App’s to Zap’s App’s to Zap’s The future of transport ticketing?The future of transport ticketing?

Mark J FowlesMark J FowlesManaging Director Managing Director

Nottingham City TransportNottingham City Transport

Ticketing is defined as a contractualand monetary relationship between

the transport operators and the users ofpublic transport services for the provision of a

service linked to the monetary value of theticket. The provision of a ticketing system

requires a set of complex proceduresthat involves the issuance and validation

of the ticketing medium.

Markantonakis & Mayes

Ticketing; A definitionTicketing; A definition

Early examples of ticket Early examples of ticket machinesmachines

later exampleslater examples

Some early tickets Some early tickets

    

A early A early purveyor of purveyor of

ticketstickets

Granddad,Granddad,a close up.a close up.

Some more Some more modern ticket modern ticket

machinesmachines

More modern bus ticketsMore modern bus tickets

Ticketing IssuesTicketing Issues

Cash handling Data recording ValidationFraud

Since fares were introduced Since fares were introduced we have had fare dodgers and we have had fare dodgers and

excusesexcuses

It’s no good It’s no good praying to me, praying to me,

love, I’m equally love, I’m equally guilty guilty

SmartcardSmartcard

Period passes. Electronic purses. Concessionary passes. Inter-ticketing? E-partnerships. E-marketing.

SmartcardsSmartcards

TRANSPORT Minister Norman Baker has

revealed that the government is planning to create a national transport smartcard, which would cover trains, trams and buses.

The Department for Transport has also confirmed that it has already been making payments to Transport for London so that Oyster smartcard readers can be upgraded to accept the future national card.

Railwaynews.co.uk, 6th September 2010

Baker signals way ahead for national transport card

What does the future hold?What does the future hold?

Customer’s NeedsCustomer’s Needs

ConfidenceConvenienceCourtesyComfortCost

Convenience Convenience

Making the service accessible

Presenting opportunities

Providing for interchange

Making it easy

Seamless integration

Smartcards Easy payment

methods

Is about changing preconceptions

CourtesyCourtesy Not just about Driver attitude E-marketing Can be about sales or the provision of new

information delivered: Direct to the desktop Through the post To your phone

ComfortComfort

Physical New buses Shelters lighting

Mental Knowledge Information Control

From a customer perspective comfort has two aspects

Information Information At home, at work, at the stop, on the

bus. Leaflets, Direct Marketing The internet; e-info Company Intranet’s Mobile phone texting Real time displays Bus stop displays

Stop Stop DisplaysDisplays

triptriptimestimes Type your bus stop code into

your mobile then type in where you want to

go. This can alternatively be an area

e.g. Meadows, Bulwell or if you are heading to the City just type in City: -

e.g. - Me42 to City Send it to 82280 Later we hope to be introducing

voice messaging

So, what is the future of So, what is the future of ticketing?ticketing?

Thank youThank you