ara: what is trending in branding? (marcom14
DESCRIPTION
WHAT'S TRENDING IN BRANDING? Spreker: Andy Mosmans Onderwerp: Branding Sponsor: AOG Andy Mosmans is directeur van ARA Groep en zit in de RvT van zowel Rotterdam Partners, het Amstelland Ziekenhuis als de RvA van YACHT. Andy is als auteur van o.a. de boeken BrandingNL en Ondernemingssucces lid van de Speakers Academy en publiceert regelmatig in (inter)nationale vakbladen.TRANSCRIPT
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What’s trending in branding?
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WHAT’S TRENDING IN BRANDING
Mind, heart & soul
Total branding
Purpose
Story
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PRODUCT
PERSONALITY
PURPOSE
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KLM customer touch points
Manifestations
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Brand identity
Conceptual consistency
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Storytelling
Conent creation
Lively dialogue
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