are mega menus really heroic?
TRANSCRIPT
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25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
Are Mega Menus Really Heroic?
Designing Your Site Navigation
Heather BauerDesign4Drupal
Saturday, August 1, 2015 – 11:00
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About Me: Heather Bauer• UX Product Specialist at
BioRAFT• M.S. in Human Factors in
Information Design at Bentley University
• Co-Organizer of Boston Service Jam 2014
• Expert in Residence for GA UXD course summer 2014
drupal.org/u/hezziebtwitter.com/hezzieb524
linkedin.com/in/heathersbauer
Introduction
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About BioRAFT• Enterprise safety, compliance
& training software for lab scientists and those that work with them built with Drupal
• SaaS, multi-site application.• WE’RE HIRING!
BioRAFT.comDrupalNights.org
Introduction
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About You
• Usability Professionals• Project Managers• Developers• Designers• Other
Introduction
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The PhilosophyIntroduction
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Agenda
• Introduction• What is Information Architecture?• How to Research• Navigation Overview• Navigation Design• Things to Keep in Mind
Introduction
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25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
Information Architecture
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Information ArchitectureInformation Architecture
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Information Architecture
• Creates intuitive ways to navigate data• Makes information easy to find• Schemes must be: – Concise – Descriptive– Mutually exclusive– Possess information scent
Information Architecture
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Information Scent?Information Architecture
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Information Scent
• Cues that indicate what you’re looking for is down a particular path
• Informs decisions• Allows information that doesn’t seem relevant
to be discarded or ignored
Information Architecture
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Information ScentInformation Architecture
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What Users Need to Know
• Am I in the right place?• Does the site have what I’m looking for?• Is there anything better?• What now?
Information Architecture
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What Users Need to Know
• Am I in the right place?– Make sure they can tell what your site is for– Every page is your home page
• Does the site have what I’m looking for?• Is there anything better?• What now?
Information Architecture
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What Users Need to Know
• Am I in the right place?• Does the site have what I’m looking for?– Use organization systems that make sense (e.g.
alphabetical, by time, location, etc.)– Obvious labels– Navigation should look like navigation– You are here and you were there indicators
• Is there anything better?• What now?
Information Architecture
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What Users Need to Know
• Am I in the right place?• Does the site have what I’m looking for?• Is there anything better?– Hierarchy should be obvious– Breadcrumbs– “See also” options
• What now?
Information Architecture
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What Users Need to Know
• Am I in the right place?• Does the site have what I’m looking for?• Is there anything better?• What now?– Next steps should be obvious– Don’t hide the last step to success
Information Architecture
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Why Users Visit Your Site
• Searching for something
• Task to accomplish
• Killing time
• Not always mutually exclusive
Information Architecture
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25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
Research
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How to Do Organization
• Observe people• Study the competition• Look at the search logs – what are people
looking for and not finding?
Research
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Doing Your Research
• Card Sort• Sitepath diagramming• Task analysis• Journey mapping• Sitemap
Research
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Card SortResearch
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Card Sorting
• Early stage technique• 2 types:– Open Card Sort: Can make as many groups as
appropriate– Closed Card Sort: Groups pre-determined
• Can be done with users or stakeholders
Research
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Card Sorting Tools
• Sticky Notes• OptimalSort• UserZoom• UserTesting.com• Many more:
www.measuringuserexperience.com/CardSorting/index.htm
Research
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Sitepath DiagrammingResearch
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Sitepath Diagramming
• Sketching system – determine users and their activities
• Good for deciding site flow, early UI design, and workflow
• Can show a process that you can design for one user and reuse
Research
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Sitepath Diagramming Tools
• Something to draw on• Lots of colored drawing implements• Draw people (stick figures A-OK)• Personas (Optional)
Research
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Sitepath Diagramming How To
• Draw a circle representing your system• Put types of people around the edge (obvious
people in upper left)• Ways people might come to the site (lower
left)• People using the site very differently (right)• Draw the scenarios within the circle
Research
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Task AnalysisResearch
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Task Analysis
• Much more detailed than Sitepath Diagramming
• A way to fill in the little pieces the scenarios may gloss over
• Helps figure out design questions to be answered
• Captures subtleties of each step in the process
Research
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Task Analysis How To
• Determine task goal• Pull pieces of the scenario that relate directly• Determine subtasks• Determine sub-subtasks• Add system interaction
Research
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SitemappingResearch
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Sitemapping 4 Types
• Tree Map – great for hierarchy• Comb Map – uses space better• Star Map – hierarchy isn’t strict• Tab Map – grouped by similarities instead of
hierarchy
Research
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Sitemap considerations
• Big or small?• Shallow or deep?• How important is the hierarchy?• Are there multiple ways to get to one page?
Research
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Journey MappingResearch
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Journey Mapping
• Identifies problem areas with workflows• Focuses on users’ emotional state at a given
step• Combination of Sitepath Diagramming/Task
Analysis/Sitemap and Personas
Research
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Design Time!Research
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Forces at Play
• Business• Users• Technology
Research
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Roadblocks
• Sometimes you can put them in users’ way• Sometimes they cause more harm than good
Research
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25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
Navigation
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Types of Navigation
• Structural Navigation: Hierarchy including global and local
• Associative Navigation: Similar items that help with exploratory seeking
• Utility Navigation: Sign in, user info, etc.
Navigation
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Types of Navigation
• Global Navigation– Your big categories– Visible from every page– Gives a rough feel for what the site is about
• Local Navigation– Page specific– Gets to the finer details– Allows for more specific browsing
Navigation
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Navigation Access Pogosticking
• Have to go to a parent category before a new sub category
• Usually for large, varied collections of content• Requires very clear and clickable sense of
place• Hiding top level categories – easier to focus• Allows for space saving methods
Navigation
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Navigation Access Crabwalking
• Can move between categories at the same depth
• Easier error recovery• Requires everything of the same level to be
visible at the same time
Navigation
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Faceted Classification
• Good if you have items that can be classified by many characteristics
• Considers the question of how else someone would search for this
• Becoming increasingly common
Navigation
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25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
Navigation Design
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Navigation Location Top
• All navigation visible at once• Full width of the screen is available to content
below navigation• Good if you have a few big categories• Gets messy if you have more than about 5
Navigation Design
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Navigation Location Left
• More flexible with the number of categories
• Vertical space continues infinitely• Leaves less space for local
navigation and content
Navigation Design
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Navigation Location Right
• Don’t do it• Least effective with users
Navigation Design
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Navigation UI Mega MenuNavigation Design
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Navigation UI Mega Menu
• Jakob Nielsen endorsed Mega Menus in 2009• Allow you to see multiple levels of navigation• Requires less drill down• Allows for recognition over recall• Potentially overwhelming• Can be used at any level of navigation• Take up a large portion of the screen• Not mobile friendly
Navigation Design
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Navigation UI Breadcrumbs
• Provide a trail of hierarchy• Useful for pogosticking• Expert users get the most use of breadcrumbs• Use > instead of : to indicate hierarchy• Should live right under page title• Jury is still out on whether they decrease task
completion time or increase success rate
Navigation Design
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Sub Navigation Best Location
• Start left OR top• 2nd and 3rd selections should be from the
same place but 1st selection can be separated• Top-left-left and left-left-left were the best
Navigation Design
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Top-Left-Left NavigationNavigation Design
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Left-Left-Left NavigationNavigation Design
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Hover = Bad Usability
• People think hover is faster than click• The problems:– Accidental menu triggering/un-triggering– Unnatural cursor movements
Navigation Design
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Absent Navigation
• When it is crucial for users to take a specified path
• Wizards• Initial setup
Navigation Design
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How Users Search
• Known-item search• Exploratory seeking• Don’t know what I need to know• Re-finding
Navigation Design
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Navigation for WayfindingNavigation Design
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Navigation for Wayfinding
• Landmarks are the only way to navigate• Users need to know:– Where they are– Where’s the thing they need– How did they get there?– Where have they already looked?
• Be consistent with organization• Provide detours for errors
Navigation Design
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25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
Keep in Mind
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When Organizing Content
• Users perform better with deep (3 levels) rather than wide (2 levels) navigation
• Good navigational structure doesn’t make up for junk labels
• Organize products/features together with a focus on what they have in common instead of organizing by goal
Keep in Mind
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Novices
• Only novice for a short time• Many plateau at intermediate• Don’t be in the way
Keep in Mind
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"You knew when you were needed and when to go away - it's a rare talent"Jaime Lannister – Game of Thrones Season 2 Episode 7
Keep in Mind
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Sustainable Structures
• Allow room for growth (within a section and whole new sections)
• Avoid making structures too narrow or deep
Keep in Mind
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What’s Different with Mobile?
• Space is more limited• Fat Finger Syndrome – targets need to be large
enough• Navigation may be hidden• Hover is not an option• Relevant content may be different
Keep in Mind
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Photo Credits• http://downthenaturetrail.blogspot.com/2013/05/architecture-design-
wallpaper.html• https://www.interaction-design.org/ux-daily/194/web-user-behaviour-di
rected-by-information-scent
• https://www.newfangled.com/an-offline-information-architecture-exercise/
• http://itcourses.cs.unh.edu/assets/docs/502/tutorials/fall09-tut/asr25/page2.html
• http://kaylaashley345.blogspot.com/2013/12/task-analysis.html • http://imgbuddy.com/pogo-stick-clip-art.asp• https://www.flickr.com/photos/peterkaminski/47922080• http://www.creativebloq.com/navigation/design-better-faceted-navigati
on-your-websites-41411437
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Resources• http://www.usabilityfirst.com/about-usability/information-architecture• http://www.usabilityfirst.com/glossary/information-scent• https://www.interaction-design.org/ux-daily/194/web-user-behaviour-directed-by-i
nformation-scent
• Wodtke, C., & Govella, A. (2009). Information Architecture: Blueprints for the Web. Pearson Education.
• http://theuxreview.co.uk/user-journeys-beginners-guide/• http://www.creativebloq.com/navigation/design-better-faceted-navigation-your-w
ebsites-41411437
• http://www.usability.gov/get-involved/blog/2006/11/breadcrumb-navigation.html• http://www.usability.gov/get-involved/blog/2006/04/left-navigation-is-best.html • http://www.nature.com/neuro/journal/v3/n4/full/nn0400_404.html• http://www.usability.gov/how-to-and-tools/methods/organization-structures.html
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25 1st St., Suite 104, Cambridge, MA 02141 | www.BioRAFT.com
Are Mega Menus Really Heroic?
drupal.org/u/hezziebtwitter.com/hezzieb524
linkedin.com/in/heathersbauer
Slides will be available on drupalnights.org/library
Heather BauerDesign4Drupal
Saturday, August 1, 2015 – 11:00