What can PR do for your brand?

APR Profile

Timeline

Credentials

Started in 1992Affiliation: Hill + Knowlton Strategies - 85 offices in 46 countries

Highly experienced personnel, including various subject specialists

Offices: Karachi, Lahore, Islamabad

Extensive experience of audio-visual productions

Systems based business operations

One of the leading PR agencies in Pakistan

Staff: 36

Group CompaniesPublic Relations

Branding and Online Marketing

Full Service Ad Agency

Full Service Ad Agency in Afghanistan

Film Production – New York/India/Pakistan

Digital Out of Home Media

Global Business Advisory FirmUnicornUnicorn

ConsultingConsulting

CSR Strategic Counseling

Organization StructureChairman

Mr. Anwar Rammal

Finance DirectorGhiasuddin Shaikh

C.E.OMr. Zohare Ali Shariff

DirectorMr. Amin Rammal

Media

StrategicPlanning

APR Impact

Admin. & Finance

GraphicsEvents

DirectorMs. Pareezad Bankwalla

Client Service APR Connect

PUBLIC RELATIONS

1. Public relations counseling2. Public relations strategy

planning3. Publicity/Media relations4. Government relations5. Employee relations6. CSR/Sustainability

Consultancy

SOCIAL MEDIA

1. Social media counseling2. Social media strategy3. Social media management4. Bloggers Outreach5. Bloggers and social

influencers relationship management

1. Strategic Writing2. CSR Reports3. Publications

• Newsletters• Reports• Supplements• Magazines

CONTENT DEVELOPMENT

1. Audio-visual production• Documentaries, Public

service messages, TVCs, Talk shows etc.

2. Trainings3. Event Management4. Public Perception Survey5. Stakeholder Engagement

VALUE ADDITION

Vice President Ahmed Hashim

Retainer Clients

Project Based Clients

Creative PR for Brands – some examplesWorld’s largest tea bag in Guinness Book of World Records

Launch of Supreme ‘Ishq’ song

Launch of ‘Kids on Wheels’ campaign

Launch of Dalda ‘Olive Oil’

Launch at OGS Annual Winter Ball

Launch of FAL Foundation & media advocacy campaign against OFC

Media management for first ‘Lux Style Awards’

Launch of Unilever Raabta

Launch of Engro Foods & Olpers

Media advocacy campaign for need & importance of clean water

Hall of Fame

Value-added

Expertise

COMMUNICATION COLLATERAL CLIENTS

Annual Report Engro Chemical, National Foods Ltd, Hub Power Company Ltd., Khushhali Bank

Corporate brochure Fatimid FoundationCorporate magazine Tetra PakCoffee-table book Coca-Cola Pakistan, Technology LinksCSR journal, bi-monthly TBL SelfCSR/Sustainability Report Coca-Cola Pakistan, EBM, Engro Chemical, Engro

Polymer, Standard Chartered Bank, Tetra Pak, Yunus Textile Mills Ltd

Newsletters DHL Global Forwarding, HUBCO, National Foods, Paktel, others

Print media supplements Coca-Cola, Tetra PakTrade magazine Marketing Association of Pakistan (MAP)

APR has full in-house capability of design, content development and production of a range of print communication materials. Some examples of our work include:

Newsletters

Reports

S.# CLIENTS (ALPHABETICAL ORDER) TITLE / SUBJECT

01 DHL Global Forwarding IDPs relief work (CSR)

02 English Biscuit Manufacturers Safe Food educational video for school children

03 Faysal Bank Ltd Induction /Motivational video documentary

04 Fauji Fertilizer Company Ltd. Corporate documentary

05 FedEx / BOI Kolachi to Karachi – documentary on Karachi

06 FMIC (Afghanistan) Corporate documentary for fundraising

07 Habib Bank Ltd Presentation to World Bank

08 International Power Social Action Programme

09 Khushhali Bank Ltd Corporate documentary

10 Kot Addu Power Company Corporate documentary

11 Nestle Fruita Vitals Public service message video

12 PRIDE Project (USAID funded) Healthcare project in earthquake areas

13 ROSHAN Afghanistan Telemedicine project, Corporate documentary

14 The Coca-Cola Export Corp. CSR documentary

15 The Hub Power Company Ltd Corporate documentary

16 The Hub Power Company Ltd. CSR documentary

17 UNDP Earthquake relief work

18 Visa international Project of debit cards for IDPs

Corporate Documentaries (partial list)

APR CONNECTDiscover. Learn. Share

Digital Media Outreach

DIGITAL MEDIA OUTREACH – OUR CAPABILITIES

APR CONNECT is the digital division of APR. PR techniques are integrated in the social media outreach to influence and engage target audiences with effective strategic communication. Our services include:

1.Platform Management2.Community Management3.Social Listening4.Content Development5.KOLs Outreach 6.Media Spend Management7.Monitoring, Reporting & Analysis8.Website Design and Development9.Mobile Marketing

APR

Trainings and Workshops

APR IMPACT is the name of APR’s Training Unit. It imparts customized trainings through workshops that range from half-day to 3 days duration.Trainings are conducted in our Training Centre, or on client premises, or in a suitable other location.

Our trainings portfolio includes:

a)Media training for client spokespersonsb)Issue & Crisis communications and managementc)PR 101 & New Age PRd)CSR 101e)Body languagef)Strategic writingg)Others

Over the years APR has planned and managed a wide variety of events including: Awards Academic events / convocations Company launches Conferences, seminars and workshops Consumer events Corporate dinners Employee events Inaugurals Entertainment events Media events Music events / concerts Product launches Shopping festivals Other PR events

Event Management

CSR at APR

2007

2008

2009

2011

Established a specialized CSR / Sustainability Advocacy platform, TBL – Triple Bottom-Line

Bi-monthly publication, TBL launched as country’s first and only specialized CSR journal

TBL online launched at www.tbl.com.pk. Received unique visitors from 183 countries in first 15 months

After 19 successive bi-monthly issues, TBL migrated to a full-fledged online presence

2015

TBL launches Pakistan’s first structured corporate volunteering project,the National Volunteer Programme (NVP)

CSR services CSR Counseling:

CSR strategy formulation and execution is a major strength of APR. Major clients benefiting from APR expertise: The Hub Power Company Ltd., Tetra Pak Pakistan, EBM, The Coca-Cola Export Corporation

Sustainability/Annual Reports:Over the years APR has developed content, designed and produced CSR/Annual reports for various companies, including Engro Chemicals, Engro Polymers, National Foods, Hub Power Company Ltd., Standard Chartered Bank, Yunus Textiles, Khushhali Bank and Coca-Cola Pakistan

CSR Trainings: Workshops, talks and trainings organized for the media, corporate leaders, corporate clients, student community

CSR Reports

Our Team

Zohare Ali ShariffChief Executive Officer

Mustafa HussainDirector Client Service

Sarfraz AhmedGeneral Manager - North

Hareem DeebaSnr. Communications Manager

Khurram Zia KhanSnr. Media Manager

Syeda Shehrbano KazimAccount Director

Zohare Ali Shariff

Chief Executive Officer

Responsible for all business operations of the agency & reporting to the Board of Directors

Personally counsels clients in different areas, including communications & PR strategy, stakeholder engagement, crisis communications, corporate social responsibility.

Co-founder and editor-in-chief of TBL– TRIPLE BOTTOM-LINE, the country’s only CSR focused bi-monthly publication and now a broad-based sustainability advocacy platform

Member of the Harvard Business Review Advisory Council, an opt-in research community of business professionals

Experienced trainer in media management, CSR, strategic writing, etc.

Over 30 years of work experience in Pakistan, UAE and UK Published author of award-winning books B.Sc. (Honours) from London School of Economics (LSE), U.K.

Director Client Services

Heads the agency’s Planning Unit.

Directly responsible for a number of clients including Boeing, LG Electronics & Visa International.

Closely involved in business development, media relations, crisis communications, PR strategy formulation & trainings.

MBA from IBA, with gold medals in brand management and industrial marketing.

Has represented APR at various PR forums, training workshops and conferences abroad.

Also serving as a visiting faculty at SZABIST.

Mustafa Hussain

General Manager, APR North

Mustafa Hussain

• Joined APR in December 1998 as a client service executive and grew with the company to become senior manager in 2007.

• Has in depth experience of the various facets of the company’s business, particularly event.

• Internal advisor on media relations & media advocacy.

• Direct responsibility for UFONE account.

• Also sits in on the company’s policy formulation team.

• A graduate in Commerce from the Islamia Arts & Commerce College.Sarfraz Ahmed

Account Director

Development sector specialist. Strategic writer, researcher and journalist. Experienced trainer in microfinance, development sector concerns and

communications. Expertise in cross-cutting themes of gender and sustainability. Direct responsibility for PPAF account. Studied at the Lahore University of Management Sciences. Director of School of International Law.Syeda Shehrbano Kazim

Senior Manager Communications

Mustafa Hussain

• Heads a young team of talented individuals to develop & execute strategies for digital / social media outreach & campaigns.

• Also looking after: Special projects of ‘new-era’ PR Strategic communications outreach through collateral like

newsletters, special reports and other publications. Manager Operations of TBL – Triple Bottom-Line, APR’s specialized

Sustainability Advocacy platform in Pakistan.

• Masters of Arts in Mass Communication in the year 2009 from University of Karachi.

• Active member of the digital media community in Pakistan & a leading corporate sector twitterati (Express Tribune ranking)

Hareem Deeba

Senior Media Manager

Principal responsibility for all media outreach and media management on behalf of APR clients.

Supervises dedicated media teams in APR’s Karachi, Lahore & Islamabad offices.

Has a wide network of friends and contacts in both the print and the electronic media in Pakistan.

Prior to APR, worked in a leading advertising agency for several years.

Holds a Masters degree in business administration.

Khurram Zia Khan

THANK YOU!