APPLE IPOD NANO (BLACK)

16(GB)

MICROSOFT ZUNE16(GB)

SONY WALKMAN S SERIES NWZS545BLK

(BLACK)16(GB)Songs Held

4,000 4,000 3,700

Plays Video?

YES YES YES

Records

Video?

NO NO NO

Screen Size*

1.54 1.8 2.4

Multi-Touch

YES NO NO

FM Tuner

YES YES YES

Size* 1.48 x 1.61 x .35

1.6 x 3.6 x 0.33 2 x 4 x 13/32

Battery Life

24 hours 24 hours 24 hours

Online Store

YES YES YES

Price US$179 US$179 US$144

2) FAB ANALYSIS

APPLE IPOD NANO

1) FEATURES:

BEAUTY OUTLOOK:This device has got a great outlook and design which makes perfect for those who likes smart and good looking gadgets GREAT SOUND QUALITY :The Nano iPod has got about 15 modes that you will be able to choose from in order to have great sound quality GREAT VIDEO QUALITY :If you like high quality video then it has got the best Camera to use

2) ADVANTAGES:

FM RADIO :The Apple Nano iPod has got one of the greatest FM radio feature which is amazingly functional with clear and quality sound SMALLER MOTHER BOARD :The other beauty of Apple iPod Nano is that it has got relatively smaller mother board form factor which makes it easy to carry MUTI-TOUCH :The other advantage of Apple iPod Nano is that it has got Muti-Touch which means u can also touch the screen as well as use it manually.

3) BENEFITS:

BATTERY LIFE :Has got good battery life span, which will reduce your Apple iPod parts replacement HIGH QUALITY VIDEO :It has got built in video camera with high quality video pictures and photos, if you video and photo taking fun then this is the device t use QUALITY MP3 :Has got quality MP3 than other gadgets on the market

MICROSOFT ZUNE

1) FEATURES:

GREAT SOUND QUALITY:The Microsoft Zune has got to have great sound quality.STORAGE CAPACITY : The Microsoft Zune has got 16 gb storage capacity in which around 4000 songs can be stored. RADIO:The Zune has built-in FM radio capability allowing the user to listen to the radio through their headphones.

2) ADVANTAGES:

PORTABILITY:The Microsoft Zune is a portable music device used to listen to music anywhere. Once you copy your music collection to the Zune, you can listen to music while driving, walking, exercising or working. WI-FI:The Zune has built in Wi-Fi capability allowing it to access an online song marketplace and to share songs between devices.F REE SONGS :You purchase a Zune Pass to buy music from Microsoft's online music store. The Zune Pass is required to buy songs, but Microsoft gives you ten free songs each month.

3) BENEFITS:

SCRATCH RESISTANCE:ONE issue of portable devices is the problem of a scratched screen. The Zune is scratch resistant, so you do not bang up and scratch the outer case. COMPATIBILITY:Since the Zune is manufactured by Microsoft, Windows users have full compatibility with all Zune software and accessories when the device is connected to a Windows computer VIDEOS:You can also watch videos on the Zune. Not all portable MP3 players allow you to watch videos on the devices. You can also watch movies or personal videos saved to the Zune.

SONY WALKMAN S SERIES

1) FEATURES:

CHEAP PRICE:The Sony S-Series Walkman is very inexpensive and easy to use. SUPPORTS ALL FILES: Sony offers support for multiple audio codec’s as well as subscription music and Amazon video. VIDEO QUALITY : Photos and videos look great on the big & bright screen.

2) ADVANTAGES:

The Sony S-Series Walkman has got superb audio quality and the rated battery life which is impressive. Other advantage of Sony S-Series Walkman is that it offers support for multiple audio codec’s as well as subscription music and Amazon video. The FM tuner and voice recorder work excellently and have more clarity in it.

3) BENEFITS:

It has got Great interface and menu which is very simple to use its functions are very simple and not complicated. High fidelity playback of mp3 files. Other benefit is that you can just Drag-and-drop your music, videos, photos, even playlists, seamlessly between your PC and Walkman® with our Content Transfer software via hi-speed USB connection.

3) STPD OF APPLE IPOD NANO

1) SEGMENTATION:

In the real world of building products and attacking market opportunities, market segmentation is the process of defining and sub-dividing the aggregate, homogeneous market into addressable, targeted needs and aspirations buckets. Buckets those are in turn, threshold by demographic, psychographic and/or budgetary constraints.

Market segmentation strategy enables a company to drive complete, unified product solutions that are harmonious with messaging, customer outreach, and channel strategies for selling and supporting customers.

In this regard, Apple's product strategy is a study in market segmentation. Versus merely trying to stuff a product, burrito-style, with as many different features as possible, they target specific user experiences, and build the product around that accordingly.

Consider the recent iPod event in September, where Apple completely rebooted the iPod nano, rolled back the iPod shuffle to an earlier interaction model, and majorly forked the iPod Touch in a way that also speaks to iPhone positioning.

Mind you, each of these efforts represent major strategic iterations of successful products, not reboots of failed ones, so it speaks volumes about how the company thinks about its users, their workflows and corresponding segments.

Moreover, it underscores the integral-ness of continuously re-calibrating on the definition of the situation; not merely doing more for the sake of an added bullet point or to support a desired price point.

Mainly Apple has segmented urban areas of America, Europe and Asia (India & China)

2) TARGETING

The core target market for iPod is young adults and teenagers. iPod a music player has a differentiated market segmentation characterized in age, gender and desire for image. It is targeted towards the people who have an enthusiasm to the technology and hobby, particularly in music and literatures. The iPod is unlike any other music player with its unique appeal to a remarkable range of ages and personalities.

In general, iPod is designed for anyone interested in carrying the equivalent of hundreds of CDs worth of music, and numerous other files, in a small, easy-to-use design that fits in one's pocket.

Different models of iPod are present in the market to satisfy the different needs of the customer.

The iPod shuffle models are designed for those who are interested in an inexpensive, well-designed portable music player that holds a few CDs worth of music and offers easy integration with iTunes and Music Store. The iPod nano models target the person interested in a device that provides modest capacity for music and photos in an extremely tiny and elegant case. Whereas the video-capable iPod models are marketed to fill the same need as the other "full size" iPod systems with video playback as an added bonus.

Some of the connotations the iPod has come to be associated with so far are youth-culture, technical gadgetry, and trend. Youth which is influenced by street-cultural trends looks at the artefact as a luxury good. It is no longer a matter of just listening to music;

the significations have extended to aesthetics, trends, and status. It is perceived by the customers as the status symbol, a must have fashion accessory and to have an iPod has become a matter of prestige.

Customers buying the product bought it not only for its core benefits, but as brand loyalty towards Apple. The decision to buy the iPod did not come from a primary interest in the mp3- product category. Instead, they bought an mp3-player because the iPod came out.

So, who is the existing target for the iPod?

Travelers, businessmen, school teachers, doctors, moms, dads, kids, teenagers, twenties, vacationers, doctors, sanitation workers, rockers, hip- hoppers, baby boomers, Hispanics, African Americans, Asians..

3) POSITIONING

The huge promise of the Apple brand, of course presents Apple with an enormous challenge to live up to. The innovative, beautifully-designed, highly ergonomic, and technology-leading products which Apple delivers are not only designed to match the brand promise, but are fundamental to keeping it.

Apple fully understands that all aspects of the customer experience are important and that all brand touch-points must reinforce the Apple brand.

The very successful Apple retail stores give prospective customers direct experience of Apple's brand values. Apple Store visitors experience a stimulating, no-pressure environment where they can discover more about the Apple family, try out the company's products, and get practical help on Apple products at the shops' Guru Bars. Apple retail staffs are helpful, informative, and let their enthusiasm show without being brash or pushy.

The overall feeling is one of inclusiveness by a community that really understands what good technology should look and feel like - and how it should fit into people's lives.

Thus in the mind of the people it is set that apple iPod would bring something new innovative stylish out of box concept. People have high trust on apple iPods than any other iPod companies. An Apple IPod Nano has a good image in the mindset of people due to its amazing function & quality.

4) DIFFERENTIATOR

Fifth generation iPod Nano was unveiled with reduced prices on the larger model (at the time of release, the 8GB was priced at $149 and the 16GB at $179), a larger, 56.3 millimetres (2.22 in) diagonal screen (up from 50.8 millimetres (2.00 in) in third and fourth generation iPod Nanos), which is also wider, integrated video camera with 16 special effects, microphone, FM Radio with iTunes tagging.

It also includes Live Pause, a built-in pedometer, Nike+iPod Support and speaker (features more anticipated with the iPod Touch).

The headphone jack and dock connector swapped locations so that the headphone jack is now to the left of the dock connector. Therefore the fifth generation iPod Nano uses a different Apple Universal Dock insert than the fourth generation.

The fifth generation iPod Nano has nine finishes: Silver, Black, Purple, Blue, Yellow, Orange, Product Red, Green and Pink. All have a glossier, shinier finish than the fourth generation. Just like the 4G iPod Nano, Product Red and the yellow Nano are only available on the Apple Online Store and Apple Retail Store .

Its standard features include picture viewing and video playback. This model also has the Genius Mix feature installed.

4) MAJOR DIFFERENCE OF APPLE IPOD NANO

Excellent Quality

The consumer choice offered by the iPod model is comprehensive; but in a market where a number of manufacturers are associated with superior products, customers want consistent high quality. If they don’t receive this, they lose faith in a company. Apple knows this, and hasn’t let its customers down.

Since introducing its Apple iPod Nano, Apple has put quality at the front of its manufacturing policy. Every iPod is extremely well-engineered. The robust casings resist the knocks and scrapes that all MP3 players endure; and on the inside, the technology is what you’d expect from a maker renowned for the graphics and audio capabilities of its computers

Innovation

Along with quality, consumers like to see frequent innovation, particularly with technological products such as portable media players. Unlike some of its competitors, Apple has regularly introduced new and exciting developments to the iPod range. In fact, you can almost take for granted that a new generation iPod will have at least one ground-breaking additional feature.

Such an approach to innovation is part of the iPod heritage. It gives Apple an edge over the competition and provides you with the most advanced MP3 players available.

Style

The look of an MP3 player is critical to its sales success. People like to have products that are elegant and clutter-free.

This is why Apple chooses its materials for the iPod range so carefully. Brushed aluminium, polished steel, and high quality glass form the casings of the iPods. Using such smooth and sleek exteriors is not enough, however. The shape of the iPods is also a vital part of the overall concepts.

Another feature that distinguishes iPods from their competitors is the choice of colour Apple offers for the nano.

THUS, Apple enjoys a market share of more than 73% in the IPOD market and makes himself the leader of world best APPLE IPODS.

5) TWO MAJOR PROMOTIONS OF IPOD NANO

1) Apple offers free iPod nano in ‘Major in Mac’ promotion Apple has launched a new promotion for college students and faculty, called Major in Mac, which offers a free iPod nano with the purchase of any new Mac. To take part in the promotion, participants must purchase a qualifying Mac and qualifying iPod on the same sales receipt between now and September 16. While the promotion is aimed at the iPod nano, both nanos and fifth-generation iPods qualify for the promotion which offers a $199 rebate after purchase.

2) Following the release of the fifth-generation iPod, three TV commercials, one featuring Eminem, (Sparks) one featured Wynton Marsalis and Wolfmother, the first two made radical changes to the style, by exchanging the solid changing backgrounds for abstract composite backgrounds based around a main color (orange and blue respectively). The camera shots alternate between the artists performing their songs (Eminem sporting a white microphone, Marsalis' drummer sporting white drumsticks) and traditional silhouette dancers listening to iPods. The solid silhouette was also traded for a more varied silhouette, which shows certain facial features of a person. The third advert (Lovetrain) featured the dancers again acting out the song by Wolfmother

3) Apple once again re-imagined their vision of the silhouette ad campaign to go with the new iPod nano aluminum case. They made a departure from the contrasting background and characters. Both the characters and the background are thrown into deeper shadow than we've ever seen before, and, in order to showcase the new colors of the nano, the characters swing their nanos around while dancing, which leaves a luminescent light trail.