Whatever people say I am, that’s what I’m not

This digipack is for the Arctic Monkey’s

album “Whatever People Say I Am,

That’s What I’m Not”. This was the

band’s debut album so this digipak

would have been important to the

bands image. The colour scheme

through the digipack is a consistently

black, grey and white colour which

reflects the bands alternative/indie

rock genre so people who don’t know

who they are already get a feel of

what sort of album this is going to be.

The front coverThe front cover of the album is very simple. It is a medium black and white close up shot of a man smoking a cigarette. The man looks like your average confident working class man, which could be how Arctic Monkeys could be trying to portray themselves. He is smoking, staring straight into the camera. This simple cover is also effective as it makes it makes the album appear more relatable and intriguing for their target audience and could also convey that their music is more real. In addition by using an unknown average man for the cover of the album could also signify that this album is all about the music and not the fame for the Arctic Monkeys. The man also make the target audience feel like this album is more personal to them as there is not a photoshopped celebrity in expensive clothes on the front, this is more real and more engaging for whom the band are trying to target.

The backOn the back of the album is the same medium close up shot

of the average man yet this time his head is lowered and he is

wiping his eyes. This could relate to the title of the album

“What People Say I Am, That’s What I’m Not”. On the front of

the album he appears care free and confident and that’s what

people see him as however on the back he is not that, he

looks troubled and possibly upset over something. The back

cover keeps in with the simple theme of the digipak.

In the top left hand corner in small white sans serif font is the

track list. This ties in with the simplistic style of the covers.

The diskThe actually disk for the album resembles an ash tray. This relates to the

image on the cover of the man smoking. The pile of cigarettes on the CD

cover could symbolise that the Arctic Monkeys music, and this album will

be addictive, just like smoking is addictive. The CD is also in black and

white which is consistent with the overall style of the Digipak.