Argumentative Appeals: Ethos, Pathos & Logos

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<ul><li> 1. ARGUMENTATIVE APPEALS Which appeal are advertisers using to get you to buy their product?</li></ul> <p> 2. ETHOS, PATHOS, and LOGOS AS YOU ANALYZE THE ADVERTISMENTS: Ethos: Is it Ethical? Do you trust its sources? Pathos: Does it make you feel a strong emotion? Logos: Does it make you use your sense of reason? Is it logical? 3. Ethos Ethos: Ethics To make the audience decide if what they see or hear is right or wrong Political issues, national beliefs, religious issues, etc 4. Pathos Pathos: Emotion To make the audience feel something about what it sees or hears Children, animals, illness, memories, etc Tugs at your heart strings 5. Logos Logos: Logic To make the audience think about what is presented to it Statistics, facts, authorities, etc Very straightforward, and not fluff. It has a scientific approach. 6. Can some advertisements have more than one appeal? Yes! The more appeals used in an ad/speech the more likely the consumer is to connect with it. For the case of this lesson, pick the MOST emphasized appeal used in each ad to write down. 7. Ms. Long, Im confused. What am I supposed to write down? The most important appeal its making (pick from ethos, pathos, or logos) A short why. Why did you pick (ethos, pathos, or logos)? 8. Ethos, Pathos, or Logos? 9. Ethos, Pathos, or Logos? 10. Ethos, Pathos, or Logos? 11. Ethos, Pathos, or Logos? 12. Ethos, Pathos, or Logos? 13. Ethos, Pathos, or Logos? 14. Ethos, Pathos, or Logos? 15. Ethos, Pathos, or Logos? 16. Ethos, Pathos, Logos? 17. Ethos, Pathos, or Logos? 18. Good job! Now lets go back and see how Ethos, Pathos, and Logos fit into Cassius speech to Brutus. 19. Claim Statements, Part II Arguable statement that can be supported with evidence. Claim of Fact: Says something is true or not. Claim of Value: Says something is good or bad. Claim of Policy: Says its better to do one thing than a different thing. 20. DIRECTIONS: Read the rest of Cassius speech to Brutus looking for claim statements. Underline each claim. Ask yourself: Is he saying something is true or untrue? Is he saying something is good or bad? Is he saying its better to do one thing than another thing? </p>