applied geography gis for busines

8/11/2019 Applied Geography GIS for Busines

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Geographic InformationGeographic InformationSystems (GIS)Systems (GIS)

for Businessfor Business


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What areWhat are GIS?GIS?

Geographic Information SystemsGeographic Information Systemsare computerare computer --based tools thatbased tools that

facilitate mapping and spatialfacilitate mapping and spatialanalysis of Earths features andanalysis of Earths features and

events.events.


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Why GIS?Why GIS?

GIS provides a system for managingGIS provides a system for managingbusiness information of any kind accordingbusiness information of any kind accordingto its location. Bringing together datato its location. Bringing together datawith a shared spatial component canwith a shared spatial component canreveal trends and patterns that arentreveal trends and patterns that arent

apparent with tabular databases.apparent with tabular databases.


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GISGIS enables you to better understand andenables you to better understand andevaluate your data by using cartographic toolsevaluate your data by using cartographic toolsto display information stored in yourto display information stored in yourdatabase.database.


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You can change the display of your data by You can change the display of your data bychanging the symbols, colors, or legendchanging the symbols, colors, or legendclassifications.classifications.


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You can use You can use GIS to create many differentGIS to create many different

kinds of mapskinds of maps


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GIS Data StructureGIS Data StructureSTACKED MAP LAYERS: Each layer representsSTACKED MAP LAYERS: Each layer representsa unique phenomenon. These geoa unique phenomenon. These geo --referencedreferenced

layers can be superimposed and queried.layers can be superimposed and queried.

TopographyTopography

Sales TerritoriesSales Territories

Demographic InformationDemographic Information

Street Network Street Network


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ArcGIS ArcGIS


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Each layer is connected to an attribute table.Each layer is connected to an attribute table.


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GIS ApplicationsGIS Applications

Today, people in marketing,Today, people in marketing,advertising, real estate, andadvertising, real estate, andretail are using GIS toretail are using GIS to

Analyze markets Analyze markets Model spending patternsModel spending patterns Analyze parcels of land Analyze parcels of land Optimize media campaignsOptimize media campaigns

Create sales territoriesCreate sales territories Select future business sitesSelect future business sites


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4_DistClasses +(

Stores

Select stores withpositive revenue

Calculate Distanceto Stores

Reclassify distance

to stores into 4 classes

Store_Distance

+10ClassDemog

Lifestyle

Reclassify Demographicsinto 10 classes

Convert to Raster

Demographics

4_PopClasses ) / 3

Population

Reclassify PopDensityinto 4 ranked classes

Calculate DensityPer Sq. Km

Pop_Density

Best_Locations=


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ArcGIS Demonstration ArcGIS Demonstration


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Components of Stanfords GISComponents of Stanfords GIS HardwareHardware

4 networked Windows 2000 workstations4 networked Windows 2000 workstations

Student project storage spaceStudent project storage space Large monitorsLarge monitors Color and B/W printers, 36 plotterColor and B/W printers, 36 plotter

40 Scanner40 Scanner

SoftwareSoftware ESRI campus site licenseESRI campus site license ENVI license for remote sensing analysisENVI license for remote sensing analysis


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ESRI Software for BusinessESRI Software for Business

ArcGIS ArcGIS

ArcView ArcView Spatial AnalystSpatial Analyst

Network AnalystNetwork Analyst Business Map3Business Map3

ArcLogistics ArcLogistics ArcIMS ArcIMS RouteMap IMSRouteMap IMS Business Analyst*Business Analyst*


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GIS Support in BrannerGIS Support in Branner

TrainingTraining

Virtual Campus, tutorials, 3 Virtual Campus, tutorials, 3rdrd

party booksparty books GIS Books and JournalsGIS Books and Journals Software manuals, case study books from ESRI, andSoftware manuals, case study books from ESRI, and

conference proceedingsconference proceedings

Technical SupportTechnical Support ContactContact s:s: Meredith Williams, GIS ManagerMeredith Williams, GIS Manager

[email protected]@stanford.edu Julie SweetkindJulie Sweetkind --Singer, GIS and Map LibrarianSinger, GIS and Map Librarian

[email protected]@stanford.edu
mailto:[email protected]:[email protected]:[email protected]


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Data Types in BusinessData Types in Business

Base Map DataBase Map Data

Foundation of the GIS systemFoundation of the GIS system Geographic boundaries, transportation lines, utilitiesGeographic boundaries, transportation lines, utilities

DecisionDecision --Making DataMaking Data Sales figures associated with stores, regulatory facts thatSales figures associated with stores, regulatory facts thatimpact your business, demographic or lifestyleimpact your business, demographic or lifestylesegmentation informationsegmentation information


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GIS Data in Branner LibraryGIS Data in Branner Library

Data from ESRI is included in Stanfords Site LicenseData from ESRI is included in Stanfords Site License

ESRI Data and MapsESRI Data and Maps Data from commercial vendorsData from commercial vendors ESRI BISESRI BIS Rand CaliforniaRand California Sales figuresSales figures

Data from government agenciesData from government agencies

Census 2000Census 2000 Economic Census 1997Economic Census 1997 Bureau of Economic AnalysisBureau of Economic Analysis CASIL: California Spatial Information LibraryCASIL: California Spatial Information Library


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http://gis.stanford.eduhttp://gis.stanford.edu

applied geography gis for busines

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