apple inc case study: market research report
TRANSCRIPT
ABSTRACTwww.studentsassignmenthelp.com
Market Research Report: Apple Inc. Unit 4 Marketing principles
INTRODUCTION
LO 1.1 ELEMENTS OF MARKETING PROCESS
CONTINUED
LO 1.2 BENEFITS AND COSTS OF A MARKETING ORIENTATION
LO 2.1 MACRO AND MICRO ENVIRONMENTAL FACTORS
MICRO EXTERNAL ENVIRONMENT
LO 2.2 MARKET SEGMENTATION
CONTINUED
LO 2.3 TARGETING
LO 2.4 INFLUENCE OF BUYER BEHAVIOR
LO 2.5 POSITIONING
LO 3.1 PRODUCT MIX
LO 3.2 Distribution
LO 3.3 PRICE
LO 3.5 EXTENDED MARKETING MIX
LO 4.1 MARKETING MIXES FOR TWO SEGMENTS
CONTINUED
LO 4.2 DIFFERENCES IN B2B AND B2C MARKETING
CONTINUED
CONTINUED
LO 4.3 DIFFERENCE BETWEEN INTERNATIONAL MARKETING AND DOMESTIC MARKETING
CONTINUED
CONTINUED
CONTINUED
REFERENCES
CONTINUED
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