©2013 appbackr inc. confidential and proprietary.©2013 appbackr inc. confidential and proprietary.

appbackr appscore: Algorithmic curation of applications

©2013 appbackr inc. confidential and proprietary.

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Xchange allows stores to have confidence in identifying the best apps using appbackr’s appscore algorithm

appscore

algorithmcuts through clutter;predicts app rank/value

antivirus screeninghelps screens apps for entry to Xchange through a web service or SDK

app

developers

enjoys optimized distributionacross all stores and platforms

©2013 appbackr inc. confidential and proprietary.

appscore algorithm will drive superior app selection

1. merchandise appeal

2. user feedback

3. time since last update

Features

1. number of downloads

2. monthly revenue

3. market performance

Success Factors

Our model is programmed to analyze all possible characteristics of an app to determine the ones most relevant to its success. We then use our proprietary algorithm to assign the app an appbackr success score (SSa).

Comparing the app’s SSa and SSm

allows us to evaluate our algorithm’s success. With a perfected algorithm, the 2 success scores should be equal.

With our industry knowledge and experience, we define the metrics used to measure an app’s success. We then use these metrics to assign the app a market success score (SSm).

Machine-determined, relevant features

SSa versus SSm Industry-informed success metrics

SSa

SSm

3

©2013 appbackr inc. confidential and proprietary.

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60 days after60 days prior

a constantly improving algorithm based on the quality and quantity of downloads

Using millions of snapshots over time, we train our model on short 30 day intervals to ensure that it is continually improving.

30 days prior 30 days after

Today

©2013 appbackr inc. confidential and proprietary.

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Percentage of qualifying* apps per platform

Android apps

HTML5 apps16,686

162,069

2,258 Qualifying*

859,396

18%Qualifying*

Success Rate

13% Success Rate

* Apps scoring 8.5 or higher

©2013 appbackr inc. confidential and proprietary.

Upcoming Features

©2013 appbackr inc. confidential and proprietary.

In-depth analysis of user reviews allows for qualitative evaluation

This new update of angry birds is fantastic and addicting plz update more new levels of new lying and runing pigsGalaxy S2 LTE Should give 5 but wtf

I've purchase mighty eagle but can't use it in the new level update. Thanks

©2013 appbackr inc. confidential and proprietary.

Language becomes a stubborn but important issue

Desde la ultima actualizacion no funciona en mi X8 a quien le pasa lo

mismo'????Не устанавливается, пишет неизвестную причину 18, раньше всё ок было. Может в курсе кто?

Spanish

Russian

広告の場所を考えて !! 邪魔して画面が見えなくてイライラする !!!!!

Japanese

앵그리버드 정말 조아욤 ~! 제폰에 받고 지금 엄마폰에 담고있는데 동생도

재밌다고하구 저도 재밌어용 ~10 점 만점에10 점 ~

Korean

©2013 appbackr inc. confidential and proprietary.

Lack of reliable automated translations is problematic for standard natural-language processing

Since the latest update does not work on my X8 who would feel the same

'????Does not fit, writes unknown cause 18 before everything was ok. Can be aware of who?

Spanish

Russian

Given the location of the ad! Frustrating to not see the screen to bother!!

Japanese

Angry Birds Yom really Joa ~! Now my mom on the phone and putting it in

jepon being funny, but the mouth of my brother for fun too - 10 out of 10 points

~

Korean

©2013 appbackr inc. confidential and proprietary.

Utilizing app’s social graph reveals user demographics

Name: John DoeAge: 25

Occupation: Engineer

©2013 appbackr inc. confidential and proprietary.

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Intelligent aggregation of public information allows for comprehensive quality evaluation

Keyword search

User interaction

Sentiment analysis

Performance quality

User Profiles

User Reviews

In-App Analysis

Social Graph

©2013 appbackr inc. confidential and proprietary.

appscore application examples

©2013 appbackr inc. confidential and proprietary.

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Major retailers, new platforms, carriers, OEMs and even the browser feature apps on multiple channels effortlessly and enjoy optimal organic distribution.

appscore provides easy curation of feature platforms

©2013 appbackr inc. confidential and proprietary.

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appscore provides effective developer recruitment through tools integrations

©2013 appbackr inc. confidential and proprietary.©2013 appbackr inc. confidential and proprietary.

Thank youappbackr.com/xchange