You will have an opportunity for a hands-on practice
exercise during the class, so please have access to
Arianna during these training sessions.
RECORDED SESSION These sessions are taken at your own pace anytime and
are presented in a movie-like format including audio with
chapter navigation, user controls and session notes. If
you are connecting to this learning event via VPN or low
speed internet you may experience pauses in the streaming
of the video. To optimize the audio portion, please use a
high quality headset (with the volume set to low) or your
computer’s speaker.
VIDEO Adobe Flash player version 9 or higher is required to view
video on Nielsen U.
ADDITIONAL MATERIALS
CLIENT LEARNING SITEOnline resource for available training materials:
http://en-us.nielsen.com/sitelets/cls/arianna.html
4 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/arianna.html OR CALL 1-800-423-4511
COURSE LISTING: ARIANNA COURSE LISTING: ARIANNA
CLICK A BLUE LINK TO ENROLL IN A COURSE.
GETTING STARTEDARIANNA: INTRODUCTION TO
ARIANNA FEATURING GRIDS INSTRUCTOR LED CLASS – 60 MINUTES
Need to set up your overnights and rolling average
reports? The Grids module is where you handle these
everyday tasks. In this course, you’ll learn how to:
• Build your Daily Grids/Overnight reports
• Build your Multi-Day Grid/Rolling Average reports
• Customize your reports by using the available filters
NO PREREQUISITES
ARIANNA: DAYPARTS 101 INSTRUCTOR LED CLASS – 60 MINUTES
Do you know which daypart brought in your highest
ratings? How does your prime access daypart stand
up to your competitors?
In this course, you’ll learn how to:
• Create and rank time period data for your station
• Create and rank time period data for all stations
in the market
• Get summaries by station or daypart
NO PREREQUISITES
ARIANNA: PROGRAMS 101 INSTRUCTOR LED CLASS – 60 MINUTES
Need to know what the highest rated program on your
station was yesterday, last week or last month? What about
your competitor’s station? How is time-shifting impacting
my primetime? In this course, you’ll learn how to:
• Create a program report and rank your report
from highest to lowest rated program
• Learn to easily search for specific programs
• Take a range of dates and group them together
for easy comparison of one period to another
• Gain an understanding of product category
and parent company hierarchies
NO PREREQUISITES
ARIANNA: TV ITEMS INSTRUCTOR LED CLASS – 60 MINUTES
Need more details on a certain program’s performance?
Want to know how your local professional sports team’s
ratings were when they played their biggest rival?
In this course, you’ll learn how to:
• Search for programs (especially movies and sports)
• Include selected telecasts or all telecasts
• Include episode title(s), if applicable
• Organize your report in different ways for your analyses
NO PREREQUISITES
5Copyright © 2013 The Nielsen Company
COURSE LISTING: ARIANNA COURSE LISTING: ARIANNA
ARIANNA: OVERVIEW RECORDED SESSION – 60 MINUTES
Arianna is an extremely powerful desktop application that
has the unique ability to manipulate data within an analysis
without having to regenerate. Packed with eight different
data modules, Arianna is equipped with the tools to create,
save and print numerous overnight analyses. This tutorial
gives a high-level introduction to the Arianna software
application. In this course, you’ll learn how to:
• A description of Arianna
• A tour of the main workspace
• The various sections of a completed report
• Tips on working with report formats .
NO PREREQUISITES
ARIANNA: GRIDS RECORDED SESSION – 60 MINUTES
Arianna has many modules that produce customized
overnight data, but the Grids module is the one that
is commonly used to get overnight quarter hour data.
The Grids online session offers an overview of how
daily or multi-day grids can be produced in Arianna.
In this course, you’ll learn how to:
• Build a grid for your market
• Create daily and multi-day grids with values for
both programs and dayparts in the same report
• Set up the task scheduler to run on a daily, weekly,
monthly or one time only basis
NO PREREQUISITES
ARIANNA: BUILDING A DAILY GRID RECORDED SESSION – 30 MINUTES
This session showcases how to use the Arianna software to
create a Daily Grid. It covers:
• Making selections
• How to work with completed analyses
• How to export to Excel
NO PREREQUISITES
ARIANNA: PROGRAMS RECORDED SESSION – 60 MINUTES
Looking for a specific program? Tracking a series from
premiere to finale? The online tutorial for the Arianna
Programs module provides a high level introduction to this
module. In this course, you’ll learn how to:
• Cover each filter in the Arianna programs module
• How to rank a program report by variables, as well as
formatting the data in the Program analysis screen
• Using the Field Chooser
• Displaying the options available to format report
• You’ll also have the chance to run a Programs report
and recap how to set up the task scheduler.
NO PREREQUISITES
ARIANNA: CALENDAR FILTER RECORDED SESSION – 30 MINUTES
This session covers more than 19 ways you can select
dates using the Arianna calendar filter
NO PREREQUISITES
6 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/arianna.html OR CALL 1-800-423-4511
CLICK A BLUE LINK TO ENROLL IN A COURSE.
BEYOND THE BASICSARIANNA: PROGRAMS 201 INSTRUCTOR LED CLASS – 60 MINUTES
Learn to take your analysis beyond basic program reports
in the second session of this two part series. Go beyond
building basic program reports and learn to:
• Rank highest to lowest program, station,
or time period averages
• Analyze your Live+SameDay compared to your
Live+7 viewing
• Determine your audience retention from one
program to the next, by looking at your lead-in/
lead-out programming
• Learn how to create an audience composition report
to analyze the demographic make-up of your audience
NO PREREQUISITES
ARIANNA: DAYPARTS 201 INSTRUCTOR LED CLASS – 60 MINUTES
Learn to take your analysis beyond basic program reports
in the second session of this two part series. Go beyond
building basic Daypart reports and learn to:
• Create and rank time period data within key dayparts
• Create and rank time period data by stations in
your market
• Trend key dayparts to create a side-by-side comparison
• Create a time-shifted viewing analysis
• Create an Audience Composition report
(LPM markets only)
NO PREREQUISITES
ARIANNA: TRENDS RECORDED SESSION – 60 MINUTES
Are you looking to create a time period or program analysis
on a daily, weekly or monthly average? The Trend Analysis
online session will deliver an introduction into this module
and the data available in this module. In this course,
you will learn:
• Overview of the available options in the Trends module
with an emphasis on the Trend Periods and Trend
Rules sections
• Information on the Time Period & Program options
available in the Trends Rules section
• How to read the output while adding in all the variables
offered in the report
NO PREREQUISITES
ARIANNA: TRENDS 101 INSTRUCTOR LED CLASS – 60 MINUTES
What’s the difference between a Trend Period and a Trend
Rule? Need to analyze historical data and compare it to a
more recent time period? In this course you will learn to:
• Run comparisons from sweep-to-sweep, year-to-year,
or anything else you’d like to see
• Save custom groups for use in other reports
• Create trends that utilize program and/or
time period averages
NO PREREQUISITES
COURSE LISTING: ARIANNA COURSE LISTING: ARIANNA
7Copyright © 2013 The Nielsen Company
ARIANNA: TRENDS 201INSTRUCTOR LED CLASS – 60 MINUTES
Learn to take your analysis beyond basic program reports
in the second session of this two part series. Go beyond
building basic Trend reports and learn to:
• Create rolling averages using the most current
sweep data
• Trend a Daypart/Program by Quarter
• Create a Combined Program w/ Detail, which will
give you a Detail and Program average
• Create a daily trend
• Trend time shifted viewing habits in your market
NO PREREQUISITES
ARIANNA: MULTIMARKET USERS INSTRUCTOR LED CLASS – 90 MINUTES
Are you new to Arianna and need to analyze data across
multiple markets? If you said yes than this class is for you.
In this course, you will learn to:
• Select and compare data across multiple markets
• View comparisons either by daypart and adjust for
time zones
• View Comparisons by program average
NO PREREQUISITES
ARIANNA: SERIES & COMPETITION /
TELEGRAPH INSTRUCTOR LED CLASS – 60 MINUTES
When head-to-head information is needed, the Series
and Competition module is the one for you. When you want
to look at your overnight as a graph instead of as a grid
of quarter hour ratings, use the Telegraph module.
SERIES & COMPETITION MODULE
• View insights about the competition’s impact
• Vary the report using programs, dayparts and
changing the overlap percentage to get the analyses
that will mean the most
• Create a series & competition report from the
Programs module
TELEGRAPH MODULE
• View your ratings in a graph to see peaks and valleys
at a glance
• Graph dates and stations viewing for easy comparison
• Visually view the effects of time-shifting on
your programming
NOTE – This module that requires a separate subscription.
Confirm your access to this module before enrollment
NO PREREQUISITES
COURSE LISTING: ARIANNA COURSE LISTING: ARIANNA
8 Copyright © 2013 The Nielsen CompanyVISIT http://en-us.nielsen.com/sitelets/cls/arianna.html OR CALL 1-800-423-4511
CLICK A BLUE LINK TO ENROLL IN A COURSE.
BEYOND THE BASICSARIANNA: AUDIENCE COMPOSITION VIDEO – 5 MINUTES
In this video quick tip for LPM markets only, you’ll learn
how to create an Audience Composition and automatically
graph the results. Arianna reports data for demographics
in LPM Markets and allows you to analyze the
demographic makeup of the viewing to a program.
NO PREREQUISITES
ARIANNA: USING AWS FILE MANAGER VIDEO – 5 MINUTES
In this video quick tip, you’ll learn how to use the
AWS File Manager which allows you to manage your
Arianna workspaces.
NO PREREQUISITES
ARIANNA: DATE GROUPING VIDEO – 5 MINUTES
In this video quick tip, you’ll learn how to create an
analysis of any groups of dates i.e. Nielsen sweeps,
sweep weeks, etc. and display them side-by-side with
a delta comparison column. Arianna’s calendar allows
you to group dates together and treat the group as a
single period in an analysis.
NO PREREQUISITES
ARIANNA: HISTORICAL TREND VIDEO – 5 MINUTES
In this video quick tip, you’ll learn how to create an
Episode Track “on-the-fly” from a basic Daily Grid. After
you’ve run a Daily Grid, Arianna gives you a quick way to
zero in on a single program and a list of all the episodes
for that start time.
NO PREREQUISITES
ARIANNA: TSV COMPARISON VIDEO – 5 MINUTES
In this video quick tip, you’ll learn how to create
a comparison of Time Shifted Viewing (TSV) data.
Arianna allows you to view Live and Live Plus data
side-by-side and display a delta comparison column
to more easily see the differences.
NO PREREQUISITES
COURSE LISTING: ARIANNA COURSE LISTING: ARIANNA
9Copyright © 2013 The Nielsen Company
COURSE LISTING: ARIANNA COURSE LISTING: ARIANNA
10 VISIT http://en-us.nielsen.com/sitelets/cls/arianna.html OR CALL 1-800-423-4511
ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and
measurement company with leading market positions in marketing
and consumer information, television and other media measurement,
online intelligence, mobile measurement, trade shows and related
properties. Nielsen has a presence in approximately 100 countries,
with headquarters in New York, USA and Diemen, the Netherlands.
For more information, visit www.nielsen.com.
Copyright © 2013 The Nielsen Company. All rights reserved. Nielsen and
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