are most data center businesses dropping the ball with lead gen forms? (slideshare)
TRANSCRIPT
Are Most Data Center Businesses Dropping the Ball with Lead Gen Forms?
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In this post, excerpted from the downloadable eBook on Lead Generation Best Practices for Colocation Data Centers,
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
you’ll learn how to effectively use lead generation forms to convert website visitors into leads
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
and set your data center’s marketing and sales funnel up for scalable, predictable success
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Why Forms?
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Because forms are such a major part of pop culture and modern commerce,
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
forms take on a really important role in digital marketing for data centers
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
How Forms Done Right Power Your
Digital Marketing and Sales Funnel
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
1. Forms collect visitor information
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
2. Forms add that information to a database
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
3. Forms can trigger actions and workflows
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
4. Forms are usually configured to transfer website visitors to a confirmation page
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Optimize Your Forms With Best Practices
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
1. Keep the form headline consistent
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
2. Start with an action verb
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
3. Require enough data
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
4. Distinguish between mandatory and optional fields
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
5. Make your privacy policy prominent
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
6. Add checkboxes, drop-down lists, and radio buttons
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
7. Rethink the conventional “Submit” wording
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
8. Address your buyer persona’s challenges
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
9. Don’t ask the same question twice
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
10. Don’t propose too soon
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
While landing pages and forms are often discussed in the same context,
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
they really are two entirely concepts with their best practices
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
How do you currently use forms to generate leads for your data center business?
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
And how many of these best practices is yourwebsite currently in alignment with?
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Share your take within the Comments section below
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Jennifer FeinbergCo-Founder and PresidentSP Home Run Inc.
Recommended ReadingLearn How Multi-Tenant Colo Providers Can Develop a Scalable, Data-Driven, Marketing and Sales Funnel That Powers Growth
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