printshop mail Category Characteristics

– One-to-one marketing– TransPromo– Integration into printing workflows– Integration with layout application

Variable Data printing

Using personalisation for applications like direct mail, invitations, tickets, postcards, calendars, business cards, ver-sioned brochures, and customised communications helps businesses increase response rates and capture new cus-tomers. Commercial printers as well as print and service providers wanting to produce such professional, personalised one-to-one documents cannot pass the PrintShop Mail Suite by.

VERSIONING & PERSONALISATIONmaDE a BrEEZE

As a powerful VDP solution, PrintShop Mail makes pro-ducing any versioned or personalised marketing piece a breeze. This flexible VDP application is available as a mo-dular solution comprising an initial desktop edition for the straightforward creation of materials with variable content, plus an optional multi-user web version to produce and manage ongoing and repetitive communications.

Commercial printers, print service providers and users from the creative sector will appreciate PrintShop Mail’s comprehensive one-to-one marketing tools, including wizard support to create expressions and business rules; a clearly structured, intuitive user interface for design and publishing that makes creating personalised jobs child’s play; as well as powerful production features like impositi-on, page picking, subset finishing. Users also benefit from the complete integration of PrintShop Mail into their printing workflows; easy barcode generation and a free barcode library.

DATASHEET printshop mail

KEY FEatUrEs one-to-one marketing

– Personalised printing with clear and simple opera-

tion: Targets anyone without expert knowledge as it re-quires no special graphic design knowledge. With simple drag-and-drop of elements from the database into the layout, a connection from the database to the document is automatically created and offers instant preview and check features.

– Barcode printing: PrintShop Mail has an extensive integrated barcode library, including QR codes, USPS, Datamatrix; Unicode and double-Byte characters are also supported.

– Customer designs: Incorporating VDP assembly tech-nology, PrintShop Mail Design removes the need to use plug-ins to graphic design tools. Users can simply take pre-designed PDF or EPS files and overlay variable data and images with easy drag-and-drop operation.

integration into printing workflows – Design features: Enables the use of any database

and any design. Completely application-independent, PrintShop Mail allows the use of any existing design and database format, such as PDF, Word, EPS, JPG, PNG, BMP, TIFF, WMF, GIF.

– Support of device-specific settings: These include dynamic tray pulling, (subset) finishing, scripting (i.e. for crash numbering), and dynamic imposition.

– Fast print process: Ensuring considerably reduced network traffic, the variable parts of the print job are continuously transmitted to the printer after the static part of the job has been sent just once.

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DATASHEET printshop mail

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Konica minolta Business solutions Europe gmbh Europaallee 17 30855 Langenhagen Germany www.konicaminolta.eu

Variable Data printing

security

Devicemanagement

printautomation

Connectivity

Cloud & mobileprinting

Colourmanagement

make-ready

User & Cost management

Web to print

Document Capture & management

outputmanagement