applying psychology to your social strategy
DESCRIPTION
A presentation for Breakfast News in June 2013TRANSCRIPT
APPLYING PSYCHOLOGY TO YOUR SOCIAL STRATEGY
Tristan Moakes, Head of Digital and Creative, Work Group
What are you doing now?
1. Response handling2. Job/event bulletin board3. Talent sourcing4. Content marketing5. Relationship building6. Reputation monitoring
You want them to think that you are a great employer
What do you want them to do?
• ‘Like’ your page / follow your Twitter feed• Comment on your updates• Share or ‘like’ your updates• Post questions on your wall• Connect with you on LinkedIn• Enter a competition
Why should they care?
People respond to incentives
A tale of two students
About the application process Updates from your current
grads Dates you’re on campus Training opportunities Company updates Answering her questions
Gemma
But what about Dan?
Educate Entertain
Inspire
Educate
Inspiring
Final thoughts
• Know your audience• Be interesting, inspiring, useful or entertaining• Use your current employees• Balance the rational with the emotional• Ask the question “Why should they care?”
