arab uprisings - how al jazeera used social media to tell the story
DESCRIPTION
Presentation from La Red Innova. Focusing on a New News Ecosystem with a case study on how Al Jazeera covered the Egyptian Revolution using Social Media. (A video should play after the #jan25 slide, you can watch it here: http://www.youtube.com/watch?v=ThvBJMzmSZI)TRANSCRIPT
![Page 1: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/1.jpg)
Riyaad Minty (riyaadm.com)Head of Social Media, Al Jazeera@riy on twittergtalk: [email protected]
![Page 2: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/2.jpg)
Al Jazeera Network1. Al Jazeera Arabic2. Al Jazeera English3. Al Jazeera Turk4. Al Jazeera Balkans5. Al Jazeera Kiswahili6. Al Jazeera Mubashr (Mubashr Misr)7. Al Jazeera Documentary8. Al Jazeera Sports9. Al Jazeera Training Center10. Al Jazeera Research Center11. Al Jazeera ……
1. Al Jazeera Arabic2. Al Jazeera English3. Al Jazeera Turk4. Al Jazeera Balkans5. Al Jazeera Kiswahili6. Al Jazeera Mubashr (Mubashr Misr)7. Al Jazeera Documentary8. Al Jazeera Sports9. Al Jazeera Training Center10. Al Jazeera Research Center11. Al Jazeera ……
Flickr: Mohamed Nanabhay
![Page 3: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/3.jpg)
How do we begin to deal with this?
![Page 4: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/4.jpg)
Relevance
![Page 5: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/5.jpg)
Flickr: Thomas Hawk
Trust People Trust People
![Page 6: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/6.jpg)
New(s) Ecosystem
![Page 7: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/7.jpg)
A Virtuous CircleParticipatory Culture
![Page 8: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/8.jpg)
Arab UprisingsCase Study
![Page 9: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/9.jpg)
![Page 10: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/10.jpg)
#sidibouzid
![Page 11: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/11.jpg)
#Tunisia
![Page 12: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/12.jpg)
The Revolution was televised….
…You were just watching the wrong
channel
![Page 13: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/13.jpg)
"I’m making this video to give you one simple message. We want to go down to Tahrir Square on January 25. If we still have honor and we want to live in dignity on this land, we have to go down on January 25… Whoever says it’s not worth it because there will only be a handful of people, I want to tell him you are the reason behind this, and you are a traitor just like the president or any security cop who beats us in the streets. Your presence with us will make a difference, a big difference! ”
- Asma Mahfouz Posted online 18th January
#Egypt
![Page 14: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/14.jpg)
#jan25
![Page 15: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/15.jpg)
Revolution Sound Track (YouTube) http://bit.ly/faAGfK
![Page 16: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/16.jpg)
Peoples Revolution
![Page 17: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/17.jpg)
Views from the ground…
![Page 18: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/18.jpg)
Making Sense of it All…
(information – noise) + context
= accurate reporting
![Page 19: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/19.jpg)
![Page 20: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/20.jpg)
![Page 21: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/21.jpg)
It’s not only about taking - sometimes you have to give a
little...@mohamed
![Page 22: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/22.jpg)
“Micro Reporting”
![Page 23: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/23.jpg)
Live Blog
![Page 24: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/24.jpg)
Promoted Tweets
![Page 25: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/25.jpg)
Driving the conversation...
![Page 26: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/26.jpg)
http://aje.me/ajelive
Most tweeted link
![Page 27: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/27.jpg)
Live Streaming…
![Page 28: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/28.jpg)
Going to our audience
![Page 29: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/29.jpg)
Facebook Livestream
![Page 30: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/30.jpg)
YouTube Livestream
![Page 31: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/31.jpg)
Driving traffic….
![Page 32: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/32.jpg)
Listening to our audience…
![Page 33: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/33.jpg)
Building a community….
![Page 34: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/34.jpg)
Building Trust & Credibility
![Page 35: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/35.jpg)
#demandAlJazeera
![Page 36: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/36.jpg)
Call to Action
![Page 37: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/37.jpg)
Grass Roots Involvement….
![Page 38: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/38.jpg)
Becoming the news….
![Page 39: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/39.jpg)
but...
![Page 40: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/40.jpg)
![Page 41: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/41.jpg)
![Page 42: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/42.jpg)
even if its only140 characters at a time.
![Page 43: Arab Uprisings - How Al Jazeera used Social Media to tell the story](https://reader036.vdocuments.mx/reader036/viewer/2022081518/554db037b4c905fa7a8b5118/html5/thumbnails/43.jpg)
Questions?
Riyaad Minty (riyaadm.com)Head of Social Media, Al Jazeera@riy on twittergtalk: [email protected]