Are you fit for fashion photography? Fashion photography is considered as one of the most glitzy and money minting genres of photography. It’s true at times but if you are in it for money you might be in for a rude awakening. It is a brutal world with lots of competition, criticism and a horde of people to demotivate you. One has to be thick-skinned, hardworking, and ambitious, have good conversation and social skills, love to experiment and well versed with photo editing software. But if you have a passion for fashion and view photography as a creative outlet, you might be in this business for the long haul. But what is the job of fashion photographer? Fashion photography is about highlighting clothing and other fashion products in exciting and memorable ways. Besides this, they also interpret the ideas and themes of the season, the clothing range, the designer or the brand. Fashion photographers are commissioned for a variety of publications ranging from catalogs, websites to high-end fashion magazines. Fashion photographers often work with art directors, editors and other creative staff to deliver on the client’s brief. They must be innovative and experimental and have the latest knowledge of fashion trends. They must be socially apt as photography is all about networking. There is a change in trend in fashion industry off late. The photographers are growing weary of the ‘peacocks’ posing outside catwalk shows. Now fashion photographers are pointing their lenses elsewhere to find authentically interesting looks thus giving rise to fashion street photography. Street fashion photography is about clicking candid photographs of individuals wearing urban, stylish clothing. Street fashion has not emerged from studios but from the grassroots. It is associated with youth culture. Mainstream fashion designers often use street fashion trends as influences and many youth fashion subcultures have had an association with street fashion like hippies, punk fashion, gothic fashion, preppy, hip hop fashion, Rasta, urban, etc. Besides having a flare for fashion and an urge to showcase one's creativity in fashion photography, it is also necessary for a photographer to know how to market themselves. This can be done only by producing your ideas and talent in a fashion portfolio of your work. A good photographer should be armed with their portfolio showcasing the best of the work done by them. The industry experts emphasize the importance of having a good portfolio. They lay stress on the photographers to show personal work and not the shoots and editorials they have been commissioned for. It is necessary for a photographer to be a good conversationalist so that they can explain the idea behind each photo in their portfolio. Now the Photographers also have an option of making an online fashion portfolio. There are many websites which give the service of uploading one’s portfolio for the world to see. Web sites such as Portfoliobox.net, Format.com, and Jinkers.net, etc. provides the service to showcase the work of a photographer for free. The fashion industry is considered to be ruthless but with talent and perseverance one can survive in it and become successful also.