are you social? join the conversation!
DESCRIPTION
Learn the basics of the most popular social media platforms including FaceBook, Twitter, LinkedIn, Pinterest and Instagram. We’ll talk about how you can use each of these to attract customers, build loyalty and increase businessTRANSCRIPT
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Are you Social?
Join the conversation!
JaxMarcomm/ŶƐƉŝƌĞĚ�DĂƌŬĞƟŶŐ�&Žƌ��ǀĞƌLJŽŶĞ
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Social
Media
Most Popular
Social Media
Who uses
What
What Makes
Each Unique Tips, Tricks, Myths & Rules
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people on THE PLANET use some form of social media
1 I N 4
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• Sign up, never use • Seldom use • Fake accounts • Non-human users
What’s A
“user”? Monthly
Average
User (World wide)
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Facebook Twitter LinkedIn Instagram Pinterest
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Facebook Twitter LinkedIn
1.23 Billion
271 Million
187 Million
200 Million
53
Million
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1.23 Billion
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68%
75%
71%
Col
lege
Som
e Col
lege
Hig
h Sc
hool
Gra
d or
Les
s
69% 68%
76% 76% $7
5K+
$50K
- $
75K
$30K
- $
50K
Less
tha
n $3
0K
45%
60%
79% 84%
65+
50 -
64
30 -
49
18 -
29
76%
66%
Wom
en
Men
Who Uses Facebook?
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Personal pages have privacy
Personal & business pages are different
Timelines News feeds
basics
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Personal Facebook
Timeline
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Personal Facebook
News Feed
Image from ar4cle in PC World Magazine
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personal Facebook Page Business Facebook Page
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personal Facebook Page Business Facebook Page
The Difference Is Privacy
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personal Facebook Page Business Facebook Page
The Power Of The “LIKE”
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personal Facebook Page Business Facebook Page
The Power Of The “LIKE”
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Business Facebook
admin
view
Image from RvTechSolu4ons
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271 Million
17
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Who Uses twitter?
5%
11%
20%
35%
65+
50 -
64
30 -
49
18 -
29
15%
22%
Wom
en
Men
21%
13% 15%
23%
$75K
+
$50K
- $
75K
$30K
- $
50K
Less
tha
n $3
0K
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Fast & timely Less friends, more strangers
Simple Hashtags!
basics
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The language of twitter
User Name Tweet Hashtag Follow Direct
Message
How you’re identified Always starts with @ Always all one word
How you communicate Up to 140 characters of text Photos, videos and links, too
How you contribute to a topic Always starts with # symbol. Click to see other topic Tweets
How other users keep up with you You can follow or be followed
How to have a private conversation Also called a Private Message
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Hashtag Mention
Link
User name
Name
The Anatomy Of A Tweet
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187 Million
22
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Who Uses linkedin?
21%
13% 15%
23%
$75K
+
$50K
- $
75K
$30K
- $
50K
Less
tha
n $3
0K
38%
16% 12%
Col
lege
Som
e C
olle
ge
Hig
h Sc
hool
Gra
d or
Les
s
19%
24%
Wom
en
Men
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Professional Networking Official Business
Job Seekers &
Recruiters
Skill Endorsements
basics
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Linkedin is facebook in a suit & tie
=
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Endorsements
LinkedIn’s version of
a news feed
Activities & Notifications
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Expand Your
network
Expand your
network
Paid messages
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200 Million
28
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Who Uses Instagram?
68%
32%
Wom
en
Men
6%
18%
37%
50 -
64
30 -
49
18 -
29
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Filters & Captions All Visual
Mobile Only
basics
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Instagram Really is As easy as 1, 2, 3
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53
Million
32
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27%
21% 21% 23%
$75K
+
$50K
- $
75K
$30K
- $
50K
Less
tha
n $3
0K
33
Who Uses pinterest?
33
33%
8%
Wom
en
Men
9%
14%
24% 27%
65+
50 -
64
30 -
49
18 -
29
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Organizing cool stuff from the
Internet Online collaging
Links to source
basics
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Cool thing I found on the
Internet
Boards
Pins
(Pin)terest is pretty simple
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Cool CAT I found on the
Internet
Boards
Pins
Boards are themed
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Cool CAT I found on the
Internet
Boards
Pins
You can have multiple boards
Cool SHOES I found on the
Internet
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Facebook Twitter LinkedIn
1.23 Billion
271 Million
187 Million
200 Million
53
Million
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Myth #1 Myth #3 Myth #2
Top 3 social media myths
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Myth #1 Myth #3 Myth #2
Top 3 social media myths
It’s free! It’s easy! Do it all!
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Top 3 social media myths
Myth #1
It’s free!
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If Time is money, then
social media isn’t free
THE FACTS: • Daily attention • Relevant content • Prompt follow up
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FACT: Conan O’Brien had already earned 939,000 Twitter followers
MYTH: Conan O’Brien sold out tour with one tweet
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Myth #2
It’s easy!
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Social media is a science
THE FACTS: • Time of day • Audience • Type of Content
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Engagement is 1.5 times higher on photos vs. videos
The very best time to post is Wednesday at 3 pm
41% of visits are from a mobile device
Engagement is 17% higher on the weekends
Taller images get more re-pins
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Myth #3
Do it all!
47
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It’s okay to start small
Spend 90% of your time with this primary network and figure out works for you there. Then, use the other 10% to investigate another network that may complement your ove ra l l strategy. - Constant Contact -
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Are you Social?
Join the conversation!
JaxMarcomm/ŶƐƉŝƌĞĚ�DĂƌŬĞƟŶŐ�&Žƌ��ǀĞƌLJŽŶĞ
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5 Social Media Ideas
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Idea
#1
Mystery pictures
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Idea
#2
Behind The Scenes
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Idea
#3
Do something unexpected with your product
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Idea
#4
Fun Facts
When glass breaks, the
cracks move faster than
3,000 miles per hour.
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Idea
#5
Life Hacks
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Are you Social?
Join the conversation!
JaxMarcomm/ŶƐƉŝƌĞĚ�DĂƌŬĞƟŶŐ�&Žƌ��ǀĞƌLJŽŶĞ