argumentation
TRANSCRIPT
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Argumentative
Essay
Presentation of an argument with PROS and
CONS
To take a STAND and
write to persuade
Persuade people to
change beliefs
ARISTOTLE
Rhetorical Appeals
PATHOS ETHOS LOGOS(Emotional Appeals)
(Ethical Appeal) (Logical Appeals)
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Mike
Mike’s mom
LET’S HAVE PIZZA FOR
DINNER
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ETHOS(Ethical Appeal)
Ethical appeal is used to establish the writer as fair, open-minded, honest, and knowledgeable about the subject matter. The writer creates a sense of him or herself as trustworthy and credible
(Fair)
(Knowledgeable)
(Considerate)
(Trustworthy)
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“Hey mom, I know you’re tired and you probably don’t wanna cook, so I have an idea; let’s order some pizza. You can choose any kind of topping you want, and I have a coupon.”
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LOGOS(logical Appeal)
Logical appeal is the strategic use of logic, claims, and evidence to convince an audience of a certain point.
(Thoughtful)
(Good Reasons) (Evidence)
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“Hey mom, let's order some pizza tonight. Pizza is really healthy; in fact, I read a medical magazine in which I learnt that all the major groups of food are in pizza.”
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PATHOS(Emotional
Appeal)
Emotional appeals target the emotions of the reader to create some kind of connection with the writer. Since humans are in many ways emotional creatures, pathos can be a very powerful strategy in argument.
Feelings
Fear
Pity
Vanity
Loyalty
Prejudice
Happiness
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“Hey mom, you know what I’d love?. I’d love pizza; and do you know why I’d love pizza? Because it makes me happy”
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THANKS
SHARED BY PROFESSOR
CHILITO