April 30, 2014 bias

Homework: PITCH-IT presentations due tomorrow. Everything must be done and ready to go at the beginning of class! I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency! Celebration on Friday for those who met goals.

Objective: I can evaluate how bias can be used in advertising in order to persuade consumers.

Warm Up (in your composition book)Copy your objective into your comp book.Copy the definition for BIAS into your notes (definition can be found in the blue section of your Literature book).

bias

the side of an issue that a writer favors. Words with extremely positive or negative connotations can signal bias.

http://www.gwennseemel.com/images/blog08/Rosie.jpg

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Bias is a tendency to favor one person, group, thing or point of view over another, often in an unfair way. Bias can be a personal opinion or a more public opinion, such as a news story, that only presents facts that support one point of view.

Examples of bias in mass media:Abraham Lincoln accused newspapers in the border states of being biased towards the South. He ordered many of them to be closed.

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Examples of bias in mass media:Some Americans who supported the Nazis claimed the international media was controlled by Jews. There were also claims that reports of Jews being mistreated were biased and had no foundation.

Examples of bias in mass media:During the civil rights movement, television and film media were accused of a bias that supported the mixing of the races. Some Southern stations refused to air shows with mixed casts, such as Star Trek and I Spy.

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Here are examples of bias in mainstream media:Advertising bias - Selecting media stories based on what will please advertisers Corporate bias - Picking articles or stories that are pleasing to the owners of the media organization or network

glittering generalities

words that contain a high sense of ethics and that appeal to the emotions of the audience. However, a glittering generality does not have any factual basis to it. A word like 'freedom' would be a glittering generality because it rouses emotion.

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Homework:

Work on Pitch it!

I-Ready - due by May 1st - at least 4 tests, passed with an 80% composite proficiency!