April 2014Viewing Trends Overview

Irish adults aged 15+ watched TV for an average of 3 hours and 16 minutes each day in April 2014

91% (2hrs 58 mins) of this viewing was live with the other 9% (17mins per day) time shifted.

Total Viewing April 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

Housekeepers watched almost 4 hours of TV daily in April 2014

Average Minutes Viewed DailyApril 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR ownership is now at 54%. The vast majority of viewing is to live TV. The % of live TV viewing has grown

slightly year on year for younger audiences and remained static for individuals.

TV Viewing Live v Time shift Year on YearApril 2014 v April 2013

Source: TAM Ireland Ltd / Nielsen TAM / Av mins, Total TV, Consolidated, National

PVR OwnershipJan 2013 53%Jan 2014 54%

TAM Ireland subscribing channels reached 90% of housekeepers, 88% of housekeepers with kids, 85% of ABC1 adults and 84% of

25 - 44 yr olds each week in April

Weekly reach of TAM Ireland subscribing channelsApril 2014

Source: TAM Ireland Ltd / Nielsen TAM / Av Weekly Reach, Consolidated, National

Total Commercial ImpactsApril 2014

Source: TAM Ireland Ltd / Nielsen TAM / 30” 000s, Consolidated, National

Average Number of Commercial Spots seen per Day April 2014

Audience Average Number of Spots seen per Day

Individuals 4+ 32

Adults 15+ 36

Adults 15-24 23

Adults 15-34 27

Adults 25-44 29

Adults 45+ 45

Adults ABC1 28

Housekeepers 44

HK with Kids 35

Children 15

Source: TAM Ireland Ltd / Nielsen TAMBased on ROI Commercial Channels, Consolidated, National

Top 10 Advertisers April 2014Based on 30” sec 000s, Individuals 4+

Source: TAM Ireland Ltd / Nielsen TAMBased on 30” 000s, ROI Commercial Channels, Individuals 4+, Consolidated, National

1 UNILEVER

2 PROCTER & GAMBLE IRELAND

3 LIDL IRELAND GMBH

4 BSKYB LTD

5 ALDI STORES LTD

6 RECKITT BENCKISER

7 DIAGEO

8 LOREAL

9 KELLOGGS

10 MCDONALDS RESTAURANT

Top Shows on TAM Ireland Subscribing Channels, Individuals 4+April 2014

Source: TAM Ireland Ltd / Nielsen TAMTop Individual Programme by Channel, Individuals 4+, Consolidated, National

Sky Living +1 Criminal MindsSky Atlantic Game of ThronesSky 2 Modern FamilyMTV Ex on the BeachNickelodeon Sam & CatNick Jr Peppa PigNick Toons Power Rangers Mega ForceComedy Central The MiddleComedy Central +1 FriendsComedy Central Extra Sex and the CityDiscovery Auction HuntersE! Entertainment Giuliana & BillUniversal Law and Order Special Victims UnitAt the Races Race Day LiveDave Storage HuntersGold Only Fools and HorsesAlibi New: CastleSetanta Premier LeagueWatch Grimm

Pick Brazil’s ChildrenChallenge TNA XplosionNick Jr 2 Peppa Pig

RTÉ One The Late Late ShowRTÉ One +1 Fair CityRTÉ Two Champions League LiveTV3 Coronation Street3e The Graham Norton ShowTG4 GAA BeoUTV Britain’s Got TalentChannel 4 Channel 4 Racing – Grand NationalChannel 4+1 GoogleboxE4 The Big Bang TheoryE4+1 The Big Bang TheoryMore 4 The Good WifeSky 1 Modern FamilySky News Business LiveSky Sports 1 Live Ford Super SundaySky sports 2 Live Heineken Cup Semi FinalSky Sports News Gillette Soccer SaturdaySky Living Grey’s AnatomyTLC Gypsy SistersMTV Music Sam Smith: MTV Brand New LiveSky Sports 3 Live Heineken Cup Quarter FinalSky Sports 4 The Masters Final Round Live.