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7/24/2019 Apple _ppt_on_innovation

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Design Thinking andInnovation at Apple

-Manas Ranjan Tripathy

MBA International Business


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Apple

During 1970s! "o#puters $ere used %y &overn#

or 'arge (o#panies and $ere #ostly handled %yspe"ialists

The notion that "o#puters "an %e used )or indivuse $as uni#agina%le

Apple (o#puter! In" $as )ounded in 197* %y +te,o%s! +teve o.niak and Ro%ert ayne $ith a go"reate "o#puters that supported and )ostered in$ork

Their ai# $as to redu"e "o#ple/ity to #ake pot"usto#ers )all in love $ith the "o#puter


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Design Thinking

Design Thinking is a solution-oriented #ethod us

designers to solve "o#ple/ pro%le#s! and nd dsolutions )or "lients


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Apples Ai#

To "reate "o#puters )or individual use

Make "o#puters si#ple to use

Make people )all in love $ith their produ"


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Apples Approa"h

+i#pli"ity in Design and se2

3igure out the needs o) peopleA"hieve it te"hni"ally through "reativity and innovati

Take "are o) s#allest details

4o "o#pro#ise on )un"tionality

5+i#pli"ity is the ulti#ate sophisti"ation6

8g8- The si#ple iod design had unrepli"ated su""es

Beyond 3ashion2(reate produ"t that "an e/press itsel) on the outside

Tap into popular and )ashiona%le trends

8g8- &: (u%e


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Apple Ti#eline

197*- 3ounded

197;- Apple II

19;:- Ma"intosh Ad - +teve ,o%s A/ed )ro# ?perations Role

19;>-1997- @aried Regi#es


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rodu"t Develop#ent +trategy a/e"ution arly ears2

rodu"ts developed )ro# s"rat"h and had uniue hard$are $ith pr

Apples #arket share )ell a)ter IBM entered the ( Market and +teva/ed

During 19;>-19972(onstant "hange in strategy due to "hange in regi#e

?n a""ount o) "o#petition )ro# IBM-"loned devi"es! "o#pany $as de"ide $hi"h produ"ts to develop and produ"e

De%ates on li"ensing Ma" ?+ and entering unkno$n seg#ents like Market


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rodu"t Develop#ent +trategy and /e


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(? as (hie) Innovator,o%s CDesign +ense $as (ondent and Rened

Ee $as "o##itted to nding 5a %eauti)ul elegant solution $orked6

Be"ause o) hi# Apple )o"used on pro%le# solving )or indiv$hen the trend in 19;0s $as "reating enterprise solutions

,o%s had hands on involve#ent in de"ision #aking! )ro# sto produ"t and servi"e design to pa"kaging

,o%s $as the 3ront Man to dra#ati"ally introdu"e produ"ts

"usto#ers in e/travagant events


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Bold /peri#entations

5lay it sa)e! thats the #ost dangerous thing $e"an do8 e have to get %olderF6

ntered Retail %usiness at a ti#e $hen everyone$as #oving online

+tores opened at pri#e lo"ations $ith Te"h Repair&uys "alled 5geniuses6 $ho servi"ed phones atthe 5%ar6

The "on"ept took o as )oot traG"


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The ath 'ess Trodden

ven as the rest o) the $orld #oved to$ards opesour"e syste#s! Apple still #akes so)t$ares andin-house

They keep produ"t laun"hes se"ret

@ery )e$ apps have %een developed %y Apple )o

+tore Apple has eli#inated )eatures in the na#e o) pro

+till Apple is a%le to "reate and sell produ"ts peo$ant %y "onstantly learning and adapting


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The ay Ahead )or Apple

In order to sustain itsel)! Apple $ill have to "onti"o#e out $ith innovative produ"ts

It should try to e/pand to ne$er seg#ents as it done %e)ore

It should "ontinue to sti"k to the ideologies o) +t

,o%s and "reate elegant solutions


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hat to take a$ay )ro# the "a Be solution oriented and innovative

Adapt to "hanges

Take Risks


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