architecture seeks culture · whether existing or potential they all need creative ideas to...

26 NOVEMBER – 2 DECEMBER

ARCHITECTURE

SEEKS CULTURE

2012

2 2

When all the arts inspire and flow into each other, when the boundaries lose their meaning, all is ONE.

ONE CULTURAL PLATFORM

Sofia Design Week

Sofia Dance Week

Sofia Contemporary

Sofia Architecture Week

All the festivals are faithful to a common cause and bow to the same principles, values and mindset.

All of them are EDNO* – a platform for contemporary art, culture and way of life.

ONE MISSION To provide continuous development of local culture through delivering rich, innovative and high quality

content, accessible to all the community. To enable cultural exchange between local and international

artists, to receive vast media coverage and deliver return on investment for corporate partners.

ONE GOAL To promote and encourage contemporary culture and arts of the highest standard by propagating

world-class art and putting together a program of events open to all the community

to experience and enjoy.

“Edno” in Bulgarian means “One”

ARCHITECTURE SEEKS CULTURE Sofia Architecture Week in support of Sofia’s application for Cultural Capital of Europe in 2019

All is ONE

3

QUALITY

To continually promote and

improve the quality of the

presented content

SYNERGY

To enhance and encourage the

vitality of creative partnerships

between local and international

arts, art organizations, public

organizations, and corporate

businesses

INTERNATIONAL

RECOGNITION

To enable the development of

Sofia as a cultural city of

international significance, in line

with its application for European

Capital of Culture in 2019

DIVERSITY

To celebrate diversity

apprehending sensitive issues

such as social inclusion,

religious and ethnic tolerance

through the means of artistic

expression and creativity

EDUCATION, LEARNING AND

INSPIRATION

To foster and nourish life-long

learning through access to new

ideas, trends and practices.

To provoke genuine inspiration

by bringing culture and art to

life and by stimulating emotion

PUBLIC AWARENESS

To increase public awareness

with regards to innovative art

forms and expression


Long-term goals

4

EDNO UNIQUE CULTURAL PROGRAM

• Spans the entire year, covers all cultural seasons and unites design, art, dance and architecture bringing

them together as ONE common consecution of events

• Represents: modern cultural platform for innovative and world class quality content; powerful alternative

channel with added value for brand promotion and new product positioning

• Locates a meeting point for multinational professionals from various industries and eager audience open

to new ideas, by providing them with opportunities for establishing contacts and starting new artistic or

business projects

• Compliments the educational system in Bulgaria by bringing internationally renowned speakers and by

conducting various creative workshops for the curious minds of the young generations

• Focuses also on children, engages them in a variety of ways with free activities and events specially

designed for their needs; teaches an attitude to the arts and a creative spirit from an early age

• Receives the largest media coverage in the Cultural Events category in Bulgaria through the years of its

existence


One platform, four festivals

5

The festivals of EDNO - Sofia Design Week, Sofia

Dance Week, Sofia Contemporary (starting in 2012) and

Sofia Architecture Week, represent a core platform in

the candidature of Sofia for European Capital of

Culture in 2019.

This will be one of the most significant events in the

contemporary cultural history of the country and a

chance for Sofia to appear on the European map of

culture.

The subject of the European Capital of Culture will be

more and more actively involved in the future media and

public discussions and will develop as one of the most

important topics in the country during the next few years.

You have the opportunity to join in the process before

everyone else and be identified with it. By taking this

advantage you can be the leader, followed by the rest.

Winning project: logo system of Sofia – candidate for

European Capital of Culture 2019

An international contest was held and on 10 Jun 2011 the International

Jury announced its choice. More than 20 projects participated in an

exhibition in open urban environment, part of Sofia Design Week

Festival. The final choice was made by the general public through

Internet voting.


Sofia – European Capital of Culture

6

Sofia Architecture Week (SAW) is the biggest, most visited and covered by the media international event for

architecture in Bulgaria. It is a platform for dialogue and exchange of ideas between people who are actively

engaged with the development of urban environment.

Launched in September 2008 as a two-day conference, the event expanded into a week-long festival not only

targeting the professional architect community but also open to the general public. It features a diverse and

intense program of exhibitions, discussions, presentations and film screenings.

6

MEDIA COVERAGE 2011

33 TV and radio features, reports and live coverage broadcasts

60 advertisement broadcasts on Bulgarian national TV (BNT 1) and over 120 on national radio stations

34 interviews and articles in print media

19 advertisement publications in popular and specialized magazines and newspapers

161 publications in websites for news and culture and 101 publications in architecture-related websites and blogs;

19 banner ads on various websites



7 7

The program in 2012 focuses on the cultural infrastructure of Sofia in the context of its European Capital of

Culture application

Exhibitions produced by SAW and guest exhibitions: during the entire festival duration

Professional panel of lectures: international speakers – some of the most prominent names in today’s architecture

Professional workshops: hosted by Bulgarian and foreign architectural studios

Professional discussions: debates over topics of the day, with the participation of experts from various fields,

such as municipalities, ministries, universities, professional and guild organizations

Business presentations: of projects or product portfolio in line with festival theme and content

Exclusive dinners: organized for participants and partners of the festival, together with representatives from

municipalities, embassies, ministries, universities, professional and guild organizations

Networking cocktail (exclusively for partners and program participants)

Club parties (open to wide audience)

Sofia Architecture Week KIDS: workshops and school visits by leading architects and urbanists

TV series SAW 2012: broadcasted on Bulgarian National Television, Channel 1


Program

8


MANIFEST

We all create! Whether intuitively or on purpose we design urban everydayness. We change urban spaces by

our very existence. The urge to have fun, to create, to change, to communicate or just to contemplate

captivates and sways the mind. At this very moment the city transforms itself into something so much more

than a décor of buildings and streets – a flexible space filled with ideas, impressions and longings. A space in

which we are all artists.

Bulgarian cities compete to be European Capital of Culture in 2019 and this gives ground for a critical view

upon the cultural infrastructure in both Bulgaria and Europe, with a look towards the avant-garde in the field

today – Asia. Halls and museums, galleries and clubs, schools and community centers, squares and parks –

whether existing or potential they all need creative ideas to transform them into up-to-date and inspiring

spaces. Meanwhile artists, organizations and audience seek spaces to realize their ideas.

Sofia Architecture Week 2012

Meets

Europe and Asia,

architects, urbanists, landscape architects,

artists, managers, audience,

in a debate about urban spaces for culture.

9 9

ARCHITECTURE SEEKS CULTURE

Negative

spaces

Exhibition

opening

Alma Mater

gallery

Sofia Architecture Week in support of Sofia’s application for Cultural Capital of Europe in 2019

Architecture seeks culture >> pre-events @ National Palace of Culture

PRE-EVENTS * 23.11

Friday

22.11

Thursday

21.11

Wednesday

20.11

Tuesday

19.11

Monday

Exhibitions, Workshops, Architectural WALKS

25.11

Sunday

24.11

Saturday

Failed Architecture Workshop – exploring NDK

Science

Conference

Bulgarian

Architects

Union

Junior

Achievments

Exhibition

opening

+ presentation

Architects @

schools

presentation

Bulgarian

Solar Energy

Society

Exhibition

Opening

Failed

Architecture,

Sofia 2020,

NDK

monument

contest

+

discussion

*preliminary

CAB

Open DAY+

Discussion

EX.0 wrkshp

presentations

Student

Workshop

presentations

+awards

Opening

party

10 10


Press conf

Official

opening

Architects

Chambers

Awards

Ramstad

Architects

NY HighLine

Project

discussion

performance

Salto

Architects

performance

Mladen

Alekssiev

discussion

partners

Film: Mission

Statements

Projektil

Studio

performance

Nedko

Solakov

discussion

partners

Film: Sofia

Spaces 1,2

/dinner

Architect

music spaces

performance

Vasil

Dimitrov

discussion

partners

Film: Sofia

Spaces 3,4

/dinner

Fantastic

Norway

Studio Bazar

Film: Transformatori

Raycho

Stanev

discussion

partners

Film:

Trafacka

Jan Kalab

SOFIA SEEKS CULTURE


EASA 2014

SAW @ 5

Balkan Fest

Network

ASIAN BOOM Zhenning Fang

Minsuk Cho

Jiakun Liu

MUMBAI

ARCHITECTS

Discussion

Film: URBAN

EXPLORERS

Cultural

Mapping

BG Cultural

Infrastructure

EU capitals of

culture

Airan Berg

Zsolt Szokolai

Rubin Beqo

Sofia’s

Integrated plan

discussion: Sofia – capital

of culture 2019

Architecture

seeks culture

Architecture

seeks music

Architecture

seeks visuals

Architecture

seeks stage

opening

day

OFFICIAL PROGRAM * 01-02.12

Saturday and Sunday

30.11

Friday

29.11

Thursday

28.11

Wednesday

27.11

Tuesday

26.11

Monday

pre

se

nta

tio

ns

Exhibitions, Workshops, KIDS Program, Architectural WALKS

*preliminary

11 11


PRESENTATIONS

PRESENTATIONS

Balkan Architecture Festivals Network

Ivan Kucina, Belgrade International Architecture Week, BINA

Ivan Mirkovski, Skopje Architecture Week, SkAW

Ledian Bregasi, Tirana Architecture Week

Sofia Architecture Week @ 5

Peter Tornyov, Plus Architecture

Georgy Kutov, Vyara Zelyazkova, I/O Architects

Ephgenya Hodkevich, Fordewind Architecture

Ljubo Georgiev, de+ge

Valeri Giurov, Delcho Delchev, Transformatori

12 12


PRESENTATIONS

PRESENTATIONS

OPENING DAY:

New York Highline Project,

Ramstad Architects

WEEKDAYS:

Salto Architects

Projektil Studio

Fantastic Norway Architects

Sudio BAZAR

Yanko Apostolov (BG Louver Project, NY Architect)

Mladen Alexiev

Vassil Dimitrov, Classic FM

Nedko Solakov

Raycho Stanev

13

PRESENTATIONS:

ASIAN BOOM

Curator & Moderator: Zhenning Fang (China)

Moderator: Arch. Vesselina Troeva

Minsuk Cho (Korea)

Jiakun Liu (China)

MUMBAI ARCHITECTS (India)

Vo Trong Nghia (Vietnam) *

Kentaro Kurihava (Japan) *

*to be confirmed


PRESENTATIONS

14

:PRESENTATIONS:

:SOFIA SEEKS CULTURE:

CULTURAL MAPPING

Transformatori & SAW

European Capitals of Culture х 3

Airan Berg (Israel/Austria) - Curator, artistic director of Linz 2009 European Capital of Culture

Rubin Beqo, Albania – Tirana Express, promoter, DJ and performer, club manager and artistic director

Zsolt Szokolai, Hungary - Head of planning department, National Development Agency

Integrated plan for development, Sofia

Prof. Vesselina Troeva & team


PRESENTATIONS

15

:PRESENTATIONS:

:SOFIA SEEKS CULTURE:

BULGARIAN ARCHITECTS OF CULTURAL INFRASTRUCTURE

Yanko Apostolov – “BG Louver” museum, Sofia

Zheko Tilev – Arena Hall, Sofia

Marya Velcheva (worked at Zaha Hadid, Renzo Piano) – MAXXI Museum

Ivan Kiriakov - Stara Zagora Regional History Museum


PRESENTATIONS

16

DISCUSSIONS

Balkan Architecture Festivals Network


CULTURAL MAPPING

European Capitals of Culture х 3

Sofia – European Capital of Culture

Final discussion


DISCUSSIONS

17

EXHIBITONS

Transforming Landscapes Exposition, Ramstad Architects

Failed Architecture Exhibition, Ljubo Georgiev

Negative Spaces, ALOS, Alma Mater Gallery

Projektil Studio, Czech Cultural Center

Harry Seidler Modernism Exhibition

Cultural Mapping Exhibition, Transformatori

Ads and culture Infrastructure, Transformatori


EXHIBITIONS

18

EXHIBITONS

European Architecture Students Assembly, EASA

75 years Bulgarian Architecture Chambers

Slaveykov sqr. Competition

NDK Monument rethinked


The Chamber of Architects in Bulgaria, Sustainable architecture

Integrated plan for development, Sofia

Contemporary Cultural Buildings, Abitare Magazine Bulgaria


EXHIBITIONS

19

WORKSHOPS

Industrial Heritage, Kremikovtsy

Failed Architecture, Ljubo Georgiev : National Palace of Culture

Children’s Playground renovation, WhaTa Studio

Trafograph, Transformatori

Students Workshop

EX.0 - University of Basilicata Workshop

ARCHITECTURAL WALKS


WORKSHOPS

20 20


KIDS Program

ARCHITECTS VISIT SCHOOL STUDENTS

Elitsa Panayotova, SKICA Studio

Georgi Kytov & Vyara Zelayazkova, I/O Architects

Penka Stancheva, PS Architects

Plamen Bratkov, Rositsa Bratkova, Aedes Studio

Peter Tornyov, Plus Architecture

Ivaylo Petkov, 10 a.m.

Ivo Pantaleev, ADA Studio

Dimitar Paskalev, Architectonika

Vesselin Tsvetanov, Velder Consult

21 21


KIDS Program

CUPBOARD

CONSTRUCTOR

Vlady Nikolov

Building spaces and

environment elements out of

pre-made modules

THEATRE WORKSHOP

OTTO Theatre

Discovering theatre

architecture and organization

through creating a mini-theatre

production with the help of a

professional actor

STREET THEATRE COMPANY

Ivan Nikolov

Alexander Evtimov

WONDERS DIMENSION

Ri Ri Ra

Multimedia installation and

exhibition

ARCHITECTURAL

WORKSHOP

Magdalina Razeva

Nikolay Davidkov

Creating a coloured room –

mapping and co-creating a

cultural space

NATURAL MATERIALS

WORKSHOP

Maria Stankova

Martin Mikush

Building with earth and natural

sources

“I STUDY AND CREATE” JOINT PROJECT

22 22


FILMS

MISSION

STATEMENTS

Jord den Hollander

77’

Sofia Spaces, Part 1-4

Original SAW content

Ljubo Georgiev

Jord den Hollander

4x25’

Czech Architects’

Buildings in Bulgaria,

series 1-4

Czech Cultural Institute

TRAFACKA

Temple of Freedom

Point (graffiti artist)

75’

URBAN EXPLORERS:

Into the darkness

Melody Gilbert

US Embassy in Bulgaria

86’

WARSHAW

FRANKENSTEIN

Adrian Wolf

90’

23

Оpen program

(exhibitions, workshops, discussions, parties, etc.)

Visitors: 10 000+

Age: 20 – 60; male/female – 50/50

Universal audience: people with active social position and interest in the developments

of their urban surroundings

Professional lectures panel

Visitors: 1 000+

Age: 25 – 45; male/female – 50/50

Professional audience: architects, landscape architects, investors, engineers, entrepreneurs, journalists,

academics and students, representatives of corporate business and local authorities, media, experts from

diverse professional areas


Target Audiences

24

All four festivals of EDNO

Bulgarian National TV and Radio (BNT & BNR), Darik radio + more to be confirmed

Print issues: Programata, Vice, Signcafe, Intro + more to be confirmed

Web: programata.bg, mail.bg, dnes.bg + more to be confirmed

+

Sofia Design Week

Ads & PR in specialized monthly editions

(Abitare, Bravacasa, MD, ProGrafica) and

design blogs

+

more to be confirmed

Sofia Dance Week

PR in specialized print editions and international blogs for culture and art Adverts and PR in MAX,

Amica, L’Europeo

+


Sofia Contemporary

PR in specialized print editions and international

blogs for art

Adverts and PR in MAX, Amica, L’Europeo

+



Ads & PR in leading design and architecture

editions (Abitare, Bravacasa, Arhitektura)

+



Media Coverage

25

partners : co-organizer :


Our Partners


26

edno.bg

1000 Sofia 22,

Patriarch Evtimii Blvd, fl. 1

T: + 359 2 988 1009

F: + 359 2 986 5429

E:[email protected]

Project Manager

Boryana Zafirova

[email protected]

Advertising

Reni Rizova

[email protected]

Production manager

Emil Shukadarov

[email protected]

Program Coordinator

Boyka Ognyanova

[email protected]

Partnerships

Silvena Ivanova

[email protected]

Financial Director

Maria Largova

[email protected]

International projects manager

Nikoleta Popkostadinova

[email protected]


Contacts

http://edno.bg/

mailto:[email protected]









architecture seeks culture · whether existing or potential they all need creative ideas to...

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