applying lessons from corporate innovation to hr · 4/27/2021 14 27 healthcare innovation academy...

4/27/2021

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Healthcare Innovation Academy1

Copyright © 2020 The Disruption Lab LLC

Applying Lessons from

CORPORATE INNOVATION to HR

Phil Gibbs, Ph.D.

Founding Principal

April 30, 2021




Phil Gibbs, Ph.D.

Founding Principal

April 30, 2021

TN SHRM Strategic Leadership Conference



Innovating the WORKPLACE, WORK PRACTICES, and WORK POLICIES Post COVID

• Why is Understanding Innovation Important for HR Today?

• Foundations of Corporate Innovation

• Corporate Innovation Applied to:

• The Workplace

• Work Practices

• Work Policies

• Applications In My Organization

Agenda

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Who We Are



equipping

EXECUTIVES

FUTURETO INVENT

the

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Executive Innovation Program - SINGAPORE




Lab|2025

HEALTHCARE INNOVATION

ACADEMY

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Why is Understanding Innovation Important for

HR Leaders Today?



Speed &

Scope

of Change

Moving from a linear to

exponential world!

Driven by Technology –

Digital Transformation

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Shorter

Product

Life Cycles

Product Life Cycle

Sears

Blockbusterr



COVID

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Organizational INNOVATIONForces Supporting

Innovation

Forces Resisting Innovation

Current State

Of Innovation

Desired State

Of Innovation



Organizational INNOVATION - COVIDForces Supporting

Innovation


Current State

Of Innovation

Desired State

Of Innovation

COVID

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Organizational INNOVATION – POST COVID

Forces Supporting

Innovation


Current State

Of Innovation

Desired State

Of Innovation

COVID



What are examples of HR practices

that have been on a slow adoption

curve that were implemented

practically over night during the

pandemic?

Question

Lab|2025

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What is Innovation?



Innovation ≠ CHANGE

Not INNOVATION

Innovation ≠ TECHNOLOGY

Innovation ≠ PROBLEM SOLVING

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Million Small Improvements,

Kaizen, Continuous

Improvement

Approaches to INNOVATION

Major Leaps Forward,

Disruption, Growth Innovations



Technology Innovations

Business Model Innovations

Types of INNOVATION

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Functions of INNOVATION

Efficiency Innovations

(Christensen Framework)

Simpler/Accessible

Affordable

Disruptive Innovations

Sustaining Innovations

Resource/Time

Cost Reduction

Features/Functions

Added



Foundations of Innovation

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Foundation One: JOBS TO BE DONE

Not PROBLEMS TO BE SOLVED

We all have jobs we need to do that arise in our day-to-day

lives and when we do, we hire products or services to get

these jobs done.

Clayton Christensen

Competing Against Luck



JOB TO BE DONE

JOB – progress a employee/department/company

is trying to make

PRODUCT OR SERVICE

CUSTOMERS – hire the product or service to do the job

Clayton Christensen

Competing Against Luck

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Job to

be Done

Alignment

Products and

Services

Customers

JOB TO BE DONE



Job to

be Done

Products and

ServicesCustomers

JOB TO BE DONE

Alignment

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Foundation Two: HYPOTHESIS TESTING

Core of the Scientific Method – “Follow the Science”

Prediction

Statement of Causality

If we do this . . . we will get these results



HYPOTHESIS TESTING

Identify the Job to be Done

Develop a hypothesis about the Job

Test the hypothesis through experimentation

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Platform for Experimentation

“I’d like to take you on a tour that samples a small subset of

our various initiatives, ranging from Prime to Amazon Smile to

Mayday. The goal is to give you a sense for how much is going

on across Amazon and how exciting it is to work on these

programs. . . .

We have our own internal experimentation platform called

“Weblab” that we use to evaluate improvements to our websites

and products. In 2013, we ran 1,976 Weblabs worldwide, up from

1,092 in 2012, and 546 in 2011.”

-Jeff Bezos, April 2014 Letter to Shareholders



Foundation Three: RAPID EXPERIMENTATION

Identify a Job and Customer

Make a Prediction in the form of a Hypothesis

Decide how to Measure the Results

Develop a Minimal Viable Product

Run the Experiment

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Deming’s PDSA Cycle

• Do the

experiment

• Study the

results

• Plan the

experiment

• Act based

on the

results

Act Plan

DoStudy

RAPID EXPERIMENTATION




“In the Lean Startup model, every product,

every feature, every marketing campaign—

everything a startup does—is understood to

be an experiment designed to achieve

validated learning.”

Ries, The Lean Startup

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“In the Lean Startup model, every new

workplace model, every new HR practice, every

new HR policy—everything HR proposes—is

understood to be an experiment designed to

achieve validated learning.”

Gibbs, The Disruption Lab, adapted from Ries



Build

Measure

Learn

Ries, The Lean Startup


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Minimal Viable Product

Cycle through PDSA or Build Measure Learn with -

Minimum effort

Shortest time

Least cost




At the end of each experimentation cycle, options

based on what is learned:

•Iterate – Small adjustments—constant and

rapid iterations

•Pivot – A major adjustment—only when a

significant change is required


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Foundation One - Central to innovation is jobs theory –

Job to be Done

Understanding jobs provides insight into causation

Cause - Effect

Foundation Two - Test cause - effect through prediction

Hypothesis

Foundation Three - Primary innovation activity

Rapid Experimentation

Objective in this innovation phase is

Learning

Innovation Foundations



D2V Innovation Process

Opportunity

Identify and define the

opportunity

Job

Identify the job customers

need a product or service to do

Business Model

Evaluate alternative

business models

Technology

Assess options for tech

enabling the product or service

Experiment

Do lean experiments with

rapid iterations and pivots

DiscoverValidate

Design

Customers And

Potential Customers

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Corporate Innovation Applied to the Workplace




Opportunity

Identify an opportunity to

innovate the workplace

Job

Identify the job you are

hiring the workplace to do

Workplace Model

Evaluate alternative

workplace models

Technology


enabling the workplace models

Experiment

Develop hypotheses and

do lean experiments with rapid iterations and pivots

DiscoverValidate

Design

Customers:

Management and

Employees

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Corporate Innovation Applied to Work Practices




Opportunity


innovate a work practice

Job


hiring the work practice

to do

Work Practice Model

Evaluate alternative work

practice models

Technology


enabling the work practice models

Experiment



DiscoverValidate

Design

Customers:

Management and

Employees

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Corporate Innovation Applied to the Work Policies




Opportunity


innovate a work policy

Job


hiring the work policy to do

Business Model

Evaluate alternative work

policy models

Technology


enabling the work policy model

Experiment



DiscoverValidate

Design

Customers:

Management and

Employees

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Case Study - Mayo Clinic



Lesson from Mayo Clinic

Center for Innovation

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Summary



Lessons to Apply to Your

Organization

As an HR professional, what are three lessons

you have learned in this session that you

would recommend be applied in your

organization?

_________________________________________

_________________________________________

_________________________________________

_________________________________________

________________________________________

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Phillip E. Gibbs, Ph.D.

Founding Principal

The Disruption Lab

615-500-4881

[email protected]

www.thedisruptionlab.com

April 30, 2021


TN SHRM Strategic Leadership Conference

mailto:[email protected]

applying lessons from corporate innovation to hr · 4/27/2021 14 27 healthcare innovation academy...

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