apps as machines — thingscon berlin 2014

55
Apps as Machines ThingsCon, Berlin May 2, 2014 Boris Anthony Hannes Jentsch Martin Jordan

Upload: martin-jordan

Post on 17-Aug-2014

3.213 views

Category:

Devices & Hardware


8 download

DESCRIPTION

What if your favourite apps turned into little machines? What makes physical objects more emotionally engaging than apps? How do we connect to them through our natural senses and cognitive abilities? Together we'll break down some of our favourite apps to their elementals and imagine them as physical machines. We'll examine aspects of experience which can bring us closer to the services we use everyday. How? With a few short hands-on exercises, we'll explore the jobs-to-be-done behind popular apps. Quick prototypes and scenarios of how these might exist as machines will try to uncover what we're after. The ‘Apps as Machines’ workshop was held during ThingsCon in May 2014 in Berlin — by Boris Anthony, Hannes Jentsch and Martin Jordan

TRANSCRIPT

Page 1: Apps as Machines — ThingsCon Berlin 2014

Apps as MachinesThingsCon, BerlinMay 2, 2014

Boris AnthonyHannes JentschMartin Jordan

Page 2: Apps as Machines — ThingsCon Berlin 2014

Boris Anthony@Bopuc

Hannes Jentsch@kaffeetrinken

Martin Jordan@Martin_Jordan

Who’s speaking?

Page 3: Apps as Machines — ThingsCon Berlin 2014

Presenting

Image: mailer_diablo, Overhead projector, used during lessons in a classroomhttp://en.wikipedia.org/wiki/File:OHP-sch.JPG

Page 4: Apps as Machines — ThingsCon Berlin 2014

• expanding the definition of ‘machine’: a physical thing that does a job, that fulfills a need (apps generally do the job of something we had before)

• something tangible, which affords us more opportunities for engagement

Page 5: Apps as Machines — ThingsCon Berlin 2014

Reading

Image: shiwei xu, http://www.cgarchitect.com/2 012 /03 /reading-room8

Page 6: Apps as Machines — ThingsCon Berlin 2014

• engagement with a broader spectrum of our senses

• which in turn engage a broader spectrum of our cognition

• which build deeper, richer memories

Page 7: Apps as Machines — ThingsCon Berlin 2014

Navigating

Image: https://followmi2 ba.wordpress.com

Page 8: Apps as Machines — ThingsCon Berlin 2014

• breaking down popular apps, finding the jobs they do

• imagining those jobs being done by a ‘machine’

• capturing the experiences these ‘machines’ produce and dwell on how we can bring more of those experience to the Things future

Page 9: Apps as Machines — ThingsCon Berlin 2014

Toasting

Page 10: Apps as Machines — ThingsCon Berlin 2014

As we start to make Apps as Machines, what are the building blocks of rich physical experiences we can draw from?

Hypothesis

A physical experience offers usso many opportunities for cognitive,and thus, emotional engagement.

Page 11: Apps as Machines — ThingsCon Berlin 2014

Popular apps’jobs-to-be-done

Personasand Scenarios

Agenda

Make machinesand present them

Page 12: Apps as Machines — ThingsCon Berlin 2014

Your task

Set up your group

Page 13: Apps as Machines — ThingsCon Berlin 2014

Uncovering the jobs behind …

• in order to translate the apps into useful machines we need to understand what apps & services are doing:

- car2go gets you from A to B

- a drill hammer helps you to hang a painting on the wall

- Pinterest supports you in collecting and remembering things

Page 14: Apps as Machines — ThingsCon Berlin 2014

Jobs-to-be-done Framework

Jobs-to-be-done describe the tasks that a product or service is carrying out. People don’t just buy products or just want to use a certain service. They ‘hire’ them to do a job.

— @ClayChristensen, http://www.christenseninstitute.org

Page 15: Apps as Machines — ThingsCon Berlin 2014
Page 16: Apps as Machines — ThingsCon Berlin 2014

• break down some of our favourite apps to their elementals

• examine aspects of their experience

• list the jobs, tasks they are performing

• What is Dropbox doing? What are the jobs-to-be-done?

Your task

Page 17: Apps as Machines — ThingsCon Berlin 2014

Your task

6 Jobs 7 Minutes1 App

Page 18: Apps as Machines — ThingsCon Berlin 2014

APPS AS MACHINES — Uncovering the jobs behind

Dropbox lets you bring all your photos, docs, and videos anywhere and share them easily. Access any file you save to your Dropbox from all your computers, iPhone, iPad, and the web. With Dropbox you’ll always have your important memories and work with you.

Dropbox’s jobs-to-be-done*

Dropbox

— Jobs-to-be-done describe the tasks that a product or service is carrying out. People don’t just buy products or just want to use a certain service. They ‘hire’ them to do a job.

For example: Car2Go gets you from A to B. The drill hammer helps you to hang a painting on the wall. Pinterest supports you in collecting and remembering things. — @ClayChristensen, http://www.christenseninstitute.org

description and screens from Apple AppStore

Page 19: Apps as Machines — ThingsCon Berlin 2014

APPS AS MACHINES — Uncovering the jobs behind

Dropbox lets you bring all your photos, docs, and videos anywhere and share them easily. Access any file you save to your Dropbox from all your computers, iPhone, iPad, and the web. With Dropbox you’ll always have your important memories and work with you.

Dropbox’s jobs-to-be-done*

Dropbox

— Jobs-to-be-done describe the tasks that a product or service is carrying out. People don’t just buy products or just want to use a certain service. They ‘hire’ them to do a job.

For example: Car2Go gets you from A to B. The drill hammer helps you to hang a painting on the wall. Pinterest supports you in collecting and remembering things. — @ClayChristensen, http://www.christenseninstitute.org

description and screens from Apple AppStore

have my documents always with me

retrieve my documents wherever I need them

secure copies of important documents

show photos to my friends & family

collaborate with my colleagues

store my memories of important moments

Page 20: Apps as Machines — ThingsCon Berlin 2014

The right machine for …

Adam31, European traveller ona trip through South Korea

Page 21: Apps as Machines — ThingsCon Berlin 2014

Image: Nokia Brand Photography

Page 22: Apps as Machines — ThingsCon Berlin 2014

• create a scenario with a distinctive point-of-view

• go through your job list, pick one and apply it for Adam

• What is Adam’s situation?

• What are his goals — in this specific situation?

• What are his needs to achieve this goal?

Your task

Page 23: Apps as Machines — ThingsCon Berlin 2014

Job Story Framework

“Job Stories are great because it makes you think about motivation and context and de-emphasizes adding any particular implementation. Often, because people are so focused on the who and how, they totally miss the why. When you start to understand the why, your mind is then open to think of creative and original ways to solve the problem.”

— @AlanKlement, https://medium.com/the-job-to-be-done/af7cdee10c27

Page 24: Apps as Machines — ThingsCon Berlin 2014

Your task

7 Minutes1 Story1 Persona

Page 25: Apps as Machines — ThingsCon Berlin 2014

APPS AS MACHINES — The right machine for …

31, European traveller on a trip through South Korea

JOB-TO-BE-DONE

STORY*

Adam

When (situation)

I want to (need)

So that (goal)

— “Job Stories are great because it makes you think about motivation and context and de-emphasizes adding any particular implementation. Often, because people are so focused on the who and

how, they totally miss the why. When you start to understand the why, your mind is then open to think of creative and original ways to solve the problem.” — @AlanKlement, https://medium.com/the-job-to-be-done/af7cdee10c27

retrieve my documents wherever I need them

I am back from a 3-day trip around the

islands where I’ve been 7 years ago with my university love

Page 26: Apps as Machines — ThingsCon Berlin 2014

APPS AS MACHINES — The right machine for …

31, European traveller on a trip through South Korea

JOB-TO-BE-DONE

STORY*

Adam

When (situation)

I want to (need)

So that (goal)

— “Job Stories are great because it makes you think about motivation and context and de-emphasizes adding any particular implementation. Often, because people are so focused on the who and

how, they totally miss the why. When you start to understand the why, your mind is then open to think of creative and original ways to solve the problem.” — @AlanKlement, https://medium.com/the-job-to-be-done/af7cdee10c27

I am back from a 3-day trip around the

islands where I’ve been 7 years ago with my university love

and sitting in the hotel lounge in the evening

I can verify if I just re-visited the same place

where I have been almost a decade ago.

quickly find photos from a very specific

time and place and compare them to my recent ones

Page 27: Apps as Machines — ThingsCon Berlin 2014

Input for your creation

Page 28: Apps as Machines — ThingsCon Berlin 2014

Image: Gérard de Lairesse’s Allegory of the Five Senses (1668)

Page 29: Apps as Machines — ThingsCon Berlin 2014

Your task

• Think touch, scent, vision, sound, taste – and beyond

• How can your machine be superior to an app that does the same job?

• How can they make use of our natural senses and cognitive abilities?

Page 30: Apps as Machines — ThingsCon Berlin 2014

Your task

8 Minutes1 Cheat Sheet 1 Idea

Page 31: Apps as Machines — ThingsCon Berlin 2014

APPS AS MACHINES — Input for your creation

Cheat Sheet

SENSES

CHARACTERISTICS

STATES

Vision /Sight

Material /Texture

Motion Fast Slow Position

Size /Amount

Full /Empty

Smell /Olfactation

Colour

Touch

Weight Range

Hearing /Audition

Taste /Gustation

Temperature / Thermoception

Balance /Equilibrioception

Time /Chronoception

Constant Rising Rhythmic

Page 32: Apps as Machines — ThingsCon Berlin 2014

Constraints

Avoid screens Avoid keyboards Avoid Little Printers

Page 33: Apps as Machines — ThingsCon Berlin 2014

Inspiration for your video prototype

Page 34: Apps as Machines — ThingsCon Berlin 2014
Page 35: Apps as Machines — ThingsCon Berlin 2014

Your task

• video-prototype to make ideas and concepts graspable

• allows you to discuss concepts with stakeholders

• time constraints help to compress and summarise a concept

• food for thought:- build an experience dummy with low-fi paper prototype- or focus on interaction (less than on situation)- or prototype with volume, while keeping shape simple- or follow a storytelling approach

Page 36: Apps as Machines — ThingsCon Berlin 2014

Low-fi paper prototype

Page 37: Apps as Machines — ThingsCon Berlin 2014

Acting out

Page 38: Apps as Machines — ThingsCon Berlin 2014

Tap-to-record video app recommendations

Vine(6 sec)

Instagram Video(15 sec)

Spark(45 sec)

#ThingsCon

Page 39: Apps as Machines — ThingsCon Berlin 2014

Example of 6-second service documentation

https://vine.co/v/br9z3 x2 2 gbw

Page 40: Apps as Machines — ThingsCon Berlin 2014

Your task

2 0 Minutes1 Idea 1 Video

Page 41: Apps as Machines — ThingsCon Berlin 2014

Your show-time

Page 42: Apps as Machines — ThingsCon Berlin 2014

Meet Adam: Revisiting places on trip in South Korea

https://vine.co/v/MrwAFX5xOum

Page 43: Apps as Machines — ThingsCon Berlin 2014

Take-aways

Page 44: Apps as Machines — ThingsCon Berlin 2014

Take-aways

Leverageall human

capabilities

There areno new

base needs

Design forspecificcontext

Page 45: Apps as Machines — ThingsCon Berlin 2014

From Amazon App …

Page 46: Apps as Machines — ThingsCon Berlin 2014

… to Amazon Dash

Image: Amazon Fresh

Page 47: Apps as Machines — ThingsCon Berlin 2014

• replacing barcode scanner functionality of app

• improved ergonomics & enhanced sensors for special use case

• physicality gives opportunity for more emotional engagement

• general observation: maturation from graduation projects to commercial applications

… to Amazon Dash

Page 49: Apps as Machines — ThingsCon Berlin 2014

Workshop impressions

Page 50: Apps as Machines — ThingsCon Berlin 2014

Workshop impressions

Page 51: Apps as Machines — ThingsCon Berlin 2014

Workshop impressions

Page 52: Apps as Machines — ThingsCon Berlin 2014

Workshop impressions

Page 53: Apps as Machines — ThingsCon Berlin 2014

Workshop impressions

Page 54: Apps as Machines — ThingsCon Berlin 2014

Workshop impressions

Page 55: Apps as Machines — ThingsCon Berlin 2014

Workshop impressions