argo tea presentation
DESCRIPTION
This presentation's main focus was Argo Tea's packaging system in terms of its design. It explores its possible inspiration and what makes its designs attractive. The small, interactive icons were recreated for the purposes of this presentation as seen in the packaging design, and really makes the whole powerpoint come alive.TRANSCRIPT
• chain of tea cafes • founded in June 2003 • by Arsen Avakian, Daniel Lindwasser, and Simon Simo-nian
• spread to New York and St. Louis
• signature tea drinks, loose tea leaves, bottled beverages, coffee, and teaware
CommuniTeaDiversiTeaChariTeaQualiTea
SustainabiliTeaCreativiTea
CommuniTea
• making a difference locally and globally
• strong supporters of organizations supporting women, wellness, environ ment, and the arts
DiversiTea• feedback from TeaMembers and customers
• produces better, people, products, and the business
ChariTea• name of drink
• 10% goes to charity of choice
QualiTea• “one customer and one cup at a time”
• “argo experience”
SustainabiliTea
• businesses practices
• conservation of natural resources
CreativiTea
• supports Chicago artists
• channels to reach new audiences
Thoughts.
