april 2012 iab amc assembly deck
DESCRIPTION
TRANSCRIPT
Affiliate Marketing Council
Assembly meeting
26th April 2012
30 April 2012iabuk.net/contact
IAB: www.iabuk.net
Agenda
• Introduction
• ePrivacy and the work of the Legislation Committee
• Best Practice update
• 2012 programme review and preview
• IAB update
ePrivacy Directive 5-point plan
IAB: www.iabuk.net
Status / progress Complete
1. Establish a Policy & Legislation
Working GroupThe Legislation Committee
2. Conduct Cookie Audits a. Message distributed
b. IAB 5-point plan
3. Publish a Consumer Guide to
Affiliate MarketingWeb site underway – expected by
15 May. Nectar sponsorship 4. Develop standardised wording as
industry good practice for
affiliates and publishers to inform
consumers
The Consumer Transparency
Framework, published 5th March
5. Working with the UK Government
and Web Browser Manufacturers
to Enhance Browser Settings
WIP…
…
Consumer Transparency Framework
iabuk.net/contact
Consumer Transparency Framework press
iabuk.net/contact
Commitment to expand on the Consumer
Transparency Framework
IAB: www.iabuk.net
Advice to Advertisers & merchants
IAB 5-step guide online
Consumer-facing website
IAB: www.iabuk.net
Advice to advertisers and merchants
5-step guide
• Focus on long tail• Know what’s going on! – audit
• Be clear and transparent – revisit privacy policy
• Deliver prominence
• Context is king! – achieve informed consent through context
• Join the EU AdChoices programme – use of 3rd party / BT
http://www.iabuk.net/resources/white-papers/the-revised-eprivacy-
directive-what-is-it-what-should-you-be-doing-to-comply
IAB: www.iabuk.net
Consumer-facing website
• Helping consumers understand our business
• Go-to point for the industry – link in privacy policies establishes consistency
• Simple, top-level messages ‘this is how the business works’
• Nectar sponsorship: valuable consumer brand recognition
• Start point for longer term ambition to build increasing trust in our industry
• Hope to work with multiple trade bodies, egConsumers Association. CBI, ASA etc etc
IAB: www.iabuk.net
Emerging guidance
• ICO – May 2012 based on emerging best practice• Expect new guidance
• Other sources:• ICC (International Chamber of Commerce)
IAB: www.iabuk.net
EU Data Protection Proposals: position
• Lobbying road-map in
production
• First stop – letter to Manuel
Barroso, President of the
European Commission• Online advertising ecosystem is the Internet’s
engine
• UK / European ICT company CEOs to join
forces signing the letter
• An economic force
• Supporting the environment for the next Google
or FaceBook
• IAB’s Affiliate Marketing and Lead Generation
Councils selected for participation
Best Practice: voucher code of conduct
IAB: www.iabuk.net
• Networks alerted to vouchercodes.com activity on
brand search
• Code of conduct does not cover brand search
breaches of T&Cs
• Email sent reminding affiliate of their commitment to
uphold the spirit of the code of conduct
• Is it time for a discussion on additional voucher code
guidelines?
• Audit is also overdue, networks to commit to audit in
May 2012
Best Practice: Product feed guides launched
IAB: www.iabuk.net
• AMC site:
500 page
views since
launch
• Additional
coverage
from blogs
and IAB
IAB: www.iabuk.net
IAB AMC 2012 programme: highlights and
developments
• A4U collaboration• Affiliate Marketing Guide
• Affiliate survey
• Conference
• Awards
• … more
• Performance Marketing Industry study
• Case studies
• Consumer information
• PR Framework
• Website
• Training
AMC Council 2012 activity framework -
updated
iabuk.net/contact
Q1 Q2 Q3 Q4
J F M A M J J A S O N D
Regulation
/
Standards
/ Practice
Research /
events /
training
Mktg /
CommsWebsite / blog integration with new IAB website
PwC
Product
feed
guides
Consumer
Transparency
Framework
A4U Performance
Marketing ConfPerformance Marketing Industry Study
FAQs / WIKI
Whitepapers new & updated
IAB training opp?
Affiliate
payments
Case study development…
ePrivacy Guidance / advice / status updates…
AMC AdSpend update
PR framework
Consumer
siteEU Data Protection Proposals …
Voucher Code of
Conduct
iabuk.net/contact
Performance Marketing Industry study:
The idea
• A new report from the IAB of greater
scale and impact than anything we
have ever done before
• To prove the ‘actual’ size of the UK
online performance sector (affiliate,
lead gen, email, search)
• A detailed audit of the industry
conducted by the IAB with a reputable
3rd party
• Producing the definitive stat for the
performance sector to use as standard
Performance is
£xx billion to the UK economy
and growing
iabuk.net/contact
Performance Marketing Industry study:
The benefits
• IAB throwing significant muscle behind our performance members
• Delivers the most positive story the AMC can generate for Government, businesses, press and consumers
• Directly addresses PR and marketing
• Provides our performance members with a report to judge actual success in comparison to market
• Sets our performance councils up to potentially repeat the report on an annual basis (also shared with other IAB’s)
iabuk.net/contact
Performance Marketing Industry study:
The progress
• Working group formed from AMC & OLG: 2 meetings, parameters established
• IAB research establishing RFP to go to PwC etc
• Ideal: summer working, October launch
• Dependencies• Complexity and therefore timing
• Funding
Overview of member benefits
1. Access to our research and chance to contribute yours
2. Access to events - 90% free, 50% discount on paid
3. Regulatory affairs support
4. Discount on all Training courses
5. Access to councils
6. 24/7 access to members-only resources online
7. PR through membership, blogs, councils, events etc
8. Networking opportunities at events, via members directory
IAB: www.iabuk.net
Around the IAB
• Events• Mobile Engage, 17th May
• Search Conference, 15th June
• Training• Lead generation workshop, 11th June
• Search Marketing certificate, 14th June
http://www.iabuk.net/events
http://www.iabuk.net/training
Questions?
IAB: www.iabuk.net