apple inc. - introducing new market offerings by pranav agarwal, iit kharagpur
TRANSCRIPT
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Apple Inc.
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Apple was established on April 1, 1976, by Steve Jobs, Steve Wozniak and Ronald
Wayne to sell the Apple I personal computer kit.
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What makes Apple Inc. so good at iNNOVATION?
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“iNNOVATION in diversity and inclusion”
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10-3-1
Apple’s Design Secret
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iPod
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Apple Inc. is the first company to introduce Wireless Earphones which it named AirPods.
AirPods
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Product development Process
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Generating iDEAS
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Once a product is done, it is designed, built and tested again and here comes most
interesting part of it.
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Strategy to Commercialization
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First iPhone launch
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Since then, Apple Inc. has not looked back
iPhone 7 & 7Plus
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What’s next ?
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iPhone ?
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iPad ?
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MacBook ?
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Apple has been revolutionizing the digital world since last 40 years giving us iNNOVATIVE products starting from McIntosh Computer to iPhone, iWatch etc.
SUMMARY
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CREATED BY Pranav Agarwal, IIT KHARAGPUR, during a MARKETING INTERNSHIP under guidance of Prof. Sameer Mathur, IIM LUCKNOW.
DISCLAIMER