apps monetization for windows and windows phone

Download Apps monetization for Windows and Windows Phone

Post on 14-Jun-2015

338 views

Category:

Software

2 download

Embed Size (px)

DESCRIPTION

Slides for the talk about Apps monetization, ways of app monetization and advantajes/disvantajes of every way.

TRANSCRIPT

  • 1. SEVILLA MOBILITY DAY STRKIES BACKAPPS MONETIZATIONIMAGINE A WORLD WHERE YOU EARN MONEY WITH YOUR APPS

2. JOSU YERAY JULIN FERREIROFREELANCE MOBILE DEVELOPERMICROSOFT WINDOWS PLATFORM MVP / NOKIA DEVELOPER CHAMPIONBLOG.JOSUEYERAY.COMWWW.JOSUEYERAY.COM@JOSUEYERAYJOSUEYERAY@GMAIL.COM 3. APPS MONETIZATIONSomething all mobile developers have in common, regardless the platform you work onis we would love to tell our users 4. APPS MONETIZATION And we dream with ear form them 5. APPS MONETIZATION OPTIONS Paid Ads supported Free with In App Purchases (Freemium) 6. APPS MONETIZATION PAID APPS Good if you have a user target that need the app Need a lot of advertisement to obtain downloads Implement a trial mode can x2 the downloads Take into account free alternatives 7. APPS MONETIZATION ADS SUPPORTED APPS Good strategy to get lots of downloads You need to try different ads providers AdMob, PubCenter, InMobi, AdDuplex Beware the eCPM, CTR & very important the Fill Rate You need Zillions of downloads to make real money!! 8. APPS MONETIZATION FREEMIUM Same advantages of Ad supported: lot of downloads You can add options to remove ads by doing an IAP Also you can add IAP for specific features, packs Need to find an equilibrium if you put price to all, theUX suffer. You need a lot of downloads to make money with ads,but people buying your IAPs compensate that factor. 9. APPS MONETIZATION FREEMIUM MODEL This is the last slide, well almost the last Now is time to see how to implement a range of things relatedto Fremium apps: Implement Ads in the application. Implement In App Purchase with Microsoft Store. Implement In App Purchase with Fortumo Mobile Payments 10. THANKS!JOSU YERAY JULIN FERREIROFREELANCE MOBILE DEVELOPERMICROSOFT WINDOWS PLATFORM MVP / NOKIA DEVELOPER CHAMPIONBLOG.JOSUEYERAY.COMWWW.JOSUEYERAY.COM@JOSUEYERAYJOSUEYERAY@GMAIL.COM