Apps4All: Никита Любимов - Базовые понятия аналитики

Download Apps4All: Никита Любимов - Базовые понятия аналитики

Post on 09-May-2015

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2. Source Tracking Retention Prot Per User Viral Factor ROI Funnels Sources of income 3. . 4. , , . 5. ! ! , . 6. Source Tracking SDK : Mac adress, IP, ndroid Device ID, iOS advertiser identier 7. Source Tracking .mobileapptracking.com/ .appsyer.com/ .urry.com 8. !, ! 9. Best Practices of Mobile User cquisition3.Set Up Tools For Success In-app analytics to track KPIs B-testing Use Source Tracking / ttribution to analyze performance by source and optimize acquisition in real time (Like Hasoers, ppsyer and etc.)Data One DashboardReconcil iationClickTracking InstallTracking Real Time Optimization 10. ROIROI = net prot/cost of investments * 100 11. ROI , . 12. ROI . 13. !, . 14. Prot per User , . 15. CLV : net prot from allusers/number of users. 16. CLV CLV . 17. Prot per User, . 18. , , . 19. , . 20. , . 21. . 22. . 23. 24. . 25. , 26. , . 27. , . 28. K = number of outgoing messages about app /conversion percentage. 29. , . 30. K factor . 31. , , . 32. RPU Retention Sources of income 33. . 34. RPURPU = verage Rent per User 35. RPU (CLV) 36. RetentionRetention = . 37. Retention , , . 38. Retention , . 39. Sources of Income , . 40. ! ! , : nlyubimov@gmail.com

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