APPortunities in EDUCATION

Kathryn Dixon/2011

APPtivity

Take a Standa persuasive writing & multi-media project

Kathryn Dixon/2011

Table of Contents

Project Description

Top Secret Mission

Take a Stand Campaign

page 1

page 2 Project Standards

Next Generation Standards

ISTE Standards

page 3 Grading and Assessment

Timeline, Checklist, Assessments

Project Submissions

pages 4-5

Website Links

Website Links, App Review Blog

page 6

APP Descriptions & Assignments

Duo Browser, Popplet Lite, PaperDesk Lite,

StickyBoard, Pages, Keynote, Strip Designer

pages 7-12 Appendix- Student Handouts

*cover picture from iPad Wallpapers HD

Kathryn Dixon/2011page 1

For this project you and your group members will be competing for a potential national advertising campaign that will appear both in print and video. This is a top secret

mission! While creating your campaign, you must keep your platform ideas under wraps.

You will be given several tools to build your platform using the iPad. A description of

helpful iPad APPs can be found in this packet- see Table of Contents. You will have several options and must use innovation and creativity to accomplish the end result.

First, you must research an important issue for teens and/or people in general. Seek topic approval from teacher and then begin building your campaign.Find statistics and facts that will persuade your audience to vote for your campaign. Donʼt forget the counter argument as a strong persuasive device.

Next, your group must present your campaign in two mediums: (1) print via newsletter or magazine layout, using Pages AND (2) a sixty second

infomercial. Keynote may be used for the video, just save file as an QuickTime movie.

Time card journals must be completed for each class period used for this project. See grading and assessment for more information.

As the saying goes,

“Take a stand or you will

fall for anything!” It is

important to be passionate

about something especially if

you can help others in the

process.

Project Description

Kathryn Dixon/2011page 2

This project will demonstrate students’ competencies in the following:

Next Generation Reading/Language Arts Standards: Strand: Writing Process

Prewriting, Drafting, Revising, Editing for Language Conventions, Publishing Strand: Writing Applications

Creative, Informative, Persuasive Strand: Communication

Listening and Speaking Strand: Information and Media Literacy

Informational Text, Research Process, Media Literacy, Technology

International Society for Technology in EducationISTE Standards:

Creativity and InnovationCommunications and CollaborationResearch and Information LiteracyCritical Thinking, Problem Solving, and Decision MakingDigital CitizenshipTechnology Operations and Concepts

Project Standards

Kathryn Dixon/2011page 3

Various forms of assessment will be used for grading

Assessments will include: Anecdotal student observations

This is when the teacher observes each student as he/she works on various assignments and then writes notes regarding work ethic, collaboration, understanding the process, etc.

Student conferences This is when the teacher designates time to meet with students and/or groups to discuss any concerns or questions about the assignments.

Checklists and deadlines This is self explanatory. Checklists and deadlines including Project Time Card will be completed throughout the process and students must adhere to all deadlines.

Peer reviews This is when students will engage in a peer review process giving support to one another before posting final work to the ePortfolio. Every student should only post his/her exemplary work. Peer edits and proofreading are vital components.

Final rubric At the end of each semester, the ePortfolio will receive a final semester grade based on the appropriate rubric. This project will be an artifact in your ePortfolio.

Project Submissions- Since saving and sharing work is new to all of us using the iPad, please save all work with your first name, last name, class period, assignment abbreviation, when using an APP that will allow naming a saved document.

Example: JohnDoe-1-TASAfter projects are graded for meeting curriculum and ISTS standards, Campaigns will then be judged by fellow teachers and peers. The winning campaign will be aired on WBEAR News and

published in the paper! Good Luck!

Grading & Assessment

Kathryn Dixon/2011page 4

Getting Started, Part One You will need to create a collaboration board to share ideas and notes with your group members. Here are some suggestions: (1) You can create an online bookmarking account using Diigo or Delicious and share your findings with your group members (for advanced users), (2) Create a new Wiki by logging on your ePortfolio site on Wikispaces---Click create a new wiki and invite your group members, (3) Do it the old fashioned way and copy the web address and your notes on paper (see page 9).

Duo Browser makes searching the web a lot easier. Click on the app and then open your Diigo/Delicious account or Wiki and surf the internet for campaign ideas. When you stumble across interesting or important information, bookmark/post it on your collaboration page. Cite all information!

Popplet Lite is a tool for brainstorming and pre-writing. This app allows you to write post-it-notes with information and pictures. Be sure to cite the source when you upload pictures!

StoryBoard is a tool for brainstorming and pre-writing similar to Popplet.

PaperDesk Lite is a tool for brainstorming, writing, and recording ideas. You can export your files via Google Docs.

APP Descriptions + Assignments

Kathryn Dixon/2011page 5

Getting Started, Part Two Pages is a word processor for creating documents, newsletters, brochures, layouts, etc. This app will be used to create your print ad- either a newsletter or magazine layout.

Strip Designer may be used to create a comic strip for your newsletter or magazine layout.

Keynote is Appleʼs version of Power Point and has really cool features. Just create your presentation and export the final product as a QuickTime movie to meet the requirements of a 60 second infomercial.

Quick Voice Recorder may be used to record podcasts or voice overs for your informercial.

APP Descriptions + Assignments

Don’t

forget!

App Reviews are needed! Please write a quick review on each of the apps that you use for this project.

Visit our class APP REVIEW blog, find the app and post a comment/review.

Kathryn Dixon/2011page 6

Bibme.org " " Website to help with MLA documentation." " " http://www.bibme.org

Diigo " " " Online bookmarking site" " " http://www.diigo.com/ (optional, for advanced users)

Delicious" " Online bookmarking site" " " http://www.delicious.com/ (optional, for advanced users)" " " " "Stock Exchange" Find pictures for your campaign" " " http://www.sxc.hu

Wikispaces" " ePortfolios on Wikispaces (just login and create new wiki)" " " http://www.wikispaces.com " " " Remember: Choose Protected, Select Education," " " Invite group members so all can post/view

APP Review Blog" After this APPtivity is completed, you will be asked to" " " review the Apps that were used for this pilot program." " " http://ipadpilotprogramappreviews.blogspot.com/

Website Links

Have fun!Learn new things!

Collaborate!If you have questions, ask!

S T i c K yIdeas

The term “Sticky Ideas” was coined by the Heath brothers in their book, Made to Stick: Why Some Ideas Survive and Others Die. By “stick” they mean, “that your ideas are understood and remembered, and have a lasting impact- they change your audienceʼs opinions or behavior.”

Ask yourself, “What is my goal?” “Who is my audience?”

One of the important factors for making your ideas stick is to know your audience! Heath stated, “Know what your listeners care about, so you can tailor your communication to them. Then thereʼs the most common refrain in the realm of communication advice: Use repetition, repetition, repetition.”

The Heath brothers researched specific elements that always seem to be present when an idea sticks and they discovered five important principles:

Principle 1: SimplicityYou must find the essential core of your idea. Heath gives us a great analogy that too much of a good thing isnʼt always effective. If a successful defense lawyer argues ten points, even if each point is a good one, when they get back to the jury room they wonʼt remember any of them.

Principle 2: UnexpectednessYou need to validate peopleʼs expectations. Surprise is an emotion used to create alertness and cause focus to grab peopleʼs attention. You must generate interest and curiosity.

Principle 3: ConcretenessOur brains are wired to remember concrete data not strategies and mission statements. Speaking matter of fact or concrete will ensure that your idea means the same thing to everyone in your audience.

Principle 4: CredibilitySticky ideas have to carry their own credentials. People must be able to test your ideas for themselves- a “try before you buy” philosophy. Heath demonstrates this by telling about the 1980 Presidential debate between Ronald Reagan and Jimmy Carter. Reagan could have cited a copious amount of statistics to demonstrate the poor economy. Instead he asked voters a simple question to test for themselves: “before you vote, ask yourselves if you are better off today than you were four years ago.”

Principle 5: EmotionsWe are programed to feel things for people, not for abstractions. Make it personal and make your audience care about your idea.

Principle 6: StoriesTell a story. Research shows that rehearsing a situation helps people perform better when they encounter that situation in the physical environment.

To wrap it all up, remember SUCCESs- a Simple Unexpected Concrete Credentialed Emotional Story.

Reference: Heath, C., & Heath, D. (2007). Made to stick: why some ideas survive and others die. New York: Random House.

Student Handout (page 7)

Think About It!Before choosing a topic and designing a campaign, think about the big picture!

texting while driving, bullying (cyber or social), cancer awareness, pet adoption, reckless driving, donating blood, staying in school, becoming a mentor, community service or volunteering, etc.

MUST have teacher approval before you begin!

Some

suggested

topics:

1. You will be practicing the art of persuasion. Persuade your audience to take a favorable action about a service, institution, cause or issue.

2. You MUST have a specific purpose and make that purpose clear and simple to understand.

3. Create awareness.

4. Know your audience!

5. Remember the Six Traits of Writing: a. Ideasb. Organizationc. Word Choiced. Sentence Fluencye. Conventionsf. Voice

6. Grab your audience from the start. Get their attention, like the “hook” in an essay.visual effectscreativityemotional responsehumor or surprise

7. Copyright Counts! Use Creative Commons pictures. Always check for copyright attributions before using any pictures that are not your own. Give credit. Some suggested sites are:

" " http://www.sxc.hu" " http://www.morguefile.com " " http://photobucket.com or http://www.flickr.com

Student Handout (page 8)

Kathryn Dixon/2011page 6

Group Collaboration PageOnce you find a helpful site, write down the URL. Jot down information from the website,

then cite it using MLA documentation. Go to www.bibme.org for help.

Website Name and URL Facts From the Website Cite the Source!www.bibme.org

Student Handout (page 9)

Student Handout (page 10)

Kathryn Dixon/2011page 6

Designing Your Campaign!Submit your platform for teacher approval.

Group Members

Campaign

Storyboardpage 1

Teacher Approval

_________

Student Handout (page 11)

Kathryn Dixon/2011page 6

Designing Your Campaign!Submit your platform for teacher approval.

Storyboardpage 2

Student Handout (page 12)