april dunford of sprint.ly presents leaky buckets, death stink & true love
TRANSCRIPT
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LEAKY BUCKETS DEATH STINK &
TRUE LOVE
April Dunford@aprildunford Sprint.ly
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I’m April: been there, done that, got all the t-shirts
6: Startups 4: Exits3: Big Co’s (because, exits)10: Launches
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Marketing Does Not Exist in a Silo
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Start by fixing the things that ruin
everything
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Leaky BucketsDon’t invest in putting more water in the bucket until the holes are plugged
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Signup Flow ConfusionOdious or Absent onboarding
Annoying Sales PeopleIndecipherable Pricing
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Death StinkFix the smelly house before you spend your money on invitations.
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Annoyance BugsMediocre Support
Lies
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Next: Focus on the Stuff that
Makes Everything
Better
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True LoveIs not a Funnel Optimization Problem
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Great Marketing is like Matchmaking• What do you have
that’s awesome?• Who cares a lot about
that?• Get them together• (forget about everyone
else)
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Sprint.lyCode: truelove