approach to digital marketing

19
Nokia Internal Use Only Nokia Internal Use Only Chatterjee ki strategee

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Post on 22-Apr-2015

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the deck i used to give a talk at MICA to students considering Digital Marketing as an elective

TRANSCRIPT

Page 1: Approach to Digital Marketing

Nokia Internal Use OnlyNokia Internal Use Only

Chatterjee kistrategee

Page 2: Approach to Digital Marketing

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Caveat Emptor

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24Namrata Balwani COO (Class of 99)

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26Ambuj Saxena CEO (Class of 13)

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Marketing Digital

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What is she seeking?

Page 8: Approach to Digital Marketing

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Role of Media

Own

MobiBlogger

G+ FB

Twitter

Page 9: Approach to Digital Marketing

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Know More Buy More Do More Talk more

Page 10: Approach to Digital Marketing

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Social

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OUTSTANDING!!!!

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I don’t know most things so I don’t know what I can’t do

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Act Now…ask for forgiveness later

Page 14: Approach to Digital Marketing

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Life - Real digital or digitally real?

Page 15: Approach to Digital Marketing

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AnalyticsLet not the act of measurement

alter the act being measured

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My work environment

Page 17: Approach to Digital Marketing

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TaxingTasking

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Why do you work?

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Surround yourself with MICANS