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April 2012 Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY www.brichem.com

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Page 1: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

April 2012

Corporate Presentation

Don Caron, Chief Executive Officer

Jason Theiss, Chief Financial Officer

TSX: BRY

www.brichem.com

Page 2: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

2

Certain statements set forth in this presentation are forward looking statements. Although Bri-Chem Corp. management believe

their expectations are based on reasonable assumptions, they give no assurance that expected results will be achieved. There

are numerous risks and uncertainties that can effect the outcome and timing of such events, including many factors beyond the

control of Bri-Chem Corp.’s management.

These factors include, but are not limited to, economic and political conditions, government regulation, commodity prices for oil

and gas, steel commodity prices, fluctuations in the level of oil and gas, the need to effectively integrate acquired businesses,

uncertainties as to Bri-Chem’s ability to implement its business strategy effectively in Canada and the United States, Bri-Chem’s

ability to attract and retain key personnel, currency fluctuations and other factors that affect demand for the Company’s product.

Should one or more of these risks or uncertainties occur, or should underlying assumptions prove incorrect, the actual results

and plans for fiscal 2012 and beyond could differ materially from those expressed in the forward looking statements. Additional

information on these and other factors and uncertainties are described under the heading “Risk Factors” in the Company’s most

recent Annual Information Form (“AIF”) and other continuous disclosure materials filed by the Company with Canadian

securities regulators, which are available to the public at www.sedar.com.

Readers are cautioned not to place undue reliance on this forward-looking information, which is given as of the date it is

expressed. The Company does not undertake to update or revise any forward-looking information, whether as a result of new

information, future events or otherwise, except as required by law.

Furthermore, certain measures we use are not recognized measures under International Financial Reporting Standards

(“IFRS”). Specific measures used are earnings before interest, taxes, depreciation, amortization and non-cash stock based

compensation (“EBITDA”). We strongly recommend the participants review the discussion of these statements in the

“Management’s Discussion and Analysis – Non-IFRS Measures and Reconciliations” section of our 2011 Annual Report.

Forward-Looking Statement

Page 3: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

3

Company Overview

Business Divisions: � Drilling Fluids

� Distribution – 350 Products

� Proprietary Blending & Packaging

� Steel Pipe� Distribution – Seamless Pipe

� Manufacturing – Large Diameter

� Industry: � Oil and Gas

� Geographic markets: � Canada� USA

Page 4: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRY April 2012

4

Company Highlights

Record Achievements:

� 2011 Revenues: $186M

� 2011 EBITDA: $16.4M

� 2011 Earnings: $ 9.5M

� 2011 EPS: $0.61

� 5 Year Revenue Growth

� 2007 - $60M

� 2011 - $186M

2011 Milestones:

� Platform Acquisition in USA

� Graduated to the TSE

� 25+ Years in Business

� New $80M ABL

� Manufacturing Facility in

Production

4

Page 5: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

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Management Directors

and Insiders38%

Institutional20%

Retail42%

Shareholder Breakdown

Market Data

As of April 16, 2012

Exchange Toronto Stock Exchange

Shares Outstanding 17.2M/FD18.0M

Share Price $3.05

52 Week High/Low $4.42/$2.20

Market Capitalization $52.6 million

P/E (1) 5.0 X

EBITDA (1) $16.4M

EV/EBITDA (1) 4.8 X

Earnings per FD share (1) $0.61

EBITDA per FD share (1) $1.00

Book Value per FD share (1) $2.55(1) For the year ended December 31, 2011

Page 6: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

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TrendNorth America continues to drill deeper and longer reach horizontal wells which are completed utilizing multi-stage fracturing which consumes more:

� Drilling Fluids� Liquid Mud � Cementing Additives� Acidizing Additives� Frac Chemicals

Canada � Estimated at $1.0B(1)

� Largest Independent Supplier of Drilling Fluids in Canada

� Targeting Stimulation Fluids Segment

USA � Estimated at $9.1B(1)

� Currently focused on Drilling Fluids Segment� No Dominate National Independent Supplier

Wholesale Oilfield Chemical Demand(est. $1.0B CAN, USA $9.1B)

Drilling Fluids - Market

(1) Company Estimate

Page 7: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

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Drilling Fluids - Canada

2011 Canadian Drilling FluidsRevenue $152 million

Distribution � >50% market share – drilling fluids

segment(1)

� 27% YOY Increase in sales

Blending � <10% market share – stimulation

fluids segment(1)

� 39% YOY increase in sales

Key Customers� -29%� -26% � - 2%

(1) Company Estimate

$ (

00

0’s

)

Year

Drilling Fluids Blend/Pack

Page 8: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

8

Distribution Network - Canada

Distribution Warehouses1 - High Level, AB2 - Grande Prairie, AB3 - Slave Lake, AB4 – Edson, AB5 - Blackfalds, AB6 - Consort, AB7 - Brooks, AB8 - Lloydminster, AB9 - Fort Nelson, BC10 - Fort St. John, BC11 - Swift Current, SK12 - Estevan, SK

Blending & Sales13 - Acheson, AB(Blending & Distribution)14 - Camrose, AB(Packaging & Distribution)15 - Calgary, AB (Sales office)

Legend

Strategic Stock Point

Office / Blending & Warehouse

12

9

110

11

8

7

2

3

15

1314

6

5

4

Page 9: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

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Drilling Fluids - USA

Acquisition:� Completed Stryker acquisition May 2011

� Acquired sales of $6.5M

� Denver, CO Head Office

Distribution: �Bri-Chem aggressively expanding:

� 3 to 9 Warehouses

� 6 to 10 Trucks

� 1 to 4 National sales

� Additional Warehouse expansion plans

� Establish liquid mud blending facility

Opportunity: � Capture a >10% of $3.4B Drillings Fluids Market

� Establish the dominate independent drilling

fluids distribution network for the USA

2011 USA Drilling Fluids Revenue $6.0 million

-

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

$

Month

Supply Trans

Page 10: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

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Warehouses1 – Denver, CO2 – Ulster, PA3 – Leetsdale, PA4 – Grande Junction, CO5 – Alice, TX6 – Tyler, TX7 – Casper, WY8 – Myton, UT9 - Bakersfield, CA

Proposed 1 – North Dakota2 – Oklahoma3 – Oklahoma

Legend

Current Strategic Stock Point

ProposedStock Point

Distribution Network - USA

Page 11: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

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� Wholesale distributor of steel pipe for the energy industry

� Pipe size ranging from ½ to 36 inch:

� Gas Line pipe� Fluid Transmission pipe

� Shifted YOY Product Mix:� Lower Inventory� Increased Margins (2010 – 7.6% 2011 - 19%)� Higher Inventory Turns� Distributor of Large Diameter

� Source Steel Pipe from:� North America� Asia� India� Vietnam

� Master Distributors:

Steel Pipe - Distribution

2011 Steel Pipe Distribution Revenue $27 million

-

5,000

10,000

15,000

20,000

25,000

30,000

35,000

2008 2009 2010 2011

Mil

lio

ns

of

$

Year

Page 12: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

Steel Pipe - Manufacturing

Large Diameter Seamless Pipe Production 14” – 36”

TPE Process Exclusive to North America QA/CDA

2011 Capital Investment $6M

Completion of commissioning phase Q1 2012

2012 Estimated Production Ramp-up(1) Q1 – 1000MTQ2 – 2000MTQ3 – 3500MTQ4 – 4500MT

Average Market Selling Price(1) $2K per MT

Target Market Energy Fluid and Gas Line Pipe

Estimated Production at Full Capacity(1) 24K – 30K MT

(1) Company Estimate

12

Page 13: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

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Canada

2012 Wells Drilled Forecast(1) 13,350 up 3%

2012 Average Active Rig Forecast(2) 407 up 1%

2012 Current Rigs Operating – Early spring breakup (2) 187

USA

2012 Wells Drilled Forecast 47,918 up 6.7%

2012 Average Active Rig Forecast (4) 2,019 up 7.6%

2012 Current Rigs Operating (3) 1,979

North America

Oil and Gas Prices

Approved Exploration Expenditures(1) PSAC Forecast as of January 26, 2012(2) CAODC Forecast as of November 8, 2011(3) Baker Hughes as of April 5, 2012(4) World Oil Report as of February 2012

2012 Sales Drivers

Page 14: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRY April 2012

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2011 Highlights

2011 Record Highlights:

� Revenues $185.7M – 22% YOY increase

� EBITDA $16.4M – 29% YOY increase

� EBITDA per share $1.00 ($0.91 - 2010)

� Earnings $9.5M – 33% YOY increase

� EPS of $0.61 ($0.51 - 2010)

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

-

10,000

20,000

30,000

40,000

50,000

60,000

70,000

1Q10 2Q10 3Q10 4Q10 1Q11 2Q11 3Q11 4Q 11

EB

ITD

A (

Millio

ns o

f $)

Rev

en

ue (

Millio

ns o

f $)

Revenue EBITDA

Page 15: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

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Year Ended 2007 2008 2009 (1) 2010 2011

Revenue $ 59,519 $ 111,283 $ 96,480 $ 152,495 $185,723

EBITDA 5,668 10,012 3,744 12,712 16,441

2011 EBITDA toSales – 8.9%

EBITDAPer share – $1.00

EB

ITD

A&

Earn

ing

s (

000’s

)

(1) Normalized earnings and EPS for 2009

$0

$20,000

$40,000

$60,000

$80,000

$100,000

$120,000

$140,000

$160,000

$180,000

$200,000

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

$14,000

$16,000

$18,000

2007 2008 2009 2010 2011

Re

ve

nu

e(0

00

's)

EBITDA Revenue

5 Year Financial Performance

Page 16: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

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Annual Net Earnings Growth

$0.19

$0.33

$0.51

$0.61

$9.5M

$7.1M

$4.5M

$2.4M$0.2M

2007 2008 2009(1) 2010 2011

$0.02

$Millions

$/Share

1) 2009 financial results have been normalized for impairment charge of $6.8M on goodwill and intangibles and $2.9M of inventory writedown

Net Earnings

EPS

Page 17: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

Balance Sheet Strength

As of December 31, 2011

Available Credit ($80M ABL) $31.1M

Net working capital $32.4M

Inventory $54.2M

Inventory Turnover 3.2

Total Assets $125.7M

Long-term Debt $0.7M

Shareholders Equity $43.9M

Return on Assets 7.5%

Return on Equity 21.5%

Capital Expenditures $3.8M

Free Cash Flow $6.8M

17

Page 18: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

Acquisition Criteria

� Accretive

� Profitable

� Experienced Management

� Complementary Fit

� Opportunity for Growth

� Geographic Expansion

Successful Acquisitions

Current Focus

� Production Chemicals

� USA Liquid Mud Operations

� Stimulation Chemicals

� Small Diameter Steel Manufacturing

� Threading & Upsetting

Structure

� 70% Cash / 30% Shares

� 50% of cash paid at closing

� 50% of Cash paid over 3 years

� Shares Escrowed for 3 years

� Retain Key Management

� Non-CompetitionAgreement

2007 2008 2009 2010 2011

18

Page 19: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

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Revenue to Employee Count

0

10

20

30

40

50

60

70

80

90

-

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

200,000

2005 2006 2007 2008 2009 2010 2011

Em

plo

yee C

ou

nt

(000's

C$)

Fluids sales Steel sales employees

Sept 30 TTM Total Revenue PerEmployee (81): $2.3 million (1)

8

15

17

Scalability

Based on core business, additional 19 employees for steel manufacturing division

Page 20: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

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Drilling Fluids Division

� USA Drilling Fluids Market Segment - $3.4B► Stryker Acquisition – 9 Warehouses

► Establish Additional Warehouse Locations

► Establish Liquid Mud Service Facilities

� Canada - Expand Chemical Blending Capacity► Production

► Stimulation

► Cementing

Steel Pipe Division

� Ramping up Production of Manufacturing Facility

� Explore Small diameter seamless Micro Mill opportunity

Growth Strategy

Page 21: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

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Positioned for Growth

Increased Market Share

North American

Leader

Strong Organic Growth

Bri-ChemToday

Bri-ChemTomorrow

Broad Geographic Expansion

Strengths

– Strong Balance Sheet

– Profitable

– Experienced Management

– Proven Business Model

– Acquisition Strategy

21

Page 22: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

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BRI-CHEM CORP.

Don Caron Jason TheissChief Executive Officer Chief Financial Officer53016 Highway 60, Unit #15 53016 Highway 60, Unit #15Acheson, Alberta Acheson, AlbertaT7X 5A7 T7X 5A7 Email: [email protected] Email: [email protected] Ph: 780.420.6885 Ph: 780.455.8667x237

Contacts

Contacts

Page 23: April 2012 Corporate Presentation - brichem.com · Corporate Presentation Don Caron, Chief Executive Officer Jason Theiss, Chief Financial Officer TSX: BRY . TSX: BRY April 2012 2

TSX: BRYApril 2012

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Don CaronChief Executive

Officer & Director

� Director of Edmonton based Private Equity Firm.� Founder of International Technologies Inc. which merged to create CCS Income Trust. (1992)� Founder of CFE Industries Inc. which merged to create Commercial Solutions Inc. (2002)� Founder of mBase Inc. which merged to create Bri-Chem Corp. (2007)

Albert SharpDirector

� Former Chief Executive Officer of Altus Geomatics, partnership residing under Altus Group Income Fund. (TSX: AIF.UN)

� Retired Trustee of Altus Group Income Fund.� Member of: The Canadian Institute of Geomatics; The International Right of Way Association; and, The Alberta

Association of Surface Land Agents.

Eric SauzeDirector & Chair

of Audit Committee

� Former Chief Operating Officer and Chief Financial Officer of Commercial Solutions Inc. (TSX:CSA)

� Chartered Accountant and Chartered Financial Analyst.� Chief Financial Officer of Western Canadian based oil and gas valve company.

Brian CampbellDirector

� Over 25 Years of field and managmenet experience in the drilling fluids industry.� Founded Bri-Chem in 1985.� Former President of Bri-Chem Fluids division.

Trent AbrahamPresident of Fluids

Division

� Over 20 years experience in the drilling fluids industry, oversees the day to day operations � Former owner of Millennium Technologies which was purchased by Bri-Chem (2007).

Jason TheissChief Financial

Officer

Neil RasmussenPresident of Steel Division

� Chartered Accountant. � Prior, controller of private income trust, and senior auditor with public accounting firm.� Joined Bri-Chem in 2007.

� President of Bri-Steel Corporation and Bri-Steel Manufacturing with over 15 years of steel industry experience� Founded Bri-Steel Corporation.

Appendix – Board of Directors & Management Bios