after

Steve Jobs

Intro image

He was a fastidious man: he cared about every single detail of Apple’s products and marketing. 

ICONIC * INNOVATIVE * INDISPENSABLE * INVENTOR *REVOLUTIONARY

STEVE JOBS, THE CO-FOUNDER & CEO OF APPLE DIED IN OCTOBER 2011

•  He fought a long battle with cancer since 2004.

• Jobs remained the public face of Apple until August 2011.

•  He was replaced by Timothy Cook (previous COO)

THE ROLE OF STEVE JOBS IN APPLE’S SUCCESS

•Steve Jobs is considered among the greatest CEOs in history.

•His persona became synonymous with Apple.

•Jobs guided Apple to market success twice 

Tim Cook as CEOTim Cook took over for the late Steve Jobs as

Apple's CEO in August 2011. Prior to that, Cook served as Apple's chief operating officer.

• Cook says that Jobs wanted a successor who wouldn't try to replicate what he had done.

‘He told me he had decided that I should be CEO. I thought then that he thought he was going to live a

lot longer when he said this’-Tim Cook

•SLOWDOWN IN PRODUCT & DESIGN INNOVATION

•DECLINING BRAND IMAGE & REPUTATION

After Jobs, Apple turned strong

After the Steve Jobs death and the take of leadership in Apple Company by Tim Cook, the enterprise gain lots benefits between ex rivals and new

allies making the company strong and increasing their position in Wall Street. Even If at the beginning there was a decrease caused by the Steve

Jobs death shock.

Can Apple innovate without Steve Jobs?