AppleknowledgyCody John Willie Gail

Apple Inc.

iTunes

Internal Analysis

• Strengths

• Weaknesses

• Competitive Advantage

Apple Overview

Strengths

• Empathy

• Focus

• Impute

Weaknesses

• Lack of Brand in India and China

• Consumer Exclusion

• Product Turn-around Time

Now lets talk about

iTunes HD

What is iTunes HD?

Target Market

Competitors

Opportunities

Threats

Filling the Gaps

Changes

Operations

Sales & Marketing

Co-Branding

Legal and Ethics

Finances

Cost

Expected Revenues

Costs vs Revenues

Time-Lines

Year One

• 9/14 - 2/15 : Content Acquisitions

• 9/14 - 2/15 : Infrastructure Improvements

• 12/14 - 6/15 : First Marketing Campaign

• 6/15 : Product Launch (Alongside iPhone 6S)

• 6/15 - 9/15 : Early Adopters Buy In

Year Two

• 6/15 - 12/15 : “Hear the Difference” campaign

• 9/15 : Early Majority Buys In

• 12/15 - 2/16 : “Hear the Difference” Holiday campaign

• 12/15 - 1/15 : Late Majority Buys In

Year Three

• 9/16 : Laggards Buy In

Evaluations

Fin