apple inc. apple biography apple computer inc. was co-founded in 1976 by the ceo of apple steve p....
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Apple Inc
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Apple Biography
Apple Computer INC. was co-founded in 1976 by the CEO of Apple Steve P. Jobs, and it was incorporated in California On January 3, 1977.
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• Personal computersPersonal computers• Mobile Mobile
communication communication devicesdevices
• Portable digital Portable digital music playermusic player
• Software Software • Networking Networking
solutionssolutions.
The company designs, manufactures & markets The company designs, manufactures & markets
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Apple is leading the consumer technology world with its revolutionary products
OS X softwareOS X software iLifeiLife iWorkiWork iPodiPod iTunes iTunes iPad iPad iBookstore iBookstore Mac Book Pro Mac Book Pro Mac Book AirMac Book Air
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Apple MissionApple Mission
Apple is committed to bringing the Apple is committed to bringing the best personal Computing experience best personal Computing experience
to students, educators, creative to students, educators, creative professional and consumers around professional and consumers around
the world through its innovative the world through its innovative hardware, software and internet hardware, software and internet
offeringsofferings
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Apple SWOT AnalysisApple SWOT Analysis
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19,315.0024,578.00
37,491.00
42,905.00
1,989.00 3,495.006,119.00 8,235.00
0.005,000.00
10,000.0015,000.0020,000.0025,000.0030,000.0035,000.0040,000.0045,000.0050,000.00
2006 2007 2008 2009
Revenue Net Income
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Apple’s Competition
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DistributionApple Inc. utilizes a variety of direct & Apple Inc. utilizes a variety of direct &
indirect distribution channels, such indirect distribution channels, such as:as:
its retail stores its retail stores online storeonline store third-party cellular network carrierthird-party cellular network carrier wholesalerswholesalers retailersretailers value-added resellers.value-added resellers.
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Marketing Strategy
Apple competes in different markets:
•Computers and Software•Digital music
•iPhone
Apple strives to create innovative products and
services for their consumers.
Brand:
•Simplistic lifestyle
•Imaginative (emotion, passion
and dreams)
•User-Friendly
•InnovationA humanist company that strives to have a heartfelt
connection to their consumers.
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Apple promotes its products by using a variety of
marketing media including television commercials, print ads (magazines, billboards,
newspapers) and online communications.
•Mac vs. Pc commercials
Communication
Strategies
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Approximately 44% of the Approximately 44% of the company’s net sales in company’s net sales in 2010 came from sales to 2010 came from sales to customers inside the U.S.customers inside the U.S.
Apple Inc. supplies & Apple Inc. supplies & manufactures many of manufactures many of components by sole-components by sole-sourced third-party sourced third-party vendors in U.S., China, vendors in U.S., China, Germany, Ireland, Japan, Germany, Ireland, Japan, Israel, Korea, Malaysia, the Israel, Korea, Malaysia, the Netherlands, the Netherlands, the Philippines, Taiwan, Philippines, Taiwan, Thailand, & Singapore. Thailand, & Singapore.
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iPhun, a game console which allows you to play multiple game apps without having to plug in
each one when ready to play.
Apple’s Game Console
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iPhun Compatible with Existing Technologies
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iPhun iPhun
iPhun
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iPhun micro
Apple
Apple
Apple
October 2010
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iPhun Controllers• Standard USB controllers
• Cordless Precision controller
• GT Force
• iP ii Controller
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High-Speed HDMI® Cable (6.5ft)1080p HDMI cable that's CL3-rated for in-wall installation. This
high-bandwidth design is ready to deliver your ultimate high-definition audio/video experience
HDMI® over Cat5E Extender $30.001080p and HCDP™-compatible; extend your HDMI signal up to 200
feet (60 meters) over Cat5!
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iPhun Memory capacity
3.20GHz Intel Core i3
3.20Ghz Dual Core i5
+$50.00
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iPhun Storage Capacity
• Seagate 120 GB SATA 7200 RPM Hard
• Seagate 500 GB SATA 7200 RPM Hard Drive + $60.00
• Seagate 1 TB SATA 7200 RPM Hard Drive + $90.00
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The iPHUN
iPhun2go
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iPhun2go wireless/micro console controller
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If it’s on iPhun, it’s on TV
iPhun
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iPhun Accessories
• Rechargeable Battery
• Apple DVI to Video Adapter the Apple Micro-DVI to DVI adapter allows you to connect to an
external DVI monitor or projector
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International online International online storesstores
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Target Audience
•Game enthusiasts
Technology fans•young and old generation
Middle and high class
socio-economic