applying agile marketing in a sme (small and medium enterprise)
TRANSCRIPT
SCOTT SWEENEY, VP MARKETING KUBOTEK USA
CAN SMALL BUSINESSES DO
AGILE MARKETING?
And can it be done in small groups?
ARE YOU DOING AGILE?
What I like about
Agile?
It’s all scott’s fault
(brinker that is)
THEN I READ THIS BOOK – OOPS – SCRUM ISN’T FOR SMALL
GROUPS?
IS IT SCRUM AGILE OR SOMETHING ELSE?
Silicon Valley Scrum Scene – Season 1 Episode 5
https://youtu.be/oyVksFviJVE
MarcomManager
Me- VP Marketing
INITIAL AGILE TEAM – AGILE LITE
AGILE MARKETING BOARD
Visibility
Strategy
Ideas
Learning
MarcomManager
Me
Sales & Marketing support
Sales & Marketing support
Sales & Marketing support
THE 2014-2015 AGILE TEAM
THE HUDDLE
MarcomManager
Me
Sales & Marketing support
Sales & Marketing support
Sales & Marketing support
Marketing Manager
THE JUNE 2015 TEAM
RESULTS
THINGS TO WORK ON
Date Video Project Lead Status
4-DecWhy KeyCreator redo Matt
New Date Dec
10
4-DecPaul Stallings Santa Michael
24-NovWhat are you thankful for - employee video Michael Complete
