The watch form factor is not the best design solution for a 21st century wrist

worn device

The sports band may be

davidgalbraith.org

Long and skinny has been the form factor for news since ticker tapes

A screen that fit on a band would be the right shape for the delivery of nuggets of information: like news headlines; tweets

or SMS messages

Which leads to a band design with a wide rectangular display

And one button - which logically sits on the back, where the clasp is.

Apple’s single button on the iPhone could easily contain a fingerprint sensor

open - breaks authenticationsnap on touch

authenticates

Because the device is worn - attaching it would allow for secure, personal authentication:

authenticated iWatch

no need for passwords while using web on any of these devices

Satellite devices such as smartphones, tablets and laptops could also be authenticated:

A further secure mode could display a time sensitive number, making it more secure than an RSA SecureID key fob

*can only be used by fingerprint authenticated user and de-activates if stolen

An infinite, scrollable range of apps can be shown as a single row of iPhone style chicklets, with left and right arrows for navigation. These arrows could also be physical buttons next to the screen. All navigation can be done using these for forward and back, e.g. next message when viewing tweets.

Apps themselves would be passive. You wouldn’t write tweets from teh device.This removes the need for Siri to control UI, which would limit its use, and a cop-out design wise. Siri would likely be a secondary way to interact.

Charging: Within the clasp, Nike Fuel Style, but possibly Apple proprietary connector

A connected watch, will make your other devices personal & secure and work together with them:alert when wallet, keys, iPhone lost

replace passwords (optional one time code, encrypted authentication)

ticker style - one message at a time information alerts

personal health, fitness, sleep monitoring

... tell the time

The inclusion of a watch on the Nike Fuel Band means that some people wear this device instead of a watch to avoid wearing more than one device.

Too early to say if this is a fashion.

Some of these people are target luxury watch customers.

People only have two wrists, and they tend to wear something on one.

Could be an issue for luxury watch makers

This person can afford a Rolex

But he is on the board of Nike and is making an iWatch

If luxury watch is to iWatch as Vertu was to iPhone

Could be an issue for luxury watch makers

pre-modernist jewelry pre-electronic precisionmechanical fetishism

davidgalbraith.org