aqua monitoring
TRANSCRIPT
Corporatewebsites
Aqua Digital
Automotive
Banking Animations
Advergaming
Banner campaignsEmailing
Microsites
eDetailing
CRM
eLearning
Eshops
↘ Internet is a significant ‚place‘ for public opinion
↘ Users are honest and open on social networks. They take advantage of their anonymity and share real opinions
↘ Sharing of experience with product and services spread through internet very quickly.
↘ ‚Real‘ recommendation is much more effective than advertising
Why should you use on-line media monitoring?
Listening to customers
needs
Quick reaction Success
↘ Locally developed tool for monitoring and analysing of on-line discussions
↘ Posts bellow articles, blogs, forums + Facebook, Twitter, LinkedIn, YouTube etc.
↘ Works with all European languages
↘ Notifications for certain occasions(f.e.negative feedback)
↘ Identifies post sources and theirsauthors
Aqua Monitoring
Simple Interface
Charts describing volume of on-line discussions about brand and product in certain time
↘ Brand Analysis – attitude towards brand ↘ Gaining new costumers – recommendations↘ New product launch – benefits analysis↘ Campaign monitoring– effectiveness, results↘ Building costumer relations – building loyalty↘ Competition monitoring – competitors activities↘ Analysing trends – new brand opportunities↘ Marking the influencers – ambassadors vs. haters↘ Interactive PR – joining the discussion
Analyses
↘ Knowledge↘ Is your marketing campaign effective?↘ What campaigns are most effective?↘ Market survey on the whole (internet)
population
↘ Sales↘ Direct persuasion in ‚natural‘ environment↘ Influence undecided costumers↘ Negative experience control
Benefits
Banking
↘ Survey June – September 2012↘ HOW people talk about allergy↘ HOW people perceive allergy pills
↘ Most significant productsZyrtec, Xyzal, Aerius
↘ RESULTS:↘ Zyrtec – connected with effectiveness and tiredness as side
effect↘ Aerius – effective, not effective but no tiredness↘ Xyzal – most mentions are about tiredness↘ Respondents do not care about pricing
Allergies
↘ Qualitative research, evaluation of user‘s posts↘ RESULTS
↘ Ratio between men and women talking abouterection is 40:60
↘ Competitors do not target women at all↘ Server Supererekce.com spams discussions
with their products (Runner, Láng)↘ Patients never talk about rapidity or time
in connection with erectile medicine↘ Advertising is usually displayed on porn
sites, much less on serious servers
Erection
Q & A
↘ Contact: Jiří Šindelář↘ Phone: +420 732 976 929↘ Email: [email protected]
Aqua Digital s.r.o.↘ Office: Na Jezerce 1451/2a, 140 00 Praha 4↘ Headquarters: Tigridova 1501/6, 140 00 Praha 4