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Are you the victim of advertising propaganda? Can you complete the line? Did the tune come into your head as well?

1. Sometimes you feel like a nut, __________________ ____________ ____________. 2. Campbell’s Tomato Soup -- ___________________________. 3. It's the meatball spaghetti you can eat with a spoon...uh-oh _____________________! 4. Nick, Nick, Nick, Nick, Nick, Nick, Nick, Nick… _____________________________! 5. I want my baby back baby back baby back _________________’s baby back ribs. 6. 1-800- _______ ______________! 7. Shield your home…the ________________ _____________________. 8. I am stuck on Band-Aid brand, ‘cause _______________ ____________ ____ ____. 9. Nausea, heartburn, indigestion, upset stomach, ____________________ is a commercial for

______________________. 10. A wholesome snack that smiles back… ____________________________

Identify the brand for each Trademark: Write the brand name under each logo.

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Propaganda Terms You need to know these terms for the test.

Term: Definition Example My Example Propaganda

Tactics that persuade people to believe, buy, or do something

See below

Name-calling

an attack on a person instead of an issue

“My opponent is a “tree-hugger.”

Bandwagon

You want to do this because “everyone” is doing it.

Everyone is voting for Jim Smith. Shouldn’t you be part of the winning team?

Transfer

Using a famous person, animal or idea to “transfer” feelings to the product. Can include patriotism, power or wealth

“Got Milk” commercials using celebrities or athletes, Ford commercial about soldier returning home after serving overseas

Emotional Appeal

Appealing to your emotions instead of using logic, reason, or facts

Using cute little puppies for the SPCA commercial (can also be use of anger or humor)

Testimonial

Using a famous person to endorse a product or idea that they USE

Athletes in sports shoes ads Actress saying she uses the hair color

Repetition

Repeats the message over and over again

Commercial “jingles”

Glittering Generalization or Glad Words

Using “good” labels that are unsupported by facts

American, patriotic, amazing, beautiful

Sweeping Generalization

Stereotypes- a statement about a group of people not based on fact

All ________ people are ____________.

Confusing Cause and Effect/ False Comparison

What you are supposed to believe is mixed in with the proof…You are led to believe something based on the facts.

Political Ad: Joe Smith is in favor of gun control. Communists support gun control. Joe Smith must be a Communist.

Plain Folks

People who use this product or believe this idea are just like you and me.

A presidential candidate is seen eating at a McDonald’s restaurant.

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Name _______________ Group members: _____________________________________ Your small group will view a set of commercials. You must identify the types of propaganda used in each commercial. Which type of propaganda is most obvious?

Group # _____ Types of Propaganda:

Types of Propaganda Used in Each Commercial: _____________________________________ ________________________________________

_____________________________________ ________________________________________

Group 1

Dell Red

http://www.youtube.com/watch?v=O4te_DIknEQ&noredirect=1

SalesGenie.com

http://www.youtube.com/watch?v=inB4uInnf4U

Bridgestone Squirrel

http://www.youtube.com/watch?v=SkvI4NoUX6E

FedEx Pigeons

http://www.youtube.com/watch?v=Ycvf9E2cjRs

Group 2

Tide Stain

http://www.youtube.com/watch?v=TGghswQgAzE

Diet Pepsi Max-What Is Love?

http://www.youtube.com/watch?v=ctemZdDG7YA

“Can Jimmy Play?”-Gatorade

http://www.youtube.com/watch?v=aAk48zTOk9U

NFL-Best Fans on the Planet

http://www.youtube.com/watch?v=UUV4YKbiVxQ

Group 3

Under Armour - Click-Clack

http://www.youtube.com/watch?v=tvDvuILhGws

Zantac

http://www.youtube.com/watch?v=NgFvQhKNb3U

Life Water-Thriller

http://www.youtube.com/watch?v=8c_uvQ3Mp_8

Pepsi-Justin Timberlake

http://www.youtube.com/watch?v=AKKM8sP24BE

Group 4

Dove - Evolution

http://www.youtube.com/watch?v=iYhCn0jf46U

Coke- Carville & Frist

http://www.youtube.com/watch?v=k3hz5lbUFPo

E-Trade Baby

http://www.youtube.com/watch?v=dxDSQ23cWhE

Gatorade- Thirsty Dog

http://www.youtube.com/watch?v=cGDd6aAZavc

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Name _______________________ Partner: ______________________

1. Work with a partner or on your own. Click on each of the links below. 2. Watch the short commercial clip – #1 and #13 are a little longer. After watching the first 30 seconds, if you know the answer, you don’t have to watch the rest. 3. Fill in the type of propaganda that is being used. Some will have two, others may have one. 4. Explain why you picked that answer. 1. http://www.youtube.com/watch?v=9gspElv1yvc SPCA Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 2. http://www.youtube.com/watch?v=lw9ZeXB2uKs Audi commercial Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 3. http://www.youtube.com/watch?v=Is3icfcbmbs Head-on Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 4. http://www.youtube.com/watch?v=18ya0-OZ58s Snickers Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 5. http://www.youtube.com/watch?v=r2EcgNfK3PA Doritos Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 6. http://www.youtube.com/watch?v=l6q0ft48Jpw Pepsi Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________

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7. http://www.youtube.com/watch?v=10DCwPoRYN0&feature=related Anti-smoking Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 8. http://www.youtube.com/watch?v=HqL9MjPnxBA Pro-Active Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 9. http://www.youtube.com/watch?v=AdaKNHWi1SQ&feature=related Brad Pitt- Levis jeans Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 10. http://www.visit4info.com/advert/Time-for-a-New-Job-CareerBuildercom-SuperBowl-2009/69046 Career Builder Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 11. http://www.youtube.com/watch?v=dIgey9NLdhk Chuck Norris- Mt. Dew Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 12. http://www.youtube.com/watch?v=r30IPbdWqSw Coke Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________ 13. http://www.youtube.com/watch?v=Ar3i1Gw26r0&feature=channel Harry Reid Type of Propaganda Used: ___________ Explanation:________________________ Type of Propaganda Used: ___________ Explanation:________________________

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Homework:

Sell It With Propaganda Identifying Propaganda Worksheet

Name: ________________________________________

Use this worksheet to examine your example of propaganda (a commercial, magazine ad, etc.) Identify which strategy was used, and bring the ad to school. If it is a TV commercial or a website, just include the title.

Title of ad _______________________________________ What is your ad trying to “sell” (a product or an idea)?

_____________________________________________ _____________________________________________ Briefly describe your ad (its appearance, message, tone, etc.): _____________________________________________ _____________________________________________ _____________________________________________ Intended audience (ex: a specific group of people, a nation, etc.):

_____________________________________________ Propaganda technique used (ex: testimonial, bandwagon, fear, etc.):

_____________________________________________ _____________________________________________ What clues indicate technique used?:

_____________________________________________ _____________________________________________ _____________________________________________

What makes the ad effective in “selling” the product?:

_____________________________________________ _____________________________________________ _____________________________________________

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These websites may be helpful when working through your propaganda unit. PBS: Advertising Tricks http://pbskids.org/dontbuyit/advertisingtricks/ _______________________________________________________ Propaganda Resources on the Web http://www.classroomtools.com/proppage.htm _______________________________________________________ Propaganda Slide Examples: PowerPoint (political) http://www.ahistoryteacher.com/propaganda/Propaganda-Basic.ppt _______________________________________________________ Student Propaganda PowerPoint Slide Examples http://pinemountainms.blogs.com/files/propagandapt-1.ppt _______________________________________________________ Student Propaganda PowerPoint Slide Examples http://jc-schools.net/ppt/propaganda.ppt

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Future Product Advertisement Task: • You will create an advertisement for your Future Product. This can be a video of

two minutes or less, a web page, or a poster. No Keynote presentations. • Your advertisement will use color, humor and/or art to get the attention of the

viewer. • Your advertisement must include two different types of propaganda. Use the form

below to defend your two choices of propaganda.

Presentation Planning & Note Sheet: First Propaganda Technique Second Propaganda Techn.

Type

Definition

How does it

appear in ad?

Defend the Propaganda use in the

advertisement: Explain how it works. Why does this technique persuade

people to buy the product?