arek dryer session
DESCRIPTION
TRANSCRIPT
Hello!
• From Chicago
• Consultant
• Author and Speaker
• Apple Certified Trainer since 2001
Our Goal:
Help You Succeed
• 30 minutes
• Why Use Mobile Devices and Apps
• Challenges
• Strategies
Why Mobile
• Solve problems
• Make business resources available
Why Mobile:
Solve Problems
• Internal workflow problems
• Selling to customers
• Servicing customers
Why Mobile:
Access Resources
• Give users access to business
resources
• Anytime
• Anywhere
Novelty Warning
• Novelty is not enough
• Solve real problems
Recap: Why Mobile
• Solve real problems
• Make business resources available
• Next up:
• Challenges
• Strategies
Challenges
• Mobile-specific Issues
• Security
• Cost
• Politics
• Network connectivity
• Battery life
• Security
• Bring your own device programs
• Commingling of personal, business
data
• Ownership and revocation
Mobile Challenges
Security Challenges
• Data at rest
• Data in transit
Cost Challenges
• Acquire
• Deploy
• Develop custom apps
• Train
• Maintain and support
• Carrier Costs
€ $
¥
Political Challenges
• Top-level support
• Departmental resistance
Recap part 2: Challenges
• Mobile-specific Issues
• Security
• Cost
• Politics
• Let us help you overcome challenges
Strategies to
Meet Your Goals
• Define your goals
• Plan to overcome the challenges
• Use Apple's iOS platform
Define Your Goals
• What problems are you solving?
• Who are you serving?
• What resources are you making
availabe?
• What does success look like?
Plan for Challenges
• Mobile-specific Issues
• Security
• Cost
• Politics
Use Apple iOS
Platform
• Powerful
• Secure
• Visionary
Apple iOS: Powerful
• 100 Million iPhones sold
• 15 Million iPads sold April-December
2010
• 350K apps for iOS
• 60K apps tuned for iPad
• 200 million Apple IDs with credit card
info
Apple iOS: Secure
• App signing
• Data encrypted on device
• Lock device
• VPN and SSL
• Enforce Policy
• Remote wipe
Marc Banioff
Chairman & CEO
Salesforce.com
The power of the iPad is:
it becomes a window
into everything that's important to me
in running my business.
Apple: Visionary
I've got
our corporate communication on
here.
I have
our data management system on
here.
Our
customer relationship management
system is on here.
It's given us a vision
of what is possible
of where our industry can go.
How we can be more productive.
How we can be more successful.
This device
is how we are going to run the future
of the enterprise.
Marc Banioff
Chairman & CEO
Salesforce.com
Recap part 3:
Strategies
• Define your goals
• Plan to overcome the challenges
• Use Apple's platform
• Secure, Powerful, Visionary
Summary
• Define goals
• Identify problems to solve with mobile
• Define strategies
• Execute and succeed with our help