AR457press & professional talks

tour d’horizon

beAuty in motions i n c e 2 0 0 3

the cult of excellence :Beyond cosmetics, ar457 is the fruit of an unsatiable quest towards constant improvement and innovation,

a play with fragrances and textures, opening the senses to new perspectives. ar457 skincare products concentrate high proportions of natural actives, bringing immediate radiance while sublimating the skin day after day.

Recognized by the aesthetic professionals, ar457 expertise has created a full spa range composed of 10 skincare products, and a dedicated Treatment Protocol : the “Oleosthetic Concept”.

cosmetic intelligencear457 has always priviledged natural active ingre-dients over technology (free of parabens and colou-ring agents) as long as efficacy, safety and comfort of use are guaranteed. As short as it is efficient, the line unveils 7 face cares and 5 body cares answering the skin’s specific needs without multiplying the references unneces-sarily; Argan oil, being an intelligent active ingre-dient, it adapts to every skin type, regenerating dry skins and balancing greasy ones.

ar argan 4 tocopherols, natural antioxidants that prevent the skin’s ageing process and the formation of wrinkles.5 phytosterols that revitalize the skin and regenerate cells7 biomolecules with healing, filtering, revitalizing, protec-tive and disinfectant properties.

More than just a cosmetic active, Argan oil is the natural focus of ar457 skincare line and the key to its virtuous code:Real blend of technology and nature, tradition and innovation, ar457 embodies a new approach of skincare; respecting the classic codes of luxury while exploring new horizons. Glamorous, smart, state-of-the-art and trendy, ar457 is definitely the code of change towards highly efficient skincare.

A perfect Alchemy: Argan oil virtues are manifold and have not all been discovered yet. To elaborate their products, LA MAISON DE L’ARGAN- ar457 have decided to work in close relationship with cooperatives for the benefit of an uncomparable quality. Rigorously selected, Argan nuts undergo specific lab & manufacture processes (exclusive eco-friendly ambient temperature formula-tion technique) to preserve and magnify the proper-ties of the active ingredients involved and reduce energy consumption.As quality and efficiency have always been amongst LA MAISON DE L’ARGAN’s most important concerns, ar457 has chosen to introduce very high percentages of Argan oil in its formulas (up to 98.5%). To magnify their efficiency, state-of-the-art active ingredients coming from all around the world are rigorously selected and incorporated, giving each product unprecedented virtues.

from the very beginning, Ar457 hAs been the expression of A single ideA And desire to fuse A millenAry fluid And cutting-edge cosmetics using the lAtest discoveries to enhAnce And refine A nAturAl mirAcle.

ar457 beyond the code

endorsed by beauty professionals

Karen Alder, Make-up Artist known for her collaborations with Dannii & Kylie Minogue, Holly Valance, Sugar Babes, Gillian Anderson, Minnie Driver, Jamiroquai....

« «ar457 serum is amazing, it's like a 10hr sleep in every application. Most of my clients are burning the candle at both ends, long haul flights, late night

shows, make-up, make-up and more make-up all leads to stressed out , tired and dull looking skin. We use this every night or even as a pre-base, it leaves

the skin beautifully fresh, plump and ready for action… ». Karen Alder

endorsed by beauty professionals

Nicky Kinnaird, founder of Space NK, constantly looking for the best cosmetic products worldwide and constant supporter of ar457.

Nicky Kinaird in « The New York Times Style Magazine » (automne 2008), from Sandra Ballantine.

«ar457’s Elixir Metaserum, which contains Argan oil, is marvelously regenerative and soothing for sensitive skin».

endorsed by beauty professionals

History of Beautyworks Revealing Beautyworks’ brand essence

Jenny Balatsinou, the founder and senior director of “Beautyworks”, but also a success- ful top model in the 90’s, as well as a wife and a mother of 3 children, had always led a busy life. As she travelled around the world, she discovered a plethora of intriguing and rare beauty recipes, all made of nature’s finest ingredients, ideal for self-indulgence, pampering oneself, but also for gifts. Jenny fell in love with these top-quality, natural products which she always brought back to Greece after her travels. These premium products were the ones she used as a luxury treat after a long day! It was then she realized that these fine, exclusive brands of international calibre were not available anywhere in Greece.

Four SeaSonS GeorGe V, PariS

THe MeT HoTeL SPa, GreeCe

Jade Luxury THaï SPa

GreenwiCH HoTeL SHibui SPa, new york,

SPa de L'HôTeL anGLeTerre, ST-PeTerSburG

endorsed by beauty professionals

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1- The Hexagon Wallpaper fa parte delia collezione di carte daparati e rivestimenti per la casa Wanders Wonders Collection diMarcel Wanders, uno dei pili acclamati designer del momento.La trama, leggiadra e intricata insieme, simboleggia i legamifra gll atomi all'origine delia materia (www.marcelwanders.nl).2- L'olio di argan, il cui cod ice chimico da il nome al brand,e I'attivo-cardine di Ar 457 Redifining & firming care Backup(€ 76), trattamento corpo elasticizzante e antismagliature.In un flacone dal decor rosa pallido (info: www.ar457.com).3- Tumulte pour Homme di Christian Lacroix (€ 65) e un'odeal cedro, in tutte Ie sue varianti: dalla varieta del Texas a quelladelia Virginia, fino alia pili rara che cresce in Cina. A racchiudereiI profumo, un flacone neobarocco black & silver. 4- Un flashdalla passerella pie 2008 di Love Sex Money: petali, fogliee rami bianchi sparsi a profusione su gonna e blusa total black.Con citazioni tra il folk e I'orientale (www.lovesexmoney.com).5- Decor di pietre dure per iI romantico ramage sulla blusain chiffon avorio. Dalla sfilata primavera/estate di LucianoSoprani (www.lucianosoprani.it). 6- Di Lyn Harris, famosa ericercata creatrice scozzese di fragranze, la candela CitronCitron Miller Harris: luce agrumata e frizzante, particolarmenteadatta a una delle prossime serate estive. Con corollestilizzate impresse su vetro (€ 50; www.millerharris.com).7 - Raffinato nella formula e nel pack con disegni a rilievo,L'Occitane Lait perle Fleurs de Cerisier e un dopobagnoidratante-iridescente, che lascia la pelle vellutata e dolcementeprofumata ai fiori di ciliegio (€ 19). 8- II tratto infantile deldisegno contrasta con la ruvidita materica del gres porcellanato-smaltato nella piastrella 60x60 Arkitessuto Ricamo di Ragno(prezzo su richiesta, info www.ragno.it). 9- Sui flacone in vetroopalino di Sheer Stella di Stella McCartney, versioneestiva dell'omonima fragranza, sbocciano petali grafici di rosa:un rimando esplicito al bouquet, costruito intorno aile notedelia rosa bianca (ed. Iimitata, € 51,80).10- Quando il merlettomacrame sposa I'hi-tech: la sed uta Knotted Chair, disegnatada Marcel Wanders per Cappellini, e un connubio diartigianalita e tecnologia. La struttura di corda intrecciatae composta da un'anima in fibre di carbonic e da uno stratodi aramide, altra fibra super resistente utllizzata come rinforzoper i pneumatlci (prezzo su richiesta, info www.cappellinLit).

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Dallo smalto con estratto d'alga alia yoga roomche ricorda una foresta: per la natura c'e sempre(pit.\)spazio ... Nel beauty case, come nel design

1 Pareti e arredi verdi, corde che sembrano liane, fruscii di fo-glie in sottofondo: e progettato da Lyndon Neri intomo a una pe-dana rotante, 10studio V-Voga (www.j1l1us.com.cn) di Shanghai,ispirato a una radura in mezzo alla foresta. 2 Olio d'argan e pa-dina pavonia effetto "bacchetta magica" nel siero liftante ElisirMetaserum LYF Argan Care Code 457 (€ 88).3 Due in uno,Crabtree &. EveIpa Naturals Botanical body polisher Mint,fennel & ivy: docciaschiuma esfoliante con noccioli d'avocado eoli d'edera, menta e finocchio (€ 22,50). 4 Nasce dal flore deliavite, Fleur de Vigne Bau fraiche energisante di Caudalie, fra-granza per il corpo e per la casa (da € 21, in farmacia). 5 Verdecome l'estratto d'alga protettiva che racchiude, Sh •• Uennu-aNail enamel PA 627, smalto ad asciugatura rapida e lunga tenu-ta (€ 20). (; Idea1e per restituire morbidezza e luminosita ai ca-pelli secchi, L'Huile di 0paIis Paris, trattamento protettivo-ri-paratore all'olio di macadamia (da € 40, www.qpalisparis.com).7 Pin che un'etichetta, una dichiarazione d'intenti per beautyaddicted "responsabili": si chiama lVIyLife as a nature girl, l'ollatonificante corpo del marchio califomiano Nature Girl ($ 38, invendita su ·www.nature-girl.com). 8 Saponi "flower power": pro-fumo di verbena e schiuma delicata per Gentle vegetal soapLemon grass delia linea Natural Bath MiIIefiori (€ 9,20 confe-zione da 2, \\rww.milleflorimilano.com). 9 Insieme, dalla partedelle donne: Chilly Detergente intimo e la fondazione onlusPangea sostengono un progetto quinquennale con l'obiettivo diinformare e fornire sostegno igienico·sanitario alle abitanti deldistretto del Kappal in India. 10 Combattere i segni deli'eta nelmodo pin naturale ... Aveda Green Science Firming face cremerinforza la barriera cutanea e attenua Ie linee di espressione conolio di argan ed estratto di cactus (€ 55).11 Sedersi sy un pra-to anche in piena invemo? Sembra un fascio d' erba, 10schiena1edella sedia Jenette, realizzata con 900 asticelle flessibili in pvc.Di Fernando e Humberto Campana per Edra (www.edra.com).

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