archetype pitch

Download Archetype pitch

Post on 05-Dec-2014

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TRANSCRIPT

  • 1. Designs Keeping U in Mind
  • 2. Market
    • Fashion accessories industry -> estimated @
    • Rs 1,500CR -> untapped market
    • India set to a have the youngest population by 2020
    • Source: Based on P.N. Mari Bhat, "Indian Demographic Scenario 2025", Institute of Economic Growth, New Delhi, Discussion Paper No 27/2001
    • Influence with the Western World
    • Not many players -> availability of artisans
  • 3. About Archetype Started from scratch -> 2006 -> Through Outsourcing & Trading Have grown from Bedroom -> Office cum Showroom Deep Understanding of Domain -> able to design a range that is in tandem with the prevailing trends Forte lies in understanding & creating exquisite designs
  • 4. Our Clients
  • 5. Blend fashion Accessories
  • 6. Showcase
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Way Forward To create a brand name for accessories in the Indian Market -> how do we do it Tie up with -> Large retail format stores ( Pantaloon, lifestyle, shopper stop etc) ) -> Small stand alone stores (Sepia, Chemisty, Nun, Bizarre, Madame, Joss) -> Increase in exposure through exhibition -> Marketing through BTL methods
  • 12. Thank you