OUR LITTLE MISSION FOR HEALTHIER FAMILIES

‘High sugar, processed and artificial foods loaded with preservatives are rife within todays retail aisles. Nutritionally sound options are far less available than they should be, making it difficult for busy families to provide their kids with the sustenance they need. This was an issue I wanted to address personally because my mother, friends, family members and the community I know at large, have developed a dependence on sugar due to an acceptance in society of this preventable overconsumption that now needs to be addressed. We didn’t just want to create more nutritionally balanced drinks, we also wanted these drinks to be accessible to all families and facilitate a healthier lifestyle. This leads us nicely on to why we exist… we wanted transparency to be the foundation of our brand. Families know exactly what goes into our products, essentially nothing artificial and we make no compromise on this! We didn’t just want to stop there though, we felt that we had an ethical responsibility to help people particularly kids understand exactly where their food comes from. This resulted in The Appy Green Project which helps communities connect with nature and take a vested interest in how their food is produced. This is a peek into the thoughts that are behind our brand that we hope we continue to play a greater role in fighting today’s health epidemics with positivity and education. We are on a mission to be the number one choice of brand for healthier families.’

OUR FRUITFUL MISSION

Bobby Patel Founding Partner

OUR LEAF Did you know our leaf represents how our products are 100% natural? OUR GLASSES The glasses illustrate the clear vision we have in making all our wonderful drinks healthy and delicious. OUR BOW TIES The bow tie shows we are a smarter choice for families. OUR MIX OF FRUITS Our mix of fruits expresses that we are a diverse bunch at Appy HQ.

OUR LOGO MEANS A LOT MORE THAN YOU THINK

FAMILY We educate families about food and the way it should be enjoyed. We encourage families to engage in a healthier active lifestyle through play, exercise, workshops and informing them about the foods they eat. POSITIVE We believe that a positive approach is essential in order for us to make healthier lifestyle choices. We encourage throughout our business the power of CAN; it is a principle that empowers our team to create extraordinary products naturally. NATURAL We have spent many years developing our all-natural flavours to have a lower number of sugar and calories without compromising on the taste. GREEN We only favour renewable resources for our packaging. We not only use recyclable materials but we give back by replanting trees. OUR VISION To be the number one healthier choice for families.

WE ARE ALL ABOUT GOOD VALUES

Source: Mintel

NON ALCOHOLIC

DRINKS are the main contributor to sugar intake for under 18s.

Factors influencing parents’ choice of kids’ snacks.

PARENTS CLEARLY LOOKING FOR HEALTHIER

OPTIONS IN EUROPE

Base: 937 internet users aged 23+ who have bought snacks for their child (aged 7-15)

= Most our Appy products can claim this

The prevalence of obesity in England has more than doubled in the last twenty five years. Although this recent increase in the prevalence of obesity has been seen in virtually every country in the world, the rate of increase in England has been particularly high.

DIABETES DUE TO HIGH SUGARS IN

FOODS IS INCREASING…

SOURCE: WWW.FOODSPECIALIST.CO.UK

2.9 million people living with Diabetes in the UK. 2.7 million people with heart disease in the UK. 1 in every 88 children diagnosed with ASD.

Diabetes prevalence 2011 (Oct 2011). Prevalence refers to the number of people currently diagnosed with diabetes:  

ADAPTED FROM HSE 2003

This data summarises what could happen if our industry doesn’t come up with a solution about healthy & accessible products for British families.

OBESITY IS JUST A SIDE EFFECT OF

MORE PROBLEMS

According to Cambridge 2014 studies the healthy products are 3 x more expensive than the healthy ones. The price difference between healthy and non-healthy products is getting worst. Junk food in the last 10 years costs noticeably cheaper than the healthier alternatives. Since 2012 healthy food costs £7.49 per 1000 calories, while junky food only £2.50. Is buying less healthy products an alternative if health problems costs us more ?

BUT BEING HEALTHY IS EXPENSIVE?…

SOURCE: CHANNEL 4

Link to video: http://www.channel4.com/news/is-healthy-food-too-expensive-video

11  

Todays consumer want to heave healthier options in their everyday consumption without a compromise on taste. The previous “diet” products are no longer appealing to shoppers due to their lack of satisfying taste. Many brands are now adopting this new approach by utilising innovative ingredients like stevia to reduce sugar in products by -30% to -50%.

A NEW MID CALORIE CATEGORY IS

EMERGING

We were the first kids drinks brand to use stevia. We spent over 2 years formulating our healthy & delicious juices. We adopt 11 elements of the stevia leaf for a more refined taste vs. current brands that mostly use just 1.

SO HOW DO WE LOWER SUGAR IN

DRINKS AND KEEP THEM DELICIOUS?

Naturally  Sweet  ingredient  in  foods  and  beverages    Plant-­‐based  zero  calories    Appropriate  for  diabe;cs    Suitable  for  whole  family,    Including  children  and  pregnant  women    Tooth  friendly    Over  2000  years  old    

We have teamed up with the Lunch-Box Dr Jenny Tschiesche to provide advice on more balanced lunch-boxes for kids. Jenny Tschiesche, nutritionist and founder of The Lunchbox Doctor is pleased to recommend a new range of healthier drinks made by Appy that are suitable for the whole family. Jenny stated “Why are these drinks so good?.... Apart from the great taste, they use a new healthier sweetener extracted from a leaf that contains a group of compounds called Stevio Glycosides thought to be about 150 times sweeter than the simple disaccharides i.e. the sort we find in table sugar." The reason this particular sweetener is getting a lot of media coverage and why Jenny Tschiescheﾠis willing to support these new products is because they have zero influence on our blood sugar.

WE ARE DOCTORS

APPROVED

WE ARE ALSO SCHOOLS APPROVED BECAUSE... IT DOES NOT CONTAIN ANY HONEY, OR ADDED VITAMINS OR MINERALS IT IS MADE UP OF AT LEAST 50% FRUIT JUICE AND SPRING WATER NOTHING ARTIFICIAL

However, choice is currently limited – buy either unhealthy or healthier but excessive in terms of cost. No product offers the consumer both a healthy and accessible kids drink.

CHOICE IS LIMITED FOR HEALTHY

AFFORDABLE & DELICIOUS JUICES

Gap in the market to bring in new shoppers and consumers.

HEALTHIER

LESS AFFORDABLE

AFFORDABLE

UNHEALTHY

Appy’s use of stevia means you can offer a low calorie, low sugar product that contains no artificial ingredients. A unique offer amongst other kids drinks brands.

OUR POINT OF DIFFERENCE IN THE

SCHOOL KIDS DRINKS MARKET

SCAN TO DOWNLOAD THE FULL CHART

SpongeBob Orange & Pineapple 4 x 200ml

Teenage Mutant Ninja Turtles Apple & Blackcurrant

4 x 200ml

NICKELODEON SCHOOL APPROVED AR TETRA RANGE

Dora The Explorer Tropical 4 x 200ml

Also available in 3/6/24 pack

PEPPA PIG SCHOOLS APPROVED JUICES

Peppa Summer Berries

4 x 200ml

Peppa Orange

4 x 200ml

Peppa Tropical

4 x 200ml

New New

THE GRUFFALO JUICE RANGE

Gruffalo Forest Fruits

4 x 200ml

Gruffalo Golden Apple

4 x 200ml

Coming Soon

Supporting

GIVING PLANOGRAMS A HEALTHY IMPACT!

Families want a change to their weekly shop. Trends are leaning towards heal thier alternatives that taste great without resorting to sugar or artificials.

¼ pallet displays Height: 1200mm (without header)

1495mm (with header) Width: 405mm Depth: 325mm Capacity: 27 boxes

Shelf wobbler  

WE GET SOME GREAT FEEDBACK

Customers feedback ‘My son loved them! I bought these Peppa Pig drinks because they’re healthier than artificial or sugary drinks like Fruit Shoots or Capri-Sun. My son is three and absolutely love them, I had a taste too and think they’re great. A perfect addition to his lunchbox.’ ‘All natural, low calories, no nasties! I am converted to Appy. My kids & I love the taste. The only sugar is form natural fruits, the sweetener is natural stevia. Fruit Shoot and capri sun are full of nasties such as Anthocyanins, Potassium Sorbate, Dimethyl Dicarbonate, Acesulfame K & Sucralose to name but a few. Go Appy!’

Aloha Juice Taste Test

hDp://;nyurl.com/appyvstrop50  

‘eOne are delighted to be partnering with Appy for Peppa Pig juice drinks. Their healthy, delicious drinks and creative product development provide a fun but nutritious product that every little piggy fan and their parents will love’

‘Appy is truly an innovative company; Nutritionally sound and utilising pioneering packaging, the Appy offering is key part of Nickelodeon license line.’

Lunchbox Doctor Founder and Media Nutritionist Jenny Tschiesche recommends Appy carton drinks ‘they provide the great taste and hydration that both children and parents want without the sugar hit’

‘I love what you guys stand for and like how you do business. I've always been a huge believer in collaboration. My team and I are very excited to help your customers live a healthy and active lifestyle.’

hDp://;nyurl.com/appyvsrobinsons  

Appy Juices vs Robinsons

‘The Ninja Turtles juices only have 4.22g of carbohydrate per serving. This is great news for my Type 1 diabetic son as he does not need to have an extra injection to enjoy a carton!’ ~ Stephanie Couch, mother to a diabetic child.

Taste Videos

A Cornish Mum Lifestyle Blog

We work with better ingredient providers

WE ARE ETHICAL

• 1/3rd of farms led by Women • Our farmers have fair contracts • Guaranteed price per kg for season • Free planting materials for farmers to multiply crop

Our Packaging is earth friendly…

• Our packaging is predominantly made from a renewable raw material: paperboard, which is also produced mainly using renewable energy. • We understand the importance of looking after our planet’s resources. That’s why we prefer to use materials that can be regrown or reproduced. •Our paperboard must be sourced from responsibly managed forests that we know are replenished and preserved for future generations to enjoy. • Throughout our manufacturing, transport and carbon management programme, we aim to minimise our carbon emissions. • Our packaging providers partnership with WWF-UK, has raised consumer awareness about the importance of responsible forest management and the benefits of choosing renewable wood or paper-based materials. • Our packaging preserves the shelf life of food minimising the need for food wastage.

WE HELP YOU BE MORE GREEN

PLANT Encouraging children to grow food to connect with nature. MAKE Advising families on how to eat healthy through cook-along workshops. LEARN Educating families on the benefits of exercise through fun activities. GIVE Supporting earth-friendly causes to empower a greener future.

WE ARE GETTINGNOTICED …

Appy drinks writes and is featured in a number of healthy living articles and supports a number of local charities all in the name of being noticed for pioneering the healthy families generation.

FEATURED IN At Home Parenting

Global Licenses The Grocer

The Vegetarian Magazine Peppa Pig Magazine

And many more…  

HEALTH IS AN AWARD WINNING IDEA

…

BEST NEWCOMER BRAND FINALIST & BEST NEW BEVERAGE PRODUCT FINALIST

NEW PRODUCT AWARDS FINALIST

BEST CHILDREN'S JUICE PRODUCT

BEST JUICE DRINK FINALIST

INNOVATION FINALIST

INNOVATION FINALIST