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Architecture Australia Interior Design China Landscape Architecture Hong Kong SAR Planning SingaporeUrban Design Thailand
United Kingdom
CREATING KNOWLEDGE THROUGH COWORKING_
Presented by:
JUNE 2012
Brad Krauskopf, CEO HUB MelbourneSteve Coster, Principal HASSELL
MAV – CREATING THE KNOWLEDGE-BASED ORGANISATION FOR THE FULTUREJULY 2012
_Accelerated External Changes
from process work to knowledge and creative work
demographic and workforce change
sustainability imperatives
economic pressure on performance
_Workplace Evolution
Efficiency + Effectiveness + Expression (Supported by Technology)
_Prevailing emergence of Flexibility, Mobility and “Free-range Working”
Creates New Opportunities – including Coworking
Evolution of Work01External changes affect how we use places to work together
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Architecture Australia Interior Design China Landscape Architecture Hong Kong SAR Planning SingaporeUrban Design Thailand
United Kingdom
COWORKING_
Coworking is a way of working that includes:
_A shared workplace
_A network of connections and opportunities
_A trusted community
Coworking02External Change
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Better use of resources as a result of technology change:
Coworking02 Why its happening
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Creates and keeps jobs local
Proximity to support and opportunity
Always more talent outside than within
Activity nodes and sustainability
FreelancersSense of
community
Organisation Capturing
opportunities
Local EconomiesWorkforce
activity
CitiesMore efficient
city form
_HUB network, Globally
_Google Campus
_NextSpace, US
_Las Vegas/ Zappos
_Xin Den Wei, Shanghai
_Mainstream media coverage
Coworking02A global phenomenon
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Architecture Australia Interior Design China Landscape Architecture Hong Kong SAR Planning SingaporeUrban Design Thailand
United Kingdom
HUB MELBOURNE_
_Established March 2011 (140 members, 211 sqm)
_Expanded March 2012 ( 450 members, 650 sqm)
_July 2012 (600+ members, 650 sqm)
_Time based Membership
_250 use the space regularly for working and meeting
_370 come for events and connections
_50% Small business; 30% Community; 20% Corporate, Govt, Education.
_50 Disciplines/ Industries
_ Approx 5 learning events every week
_Dozens of connections online and in the space every day
Co Working03HUB Melbourne
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How we do it? Where does the social capital come from?
_Cocreate
_Host/ Curate/ Catalyse
_Culture of Collaboration
Coworking03HUB Melbourne
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Architecture Australia Interior Design China Landscape Architecture Hong Kong SAR Planning SingaporeUrban Design Thailand
United Kingdom
INNOVATION…AMPLIFIED_
Why it works?
_Proximity and high concentration of diversity
Coworking04Innovation… Amplified
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Why it works?
_Bridge between Core and Edge – The spaces in between
CoworkingHUB Melbourne
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Core
Coworking
Edge
Why it works?
_Social Capital
1 + 1 = 3
Coworking04Innovation Amplified
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Why it works?
_Leverages the current technology and social paradigm
_open source
_many to many
_self organising
_ideas are the hierarchy
Coworking04Innovation Amplified
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Architecture Australia Interior Design China Landscape Architecture Hong Kong SAR Planning SingaporeUrban Design Thailand
United Kingdom
THE ROLE OF PLACE_
Most workplaces are relics of a past era . . .
Coworking04Innovation Amplified
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But good workplaces facilitate communication and knowledge transfer. . .
Coworking04Innovation Amplified
____
Architecture Australia Interior Design China Landscape Architecture Hong Kong SAR Planning SingaporeUrban Design Thailand
United Kingdom
AUTHENTIC, WELCOMING, COMFORTABLE FOR PEOPLE_
Architecture Australia Interior Design China Landscape Architecture Hong Kong SAR Planning SingaporeUrban Design Thailand
United Kingdom
DIVERSE & INTENSE_
Architecture Australia Interior Design China Landscape Architecture Hong Kong SAR Planning SingaporeUrban Design Thailand
United Kingdom
SELF-ORGANISING, USER-APPROPRIATED_
Architecture Australia Interior Design China Landscape Architecture Hong Kong SAR Planning SingaporeUrban Design Thailand
United Kingdom
TECHNOLOGY ENABLED_
ANZ Centre____
ANZ Centre____
ANZ Centre____
“If you look around theorganisation, you will find it ischanging our culture, becausepeople are more accessible. Thebuilding is increasing interconnectivity, breaking downbarriers. We wanted to ensure that everywhere you went there was something that engaged you. I love the place, and I’ve never feltlike this about a building before”.David Cartwright, ANZ COO
SA Water House____
SA Water House____
SA Water HouseOutcomes
____
Outcomes: Business KPIs
_88% agree that the building helps create the right culture
_84% agree that the building helps attract and retain
_Sick leave reduced by 1 day per person per year (from 7 to 6)
_Employee turnover reduced by 2% from 10% to 8%
_Graduate, trainee and apprentice retention increased from 81% to 91%
_Graduate program applications increase from 20 to 400+
_Employee engagement and job satisfaction increased
Architecture Australia Interior Design China Landscape Architecture Hong Kong SAR Planning SingaporeUrban Design Thailand
United Kingdom
SO WHAT?_
_SOCIAL CAPITAL - relationships, networks and self-organisation
_EFFECTIVE WORKING – distributed across multiple places
_CREATIVITY & TALENT – always more talent outside the organisation than within
_VALUE CREATION – workplaces can create value, not just reduce costs
_PEOPLE & PLACES - Software and hardware together
_NETWORKED CITIES – nodes of activities across the city
06____ So What
Coworking
