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Volume 1 Issue 9 December 2010www.apreda.org

A P ’ s m o s t c r e d i b l e r e a l e s t a t e t a b l o i d

"A cut above the rest" is what the maiden prop-erty show organised by APREDA has been la-belled by a cross-section of participants and visi-tors who thronged the two-day event at the HitexConvention Centre on October 30 and 31.Though there have been a series of shows con-ducted by many housing finance companies, me-dia groups and others over the years, the first-ever property show of APREDA was an eventwith a difference. The show not only brought thevarious players in the realty sector on a commonplatform but also highlighted their role in promot-ing green concepts.The show not only helped the developers andproduct manufacturers showcase their productsbut also gave an overview of the transformationthat Hyderabad is likely to witness once the pres-tigious projects like the Outer Ring Road andMetro Rail materialise.The APREDA Propety Show organised with me-dia partners The Hindu and Eenadu attracted over100 prominent construction companies and firmsassociated with the realty sector. On the spot reg-istration was offered by some developers whoalso extended special packages. LIC, the principalsponsor of the show, highlighted the various hous-ing loan options available while firms associatedwith building material, interiors, etc. gave the visi-tors an insight into the latest trends and products

APREDA raises the bar

(Continued on Page 2) A bird’s eye view of the stalls at the APREDA property show.

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Auspicious daysin December 2010

Date Day Time (IST)

2 Thursday Full Day- next day upto: 3.04 a.m.8 Wednesday Evening: from 7:12 p.m.9 Tuesday Full Day10 Friday Full Day11 Saturday Night: upto 1.30 a.m.15 Wednesday Morning: from 11.53 a.m.

December 2010

Hyderabad: Residential Property Rates

(Sourced from APREDA)

Locality Price (Rs/Sq.Ft.)

Ameerpet 3300-4000

Basheerbagh 2400-4000

Begumbazar 2000-2500

Charminar 900-1400

Domalguda 3000-4000

Hi-Tech City/Madhapur 3000-4500

Habshiguda 2500-3500

Hyderguda 2000-2300

Humayunagar

Jamai Osmania 2000-2300

Jubilee Hills 5000-7000

Lingampalli 1800-3000

Marredpally (Secunderabad) 3000-4000

Mehdipatnam 2800-4000

Nampally 2500-3500

Padmarao Nagar 3000-3500

Panjagutta,Begumpet 3500-5000

Saifabad 2000-3000

Sainikpuri 1800-2500

Srinagar Colony 3500-6500

Tarnaka 2000-2300

Toli Chowki 2000-2300

Vanasthalipuram 1800-2500

Inaugurating the ‘APREDA Property Show’ and the ‘Conference on Green Buildings, Townships and DestinationHyderabad’ organized by Andhra Pradesh Real Estate De-

velopers’ Association (APREDA) and National Real EstateDevelopment Council (NAREDCO) in conjunction withGRIHA and the Ministry of New and Renewable Energy, Gov-ernment of India, on October 30 at Hyderabad, former ChiefMinister K. Rosaiah painted a bright picture for the State ingeneral and the realty sector in particular.

Praise for APREDA

Mr Rosaiah, particularly, lauded APREDA for closely work-ing with the Government in shaping building bylaws, layoutregulations, evolving and implementing Master Plans, etc.Welcoming investors to Hyderabad, Mr Rosaiah said that theRajiv Gandhi International Airport, Outer Ring Road and PVRExpressway had boosted the investment potential in andaround the city, adding that that his government had plans tobuild about 80,000 affordable houses at a cost of Rs.1,600crore.

Pitching for Hyderabad as a hot investment destinationThe ORR stretching 158 km at a cost of Rs.6,700 crore is in anadvanced state of progress, he said and added that a com-prehensive plan was on the cards to ease traffic in the city.He also touched upon the people’s long-cherished dream ofthe Metro Rail for the city.

Stupendous growth

Minister for Housing Silpa Mohan Reddy said that the radialroads on completion would spur real estate growth again.Anam Ramnarayan Reddy, Minister for Municipal Adminis-tration, said that Hyderabad is one of the fastest growingcities today and had turned into a major hub for defence,aviation, health and hardware sectors. NVS Reddy, MD, Hyderabad Metro Rail, said that the fu-ture lay in the cities and for making them livable and centresof growth and employment a number of steps had to betaken in the infrastructure sector.By 2030, he said that 40% of people in the country would beliving in cities.He regretted that the lack of an efficient and reliable publictransport system had resulted in the unhealthy increase inpersonal vehicles.Vehicular emissions contribute to 70 per cent of air pollution

(Continued from Page 1)available in the market.The show saw promoters offering property tosuit the budget of all sections. Visitors had a widerange to choose from -- affordable housing to luxu-rious villas and premium apartments. And what’smore, every three hours, there was a lucky drawwhich saw visitors walking away with a gold andsilver coin.“It was worth a visit as I had the opportunity ofzeroing in on the property of my choice. More-over, being new to the city, I was able to choose

the right home as the developers provided the fulldetails with regard to connectivity and the facili-ties on offer,” said Deep Dasgupta who recentlyjoined a reputed IT firm.Many persons echoed similar feelings and said theshow helped clear the confusion a property buyerfaces while choosing his dream home.The Hyderabad Metro Rail stall focused on howthe prestigious project would help in addressingthe traffic woes and how the burgeoning city wouldundergo a major change once the mega project goeson stream.The stall explained how the elevated Metro Rail

project will not only ensure faster commutingacross the three dense traffic corridors, but also becheaper besides being a safe mode of travel.Visitors also had a peek into what the Master Planof the Hyderabad Metropolitan Development Au-thority envisages and the various projects underway like the Outer Ring Road and those proposedwhich would change the face of Hyderabad.While Mantri Developers bagged the first prizefor best stall, Raheja and NCL-Wintech came aclose second and third, respectively.Among the vistors, Mrs. Satya Vijaya ofMadinaguda won the bumper prize of a trip toMalaysia, while K. Joseph of Neredmet was luckyto get the Nano car.The other winners include G. Jayachand,

in urban areas, playing havoc with the environment, Mr Reddysaid.

Complementary projects

Mr Reddy said that MMTS, BRTS and Metro were not con-tradictory but complementary projects. He lamented that lessthan 5 per cent of population ended up using more than 80 percent of road space, which does not augur well for the future. Rajeswar Tiwari, Commissioner, HMDA, suggested that if60-70 per cent commuters use public transport then only theenvironment would be clean.He said that the ORR from Tukkuguda to Pedda Amberpetwas almost ready and the Gachibowli-Pedda Amberpet stretchwould be brought into use by December 15. Some 33 radialroads were planned as links with ORR.Mili Majumdar, Director, Sustainable Habitat Division, TERI,said that Hyderabad’s residential area would increase by 133per cent in the next 15 years and commercial area by a whop-ping 21 times.

Mili Majumdar, Director, Sustainable Habitat DivisionTERI at the seminar.

NVS Reddy, MD, Hyderabad Metro, speaking at theseminar.

Rajeshwar Tiwari, HMDA Commissioner, sharing histhoughts at the seminar.

Madhapur, who won an e-scooter, while R.Srinivas of Kotagally in Nizamabad went homewith a home theatre and K. Anand Rao of Tadbunbagged a Sony LCD TV."This property show stands out among other simi-lar events due to a high level of organisation andcompetent materialisation of a professionally de-veloped concept.One-on-one meetings, no loud advertising distrac-tions, convenient stand constructions, bank loandetails are its distinctive features.Potential buyers had an opportunity to meet withleading property experts and get acquainted withthe existing and proposed real estate projects indifferent parts of the city," say Sudhir and Vijayawho won the bumper prize ticket to Malaysia.

APREDA raises the bar ...

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SPECTACULAR SHOW ALL THE WAY

1. The stall of Mantri Developers being presented the prize for the best stallat the property show.

2. Secunderabad MLA Jayasudha picking the lucky dip at the propertyshow. Also seen is ex-APREDA president and actor Murali Mohan.

3. Guests at the seminar listening attentively to a speech at the seminar.4. Former Chief Minister K.Rosaiah inaugurating the APREDA property

show at Hitex.5. The special issue of Horizons being released after the inauguration of

the seminar.6. The executive committee members of APREDA are a picture of elation

and joy on the occasion.7. Housing Minister Silpa Mohan Reddy speaking at the seminar.8. Civil Supplies Minister Jupally Krishna Rao sharing his views.9. Minister for Urban Development Anam Ramanarayana Reddy speaking

at the seminar.10. APREDA president P.Prem Kumar welcoming guests to the seminar

and property show.

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MAN OF THE MOMENT

K.Purnachandra Rao, Managing Partnerof Sree Durga Estates, is a perfect blendof vision and leadershipqualities, which is reflected in his teamwho share his thoughts of creatingwealth and sharing the prosperityaccrued thereof. Involved in real estatemarketing for than a decade now andserving innumerable customers, bothin India and abroad, Mr PurnachandraRao has come a long way. Sree Durga Estates has successfullydeveloped and marketed 10 ventures tilldate, prominent among them being --BrindavanamAirport City in Thondupalli village,Brindavanam Township in Shamshabad,Mahanagar in Shamshabad, RenukaGarden City, Timma--pur, Delight Park in Maheswaram mandaland Dream Destiny in Maheswaram.Besides, some of Durga Estates' ongoingprojects include Bhavya Gardens inSangareddy, Kingswood Garden nearShadnagar and Rainbow Gardens, Vizag. Mr Rao is dedicated to developingresidential plots with quality parameters,good planning, vaastu specifications,provision ofdependable infrastructure and lastlyproviding value to the customers'property.

K.Purnachandra Rao

Thank youone and all

Horizons congratulates theAPREDA governing council fororganising its maiden propertyshow and conference on ‘GreenBuildings, Townships and Destina-tion Hyderabad’ in an exemplarymanner.The seminar as well as the propertyshow proved to be a stupendoussuccess, reflected in the hugeresponse -- more than 100 stalls --for the show. The seminar also wasa lively event, which feaured somemeaningful and scholarly delibera-tions on the critical issues facingthe realty sector. It was useful forthe expert as well as the layman.A special mention of the principalsponsor of the show, LIC, and mainsponsor, Videocon, and co-sponsors, Daikin Air-conditioningIndia Pvt. Ltd., Rak Ceramics andSujana Group for their support andof course the developers and otherstakeholders in the real estatesector who made the event a trulymemorable one. The media partnersof the show, Eenadu and TheHindu were a great source ofencouragement. Finally, wecompliment the huge contributionby all the APREDA members whotoiled ceaselessly for the successof the propety show and seminar.

Distinction of Osmania University

By Rachna Gupta

HERITAGE WATCHHERITAGE WATCHHERITAGE WATCHHERITAGE WATCHHERITAGE WATCH

largest astronomical observatory in the country.However, the physical structure and its manynuances make for its worldwide fame as awondrous architectural structure in pink granite.Another distinction it holds is that all the pinkgranite stone used to build these great buildingscame from quarries within the campus area.

This distinctive university is known for manyreasons – it was the first learning centre of itskind in South India, the first university in thecountry where the medium of learning was notEnglish, but Urdu, and one housing the second

Built during an era of a flurry of architecturalactivity by rulers equally interested in educationand the art of construction, the OsmaniaUniversity stands like a grand edifice in granite.Its 1,500-acre campus, housing the imposing ArtsCollege and equally artistic and imposingbuildings housing other faculties make it an

exemplary edifice of architectural distinction anduniqueness. There is a marked fusion ofarchitectural styles with motifs of medievalMuslim, Arabic, Moorish and Gothic schools ofarchitecture. The architects, Ali Raza and Zain Yar Jung,studied various educational architectural stylesby travelling the entire world.Madras to Colombo and then to Japan where theyvisited the University of Osaka. Then to the westsuch asthe US, studying the architectural stylesof older universities like Princeton, Harvard andYale and the more recent campuses of California,Stanford and New York. From here they went toto England to study older universities like Oxford,Cambridge, Edinburgh and Manchester.Grand synthesisThe seventh Nizam, Osman Ali Khan, said at theopening of the university: “The architectural styleof the Arts College is like the Urdu language, themanifestation of the Hindu and Muslim styles ofarchitecture and its façade, its pillars and its portalsportray the cultureand arts of the twopeople.”…indeed, a treatise on grandiosearchitecture. Imposing, striking, grandiose, ornateare just some of the many terms one can use todescribe this beautiful cluster of buildings.Gem of OU campusThe Arts College building is the most stately,ornate and majestic structure reached by the greatwelcome arch built in granite, seemingly supportedby two soaring, round and polished granitecolumns.This vertical arch stands out from the facade andrises higher than the sidewalls and wings of thestructure and is crowned by a trefoil arch, whichpeaks higher than the walls of the edifice to eithersides of the portal. The arch houses a semicircularvault with ‘stalactites’ resulting in a synthesis ofseveral major architectural themes of arch andmonumental portal .

CongratulationsThe Andhra Pradesh RealEstate DevelopersAssociation (APREDA)congratulates Nallari KiranKumar Reddy on assumingoffice as the Chief Ministerof Andhra Pradesh. Wehope that the new ChiefMinister will, through hisdynamic leadership, takeforward the State in allspheres and make it a rolemodel in the country.APREDA wishes him welland success in all hisendeavours.

The stately Arts College building on the OU campus.

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Compiled and Published by AP Real Estate Developers Association# 102, Tirumala Shah Apartments, Yellareddyguda, Ameerpet ‘X’ Road, Hyderabad - 500 073 Tel : 65572184 For feedback/suggestions email to

apredahorizons@gmail.com (For private circulation only.)

December 2010

A perfect gift for newlyweds and even singles, who can use it toenhance their love life, the Mandarin ducks are regarded as the mosttraditional and potent symbol of love and married bliss in Feng Shui

practice. A pair of Mandarin ducks symbolise happiness in love and issuggestive of romance, devotion, affection, conjugal fidelity, together-ness and enduring love.Mandarin ducks are a powerful cure to attract or enhance love andrelationships. For singles, the pair of Mandarin ducks will increase thechances of finding love partners; for lovers, it will bring marriage op-

portunities; and for married couples, a pair of Mandarin duckswill ensure a glorious, eventful marriage with conju-

gal bliss and a peaceful life between spouses.For added benefits, sometimes a pair ofMandarin ducks is accompanied withlotus flowers and leaves, and is shownbiting the stems of lotus pods with manylotus seeds in them.

While Mandarin ducks are famous andstrong symbols of fidelity and love, the lo-

tus plant plays many roles in this auspicioussymbol of love.Regarded as a good fortune

flower by many Feng Shui masters, the lotusis said to turn bad luck into good

luck and heighten one’s senseof joy and peace. It is a symbol

of harmony and purity. And be-cause lotus leaves protect the fish

under them and fish are regardedas abundance, it also suggests

that your wealth is pro-tected.Lotus seed in Chinese is‘lian jee’, which soundslike a phrase that means‘every year you have ason.’

MAN TO WATCH

Mr B. Srinivas Kumar, 46, a B.Tech.and Managing Partner ofContinental Developers, initially wasinvolved in buildingactivities but later branched out toproperty development.A stickler for quality and promptservice, Mr Kumar believes inkeeping his customers satisfied andhas their happinessuppermost in his mind. He iscurrently developing a 108-acreventure at Srinagar village inMaheswaram mandal in RangaReddy district. Besides, he ispartnering B.Subba Reddy of M/sVamsiram Builders and TouchstoneDevelopers in the pro--motion of a realty venture.

B. Srinivas Kumar

Symbols of fidelity love&FE

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