Apple

Think different

Sofiya Karaboikova

History of the CompanyHistory of the Company part 2iPhoneiWatchMacBook AirMacbook Pro iMaciPadApple and the EducationiCloudiTunesApple’s revenue growth

Apple Inc.

Apple Inc. is an American multinational company, with headquarters in Cupertino, California. Apple is considered to be an enterprise that deals with the design, development, and distributorship of consumer electronics, computer softwares, and services online. Its most renowned hardware products are the iPhone smartphone, the iPad tablet computer, the iMac personal computer, and the iPod portable media player.

One of Apple’s latest inventions is the Apple Watch smartwatch. Apple's consumer software includes the OS X and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites. Its online services include the iTunes Store, the iOS App Store and Mac App Store, and iCloud.

Company History

Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976, to develop and sell personal computers. It was listed as Apple Computer, Inc. on January 3, 1977, and was later on renamed as Apple Inc. on January 9, 2007, to reproduce its shifted spotlight towards customer electronics. Apple joined the Dow Jones Industrial Average on March 19, 2015.

Company History part 2

The world’s most popular camera is more advanced than ever. The 12-megapixel iSight camera captures sharp, detailed photos. It takes brilliant 4K video, up to four times the resolution of 1080p HD video. iPhone 6s also takes selfies worthy of a self-portrait with the new 5-megapixel FaceTime HD camera. And it introduces Live Photos, a new way to relive your favorite memories. It captures the moments just before and after your picture and sets it in motion with just the press of a finger.

iPhoneThe only thing that has changed is… e v e r y t h i n g

o Camera 12MP pictures.

o 4K videos.o Live Photos. o Lasting memories.

Receive and respond to notifications in an instant. Track your daily activity. Control your music using only your voice. Pay for groceries just like that. With Apple Watch, important information and essential features are always just a raise of the wrist away.Notifications. Siri. Apple Pay. Right on your wrist.Not to mention Music, Maps and phone calls. Apple Watch lets you do the things you do every day, more easily and conveniently. As well as lots of things that simply weren’t possible before.

iWatch

To wear it, is to love it!

MacBook Air

Apple has resurrected the MacBook brand with the introduction of a 12-inch Retina-display equipped model available in colors to match the iPhone and the iPad.

MacBook is equipped with a 8 GB of RAM and 256 GB of PCIe-based flash storage, a 1.1 GHz processor and Retina display

A slightly faster model is 1.2 GHz with 512 GB of storage. Both systems have the same amount of RAM and are equipped with dual-core Intel Core M processors. A configure-to-order option bumps up the processor to 1.3 GHz.

The MacBook moniker hasn't been seen on a new Mac model since 2010, when Apple discontinued its white polycarbonate-clad MacBook and made the MacBook Air the de facto consumer-oriented Apple laptop.

MacBook Pro

The standard-issue MacBook Pro fits a niche between the MacBook Air and the MacBook Pro with Retina display. It also fits an important niche in the ecosystem: it's a laptop for people who need a lot more local storage space than they can afford with an SSD-equipped system, or built-in optical storage - useful if you're frequently reading or burning CDs and DVDs.

The downside is that it lacks the faster Wi-Fi, faster graphics and better battery performance of this year's models. So there are compromises.

The 13-inch MacBook Pro remains a popular option for many Mac users looking for a good, reliable laptop with plenty of capability. Which is why Apple's left it in current lineup. If you're looking for a flexible machine with lots of storage, this is a great option.

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iMac

Retina. Now in colossal and ginormous.

The idea behind iMac has never wavered: to craft the ultimate desktop experience. The best display, paired with high-performance processors, graphics, and storage — all within an incredibly thin, seamless enclosure. And that commitment continues with the all-new 21.5‑inch iMac with Retina 4K display. Like the revolutionary 27‑inch 5K model, it delivers such spectacular image quality that everything else around you seems to disappear. Adding up to the most immersive iMac experience yet — and another big, beautiful step forward.

iPad

Great things are happening in enterprise, and education. Use your iPad as an ultimate daily source for business, education, innovation, and technology.

Apple and IBM are unlocking a whole new world of mobility with the next generation of apps made exclusively for iOS. Apps that integrate into your back-office systems. Apps that analyze data to enable better decision-making and more powerful transactions. Apps that allow your business to do things it could never do before. When the world’s best mobile technology and big data and analytics work together, great things happen.

Apple and the Education

Apple education pricing is available to college students, students accepted into college, parents buying for college students, faculty, homeschool teachers, and staff at all grade levels. Education pricing is available to university students, students accepted into university, parents buying for university students, teachers and staff at all levels. Apple believes that technology has the power to transform education and the classroom, through the lens of a new fun way of studying.

A dedication to learning has always been in our DNA

iCloud

iCloud connects you and your Apple devices in amazing ways. iCloud Photo Library and iCloud Drive keep all your photos, videos and documents stored securely and updated everywhere. Family Sharing lets you easily share music, films, photos and more with everyone in your family. Find My iPhone even helps you find your device if you lose it. With iCloud, you always have what’s most important to you on whatever device you have at hand. And it’s all done automatically. Just like that.

There is nothing quite like it…

iTunes

iTunes is the best way to organise and enjoy the music, films and TV programmes you already have - and shop for the ones you want to get. You can even tune in to free, on-demand music stations that have been totally revamped by our Apple Music experts. Enjoy all the entertainment iTunes has to offer on your Mac and PC.

Your films, TV programmes and music take centre stage.

iTunes is the place to enjoy and expand your love of music. It’s where you organise and listen to the tracks you’ve collected. It’s where your Apple Music membership helps you explore artists, albums and genres you never knew you’d love. And it’s where you can buy new songs from the 43 million tracks in the iTunes Store to build a personal music library filled with endless listening experiences.2 It’s all just a tap away.

Apple’s Revenue Growth

63%13%

10%

6%

8%

Apple Inc. Revenue by category

iPhone Net Sales Mac Net Sales ServicesOther iPad Net Sales

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Apple’s Revenue Growth

Apple today announced financial results for the third calendar quarter and fourth fiscal quarter of 2015, setting a number of company records. For the quarter, Apple posted revenue of $51.5 billion and net quarterly profit of $11.1 billion, or $1.96 per diluted share, compared to revenue of $42.1 billion and net quarterly profit of $8.5 billion, or $1.42 per diluted share in the year-ago quarter.

Apple’s Revenue Growth

Gross margin for the quarter was 39.9 percent compared to 38 percent in the year-ago quarter, with international sales accounting for 62 percent of revenue. Apple also declared an upcoming dividend payment of $0.52 per share, payable on November 12 to shareholders of record as of November 9. The company currently holds $205.6 billion in cash and marketable securities. For the quarter, Apple sold 48 million iPhones, up from 39.2 million in the year-ago quarter. iPad sales were down to 9.9 million from 12.3 million in the fourth quarter of 2014, and Mac sales rose to 5.7 million from 5.5 million.

For the full fiscal year, Apple generated $233.7 billion in sales, a new record for the firm, with $53.4 billion in net income.“Fiscal 2015 was Apple’s most successful year ever, with revenue growing 28% to nearly $234 billion. This continued success is the result of our commitment to making the best, most innovative products on earth, and it’s a testament to the tremendous execution by our teams,” said Tim Cook, Apple’s CEO. “We are heading into the holidays with our strongest product lineup yet, including iPhone 6s and iPhone 6s Plus, Apple Watch with an expanded lineup of cases and bands, the new iPad Pro and the all-new Apple TV which begins shipping this week.”Apple's guidance for the first quarter of fiscal 2016 includes expected revenue of $75.5-77.5 billion and gross margin between 39 and 40 percent.

Words of Wisdom…

Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition.

Steve Jobs

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